International online sports betting brand Pinnacle has become a member of the International Betting Integrity Association (IBIA). Pinnacle (formerly known as Pinnacle Sports) was established in 1998 and has operating licences in multiple jurisdictions including Malta, Sweden and Italy. Pinnacle offers a wide range of sports betting options and was one of the earliest adopters of esports betting markets, which dates back to 2010.

Pinnacle will now feed into IBIA’s leading global betting integrity monitoring and alert platform. The operator joins many of the leading regulated sports betting operators in the world, with the association’s members accounting for over $137bn (€115bn) in global betting turnover per annum and nearly 50% of all regulated commercial operator online betting activity.

Khalid Ali, CEO of IBIA, said: “The size and scope of Pinnacle’s sports betting operation makes it a valuable addition to IBIA’s global monitoring and alert network. Our growing roster of members are committed to high levels of integrity and to the protection of sporting events and betting products alike. It is pleasing that so many leading operators like Pinnacle have chosen IBIA as their preferred sports betting integrity partner.”

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Paris Smith, Pinnacle CEO, said: “Our focus on integrity not only applies to our clients, but also the governing bodies themselves, an area which is increasingly important for responsible gaming operators. We are delighted to become members of the IBIA and look forward to working closely with the organisation to combat betting-related corruption and manipulation.”

Pinnacle’s Sport Integrity Manager, Gareth Gray said: “At Pinnacle, integrity is a priority. By becoming a member of IBIA, this highlights our focus on sporting integrity and shows our commitment to combatting sporting manipulation and providing our customers a safe and enjoyable environment.”

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information-sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe, and European Commission.