Philips, a global leader in health technology, announced a partnership with the premier voice of Esports, Scott Cole, to inspire gamers to look and feel their best.
Esports athletes are some of the most dedicated – and now, some of the most visible – competitors in the sports world, as their games are viewed by hundreds of millions of people globally each year. Philips Norelco is helping competitors and commentators alike seamlessly achieve their desired looks so they can play with confidence and focus their energy on performance. Enter OneBlade: a versatile grooming tool designed to trim, edge or shave any length and type of hair.
“Esports athletes have traditionally stayed behind the scenes, but as gaming’s popularity skyrockets, we’re seeing personalities like Scott Cole take center stage,” said Rafael Viestel da Silva, Philips Grooming and Beauty Marketing Director. “Scott is one of the most visible faces and influential voices in Esports. Philips Norelco is here to encourage his many fans and followers to show up looking and feeling their best, so they can keep their focus on the competition.”
In the Esports world, Scott Cole is known for many things, like his influential play-by-play calls heard by millions and his trademark trimmed facial hair. He uses Philips Norelco OneBlade as part of his grooming routine.
“I use Philips Norelco OneBlade to freshen up my look whether I’m on the screen or off because looking and feeling my best helps me get my head in the game. Many of the athletes I know say the same thing,” said Scott Cole. “My grooming routine is simple and quick thanks to OneBlade. My beard can get pretty long and scruffy, but OneBlade trims any length of hair and doesn’t shave too close to my skin, so I don’t have to deal with cuts or nicks. I can achieve a fresh look without spending too much time in the mirror, so I can show up as my best self when representing the Esports community. I’m proud to partner with Philips Norelco to underscore the importance of self-care for those important moments.”
Philips Norelco expanded its Philips Norelco OneBlade portfolio earlier this year with the launch of Philips Norelco OneBlade First Shave, a tool for guys who are just starting to shave. It’s designed to be tough on hair, gentle on skin, and to keep nicks, cuts and burns at bay.
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