Latest News
Entain Announces Extension of Pitching In Trident League Partnership
Community Engagement and Volunteering focus of unique sponsorship programme
Entain, the global sports betting, gaming and interactive entertainment group, and the Trident Leagues are delighted to announce a multi-year extension of their groundbreaking, community sports investment-based partnership. The extension will provide critical funding in the coming years, backed by the Entain Foundation under the ‘Pitching In’ banner, for the 248 clubs that make up the Northern Premier, Isthmian and Southern leagues – collectively known as the Pitching In Trident Leagues, which make up steps three and four of the national league system.
Initially launched in 2020 the Pitching In partnership was specifically created to provide the financial investment required, to not only to ensure the successful operation of the leagues through the Covid-19 pandemic, but to enable individual clubs to engage with their local communities and make a positive social impact.
The Pitching In partnership has been designed from the ground up to deepen links between clubs and their local communities. The successful delivery of this aim has been supported by two major initiatives, the Trident Community Fund (“TCF”) and the Pitching In Volunteer Hub, both which, will see further investment as the partnership continues.
In December 2020 Entain became the founding partner of the TCF, investing £150k every year specifically to enable clubs to engage in a wide range of vital community-based projects and invest in their local areas. To date over 65 grants of up to £5,000 have been made with a focus on strengthening community relations. Successful projects include: programmes to enable disadvantaged children to participate in football; youth, women’s and disability coaching schemes; community fitness clubs; walking football for older generations; first aid and steward training; youth development schemes and; mental health support. (See notes for editors for TCF case studies).
In May 2022, Entain unveiled the Pitching In Volunteer Hub, a unique online portal that has become a one-stop-shop for every Trident League club to connect football fans with potential volunteers. The Volunteer Hub provides a simple web-based interface through which clubs are able to post volunteering vacancies, while fans can search for available opportunities either at a specific club or based on their location. (See notes for editors for volunteering case studies).
Stuart Pearce, the former England legend and captain, who famously spent over five years in non-league football as a Wealdstone FC player, will continue to serve as the Pitching In ambassador. Commenting on the launch, Pearce said:
“This is fabulous news not only for the Pitching In Trident Leagues themselves but for football in general. It provides a vital injection of cash to help the leagues to thrive but, perhaps even more importantly, it is helping to bring the clubs and their local communities together.
“The Trident Community Fund is just a brilliant initiative to allow cubs to really connect with their local people while the Volunteer Hub is a real gamechanger for promoting volunteering at the community level.”
Entain CEO, Jette Nygaard-Andersen said: “We are truly proud of what we have achieved with Pitching In and our partnership with the Trident Leagues, particularly in the positive impact it is having on grass roots sports and for social engagement.
“Through the Entain Foundation we are committed to making a positive contribution to grassroots and community sport, which plays such a huge role in the lives of our customers.”
In a joint statement, the Pitching In Trident League Chairs – Nick Robinson, Isthmian League), Mark Harris (Northern Premier League) and Anthony Hughes (Southern League) said:
“We couldn’t be more pleased that Entain are extending their Pitching In partnership with us. This is truly unlike any other sponsorship that we have been involved in. The entire focus of the programme is around how, together, we can help clubs to develop and deepen their engagement with local communities.
“The TCF and Volunteer Hub are fantastic examples of their commitment to non-league football and how it can make a positive difference in people’s lives.”
Powered by WPeMatico
BMM Innovation Group
BMM Innovation Group to Spotlight Product Compliance, Cybersecurity, and Training Expertise at CGS Recife in Brazil This Week
BMM Innovation Group (“BIG,” “BIG Group,” “BMM,” or the “Company”), a technology conglomerate focused on product compliance testing, training, and cybersecurity solutions, will participate in the CGS Recife show on August 21–22 at the Recife Expo Center in Recife, Brazil.
