Connect with us

Asia

Maxim88 strikes gold with legendary footballer Michael Owen as its brand ambassador in Asia

Published

on

Reading Time: 2 minutes

 

Asia’s leading online betting platform, Maxim88, has sealed a two-year partnership with legendary English striker and former Liverpool and Manchester United star Michael Owen, who will be representing the brand as official Brand Ambassador in Asia.

Michael Owen is one of the greatest English & Premier League strikers of his generation – with his signature great pace, instinctive finishes and agility. A prolific goal scorer, he had defenders quivering in fear but won the hearts of fans with his skills and astuteness on the field. He not only excelled in the regional leagues with the likes of Liverpool, Real Madrid, Manchester United and Newcastle, but also thrived on the international stage representing England.

The revered English striker will collaborate with Maxim88 to promote the brand across Asia ahead of the English Premier League kick-off on 6 August and conduct various digital marketing activations to further boost the brand’s awareness across the region. This deal also signifies Maxim88’s intent to strengthen its position as Asia’s leading online betting platform and reinforce their commitment to provide only the best in terms of quality, choice and security to sports enthusiasts in Asia.

“I am delighted to join hands with Maxim88 for their marketing initiatives in Asia. As brand ambassador, I am looking forward to engaging with more sports fans and am committed to giving my absolute best in this partnership with Maxim88 to represent all the great qualities that Maxim88 stands for – outstanding, innovative and entertaining!” said Michael Owen.

“Maxim88 is dedicated to being a reliable and user-friendly platform that is always working on providing members the best there is. As a matter of fact, we have secured the partnership with Evolution Gaming to elevate members’ gaming experience, and we hope that this new collaboration with Michael Owen will bring on something fresh and exciting. Michael Owen, who has proven himself to be a stalwart figure in the football scene throughout his career is just who we need to help achieve greater heights. We are honored to work with Michael and we look forward to engage with more sports enthusiasts in the region through our platform,” said Adam Hong, Maxim88’s spokesperson.

This ambassadorship was brokered by Outlast Sports Entertainment for Maxim88.

“We are thrilled to have played an integral part in connecting one of Asia’s biggest online betting platforms with a respected name in football like Michael Owen. We are certain that this partnership has the dynamics to bring about valuable results and greater opportunities for the region. The hope is to replicate the good results Maxim88 has after partnering up with the well-known gaming provider, Evolution Gaming,” said Outlast Sports CEO, Salauddin Sinnakandu.

Powered by WPeMatico

Continue Reading
Advertisement

Asia

The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities

Published

on

the-uae-lottery-joins-sagip-outreach-with-philippine-consulate-and-infinite-communities

The UAE Lottery, operated by The Game LLC (a Momentum Group company), participated in the SAGIP community outreach initiative on 28 June, 2026 at the Philippine Consulate General in Dubai, alongside the Philippine Consulate General in Dubai and Northern Emirates and Infinite Communities.

SAGIP—“Rescue” in Filipino—was positioned by organisers as an immediate support programme for Filipino community members navigating difficult circumstances. The session combined career coaching, counselling and wellness assessments, alongside distribution of essential grocery packs.

The programme also drew voluntary support from local Filipino businesses, HR practitioners, medical and healthcare professionals, psychologists and community volunteers, according to the organisers.

Consul Aleah Marie Gica said: “The Filipino community in the UAE has always demonstrated resilience and unity during difficult times. Community outreach programs such as SAGIP reflect the strength of collaboration between institutions and community organisations working together to support those most in need.”

Elena C. Cruz, Founder and CEO of Infinite Communities, said: “Through our Good Neighbour initiative and our collaboration with The UAE Lottery and the Philippine Consulate, we hope to create a safe and supportive environment where individuals feel seen, supported, and empowered to move forward with dignity and confidence.”

Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, added: “At a time when many members of the Filipino community are facing various challenges, we aim to provide not only immediate relief through grocery pack distribution, but also pathways toward resilience and renewed opportunities. Through our HR specialists who volunteered their time and expertise, the career coaching sessions were designed to help beneficiaries navigate uncertainty, regain confidence, and reconnect with employment opportunities through practical advice and guidance.”

The post The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

appointments

OS Studios names Ishaan Arya country manager to lead India expansion

Published

on

os-studios-names-ishaan-arya-country-manager-to-lead-india-expansion

OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.

OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.

“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”

In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”

Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”

The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Asia

PhilWeb Secures ₱2.02 Billion Strategic Investment from Lance Y. Gokongwei to Accelerate AI-Driven Technology Expansion

Published

on

philweb-secures-₱202-billion-strategic-investment-from-lance-y.-gokongwei-to-accelerate-ai-driven-technology-expansion

 

PhilWeb Corporation, a Philippine Stock Exchange-listed technology company serving licensed digital entertainment and gaming platforms, announced that it has entered into a definitive agreement for a ₱2.02 billion strategic equity investment by prominent business leader Lance Y. Gokongwei.

The investment marks a significant milestone in PhilWeb’s transformation into an AI-enabled technology infrastructure company serving the regulated digital entertainment sector. Beyond the capital infusion, PhilWeb expects to benefit from Mr. Gokongwei’s strategic perspective, institutional experience and extensive business network as the Company strengthens its long-term technology roadmap and growth strategy.

Strategic Capital Infusion for AI and Technology Expansion

Under the definitive agreement, Mr. Gokongwei will invest an aggregate amount of ₱2,026,978,840.00 in PhilWeb. The strategic placement will be facilitated through a proposed increase in the Company’s Authorised Capital Stock from ₱2.6 billion to ₱3.6 billion, subject to the required corporate, stockholder and regulatory approvals.

The proceeds are intended to strengthen PhilWeb’s balance sheet and support the integration of advanced data and AI capabilities across its core technology roadmap:

• Enhanced Risk Management and Compliance Systems: Developing intelligent platform tools to support real-time risk scoring, transaction monitoring, suspicious activity detection and responsible gaming controls.

• Data Analytics and Platform Intelligence: Building secure data models designed to interpret user behaviour, optimise player lifecycle management and improve platform operating efficiency.

• Intelligent Recommendation and Retention Tools: Investing in automated recommendation engines to help licensed operators improve content discovery, platform performance and user engagement.

• Operational Automation: Enhancing internal and partner-facing systems through automation tools to optimise compliance workflows, reporting and high-throughput platform monitoring.

Strengthening PhilWeb’s Technology Moat

The transaction reflects growing investor interest in scalable technology infrastructure serving regulated digital entertainment ecosystems. PhilWeb has established a strong market footprint across the Philippine digital gaming and entertainment ecosystem, working with leading licensed operators, integrated resorts and platform partners including Hann Casino, Okada Manila, Newport World Resorts, NUSTAR Resort and Casino, FBM Philippines and PT Gaming. The integration of next-generation AI tools is expected to further strengthen PhilWeb’s domestic B2B infrastructure layer, enabling the Company to deliver greater operational efficiency, stronger compliance support and more scalable platform capabilities to its ecosystem partners while evaluating potential regional growth opportunities over time as market and regulatory conditions permit.

Management Perspective

“We are profoundly honored to welcome Lance Y. Gokongwei as a strategic anchor investor in PhilWeb. His investment represents a strong endorsement of our technology platform and long-term vision. Data intelligence and automated compliance tools are becoming essential layers of modern digital infrastructure. With Lance’s strategic investment and business network, PhilWeb is well-positioned to expand our AI technology roadmap, serve our established ecosystem of leading partners more efficiently, and evaluate long-term growth opportunities,” said Edgar Brian K. Ng, President of PhilWeb Corporation.

The post PhilWeb Secures ₱2.02 Billion Strategic Investment from Lance Y. Gokongwei to Accelerate AI-Driven Technology Expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania