Canada
Philips Norelco and Scott Cole, the Preeminent Voice of Esports, Partner to Help Esports Athletes Look and Feel Their Best
Philips, a global leader in health technology, announced a partnership with the premier voice of Esports, Scott Cole, to inspire gamers to look and feel their best.
Esports athletes are some of the most dedicated – and now, some of the most visible – competitors in the sports world, as their games are viewed by hundreds of millions of people globally each year. Philips Norelco is helping competitors and commentators alike seamlessly achieve their desired looks so they can play with confidence and focus their energy on performance. Enter OneBlade: a versatile grooming tool designed to trim, edge or shave any length and type of hair.
“Esports athletes have traditionally stayed behind the scenes, but as gaming’s popularity skyrockets, we’re seeing personalities like Scott Cole take center stage,” said Rafael Viestel da Silva, Philips Grooming and Beauty Marketing Director. “Scott is one of the most visible faces and influential voices in Esports. Philips Norelco is here to encourage his many fans and followers to show up looking and feeling their best, so they can keep their focus on the competition.”
In the Esports world, Scott Cole is known for many things, like his influential play-by-play calls heard by millions and his trademark trimmed facial hair. He uses Philips Norelco OneBlade as part of his grooming routine.
“I use Philips Norelco OneBlade to freshen up my look whether I’m on the screen or off because looking and feeling my best helps me get my head in the game. Many of the athletes I know say the same thing,” said Scott Cole. “My grooming routine is simple and quick thanks to OneBlade. My beard can get pretty long and scruffy, but OneBlade trims any length of hair and doesn’t shave too close to my skin, so I don’t have to deal with cuts or nicks. I can achieve a fresh look without spending too much time in the mirror, so I can show up as my best self when representing the Esports community. I’m proud to partner with Philips Norelco to underscore the importance of self-care for those important moments.”
Philips Norelco expanded its Philips Norelco OneBlade portfolio earlier this year with the launch of Philips Norelco OneBlade First Shave, a tool for guys who are just starting to shave. It’s designed to be tough on hair, gentle on skin, and to keep nicks, cuts and burns at bay.
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BetMGM
Incentive Studios launches four real-money games with BetMGM in Ontario
Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.
The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.
The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers
Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.
Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.
There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.
Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.
“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”
The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
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