On Thursday, August 21, from 12-12:25 p.m., Marzia Turrini, BMM Testlabs’ President, iGaming & Cybersecurity, will deliver a keynote address on “Cybersecurity & Compliance: Safeguarding Operational Integrity in iGaming’s New Digital Era.” Turrini, named Latin America ‘Leader of the Year’ at the SBC Awards Americas earlier this year, will deliver a presentation that will cover how operators and suppliers can integrate robust cybersecurity measures with strong compliance practices to protect revenue, reputation, and regulatory relationships.
BMM Testlabs has a long-standing commitment to supporting the growth and integrity of Brazil’s evolving gaming industry. As a trusted partner to regulators, suppliers, operators, and industry stakeholders, BMM works closely with regulatory bodies and state lotteries to ensure technical compliance, transparency, and responsible gaming.
With a test lab and office in São Paulo backed by BMM’s years of experience serving the Latin American market, the Company offers local knowledge and support combined with global expertise. The digital and land-based services and solutions that BMM can provide in Brazil include product testing and certification, inspections, field audits, technical evaluations, and advanced cybersecurity solutions through BIG Cyber. BMM also provides compliance-grade expert-led training on responsible gaming, AML, human trafficking awareness, fraud prevention and detection, and many other topics through RG24seven Virtual Training.
Turrini said, “Brazil is one of the most exciting gaming markets in the world, and BMM is proud to be part of its growth story. At CGS Recife, we’ll demonstrate how trusted product compliance, paired with cybersecurity and virtual training tailored for the gaming industry, can protect operations, build player trust, and strengthen the market. With our new São Paulo test lab and dedicated Brazil team, we’re committed to providing regulators, suppliers, and operators with the local expertise and global strength they need to succeed.”
The post BMM Innovation Group to Spotlight Product Compliance, Cybersecurity, and Training Expertise at CGS Recife in Brazil This Week appeared first on Gaming and Gambling Industry in the Americas.
Sports marketing consultancy Strive Sponsorship has brokered a multi-platform content and media partnership between SBK, the fast-growing, data-led sportsbook app, and Premier Sports, the premium sports broadcaster in Ireland and the UK.
The deal sees SBK become the official sponsor of Premier Sports’ ‘Scottish Football Social Club’ podcast – a YouTube and audio series that brings sharp, irreverent takes on all things SPFL. SBK will also support and feature in social media content for LALIGA and Scottish Premiership football throughout the 2025/26 season, marking a major step in SBK’s expansion into Ireland and broader UK football media.
In addition, Premier Sports subscriptions will be offered to SBK customers as part of exclusive promotional packages, enhancing access to premium football content and increasing brand loyalty.
“We’re proud to have connected two smart, fan-focused challenger brands in this deal,” said Malph Minns, Managing Director at Strive Sponsorship.
“This partnership brings together content, distribution and fan utility in a way that few betting brands are doing today. SBK’s focus on value aligns perfectly with Premier Sports’ growing football community and media reach. It’s exactly the type of strategic, insight-led activation we specialise in.”
This partnership follows Strive’s work building SBK’s sport sponsorship portfolio across football clubs across the UK and Ireland — with a consistent focus on content-driven, fan-relevant assets that deliver beyond traditional branding.
Adam Baylis, Marketing Director at SBK, said:
“This is a really exciting move for us. Being part of Premier Sports’ LALIGA and SPFL social content gives us powerful visibility in key communities. We’re all about giving fans more value, and with Premier Sports subscriptions now available to our customers, this partnership delivers on that promise.
“It’s been great working with Strive on this deal. What sets them apart is their ability to go beyond just brokering deals — they bring structure, insight, and creativity to the whole process. Their work continues to deliver brand value that aligns tightly with our marketing objectives.”
Shane Hogan, Head of Marketing at Premier Sports, added:
“We’re delighted to welcome SBK on board. They bring a fresh approach to the betting space and have a real focus on fan-first activation. This partnership gives our content new momentum, especially on social and podcast platforms, while giving our audience access to great offers and added value. It’s a win-win.
“Strive has been a pleasure to work with. Their expertise was clear from day one. They don’t just connect brands and rights holders — they engineer partnerships that work commercially, creatively, and for the fans. We’re excited about what this one will deliver.”
The post Strive Connects SBK and Premier Sports in Multi-Platform Football Tie-Up appeared first on European Gaming Industry News.
SOFTSWISS, a global tech provider of iGaming software solutions, has unveiled its latest report on Latin America’s iGaming landscape, providing a comprehensive, data-rich guide for operators navigating one of the industry’s fastest-evolving regions.
After becoming the first certified iGaming software provider in Brazil and obtaining further approval in Peru, SOFTSWISS has deepened its regional expertise to help operators, regulators, and stakeholders better understand and operate within the dynamic LatAm iGaming market.
As the iGaming sector turns its eyes toward emerging markets, Latin America stands out as both a challenge and an opportunity. The newly released Latin America’s iGaming Market Overview from SOFTSWISS offers a detailed, country-by-country analysis of the region’s regulatory frameworks, market potential, and player behaviour.
The report serves as a starting point for understanding gambling regulation across Latin America. It helps analysts, governmental institutions, and operators solve the problem of scattered and unclear information about the market peculiarities of the region’s countries, equipping stakeholders with the knowledge to build strategies grounded in local realities.
What’s Inside the Report?
The iGaming in Latin America Market Overview examines 19 jurisdictions and outlines their licensing conditions, taxation models, local ownership requirements, and digital infrastructure, which collectively shape the operating landscape. The 2025 edition offers:
- Detailed regulatory snapshots for land-based and online gambling in LatAm countries
- In-depth assessments of mobile penetration, payment infrastructure, and demographic trends
- Analysis of traditional betting culture and its impact on online product strategies
- Insights into upcoming reforms and their competitive implications
Many local experts note that the Latin American market is highly fragmented, with each country presenting its own unique regulatory landscape for iGaming. From Costa Rica’s legal grey zones to Paraguay’s border casinos and Brazil’s regulatory leap with Law No. 14.790, the report underscores how nuanced and fragmented the market remains. Understanding distinct frameworks is critical for any operator looking to succeed in the region, whose potential is really powerful when approached strategically.
Magnho José, President of Instituto Jogo Legal (IJL), comments: “Costa Rica’s open licensing model has positioned the country as a global hub for online gambling, serving operators from both Latin and North America. Meanwhile, border zones like Ciudad del Este in Paraguay host some of the region’s most established land-based casinos. Latin America’s market isn’t just growing, it’s geographically layered and commercially diverse.”
The SOFTSWISS overview gives operators a clear, data-informed view of where the region stands today – and where it is headed next.
Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shares his excitement: “With Brazil’s full-scale iGaming regulation now in place, SOFTSWISS is fully ready to operate in the market. In parallel, we’ve been evaluating opportunities in other Latin American countries. This report is more than a regional snapshot – it’s a practical tool for any operator looking to eliminate the guesswork from market entry and make informed decisions.”
The Latin America report is part of a broader effort by SOFTSWISS to deliver strategic, market-specific intelligence for iGaming professionals. Earlier this year, the company released the iGaming in South Africa 2025 report – an in-depth analysis of one of Africa’s most promising regulated markets.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Releases 19-in-1 Market Overview: iGaming in Latin America appeared first on European Gaming Industry News.
-
illegal gambling7 days agoColjuegos Transfers More Than $127M to the Subsidized Health System in Colombia During H1 2025
-
Altenar7 days ago
Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook
-
Asia7 days agoFaster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology
-
Arizona Department of Gaming7 days ago
Arizona Department of Gaming Launches First-Ever Statewide Campaign to Empower and Protect Consumers
-
gamanzaengage6 days ago
Gamanza Engage signs major regional agreement with Grupo Jer
-
Latest News5 days ago
Be Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market
-
Latest News6 days ago
SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub
-
Latest News7 days ago
AI-powered iGaming customer service firm Tugi Tark signs strategic partnership agreement with WebPrefer
