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SOFTSWISS Jackpot Aggregator: Half of Players Increase Average Bet Sum After Joining Jackpot Campaigns

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Up to 50% of players increase their average bet sum, and almost 70% of casino players make more daily wagers after participating in jackpot campaigns. SOFTSWISS shares the first results from clients connected to the Jackpot Aggregator, the company’s latest iGaming innovative product.

Launched in October 2021, the Jackpot Aggregator is an iGaming business tool for player acquisition, engagement, and retention.

To analyse the influence of jackpot campaigns on key casino indicators, the SOFTSWISS team has gathered data from its first client, the N1 Partners Group which has taken advantage of both the local and global jackpot campaigns. Three projects of the casino group, namely Casino at N1 Bet, Fight Club, and JooCasino, operating within the Curacao jurisdiction, provided data from late November 2021 to March 2022 to showcase the impact of the solution on business growth. All the information is reflected in the product report. However, the most significant facts are accumulated in the article below.

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Jackpot Campaigns: Player Response

 

 

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According to the statistics, the number of players who participate in the jackpot campaigns is constantly growing throughout the analysed period. The data shows that jackpots are equally engaging for both loyal players and casino newcomers. Half of the users who made at least one jackpot bet were casino players registered for a month and above, while the other half is a brand new audience.

Half of the audience taking part in the jackpot campaigns makes jackpot bets only which demonstrates a conscious interest in such promo activity. Players appreciate the advantages of jackpots, often and often giving preference to those games that are included in the jackpot campaigns.

As shown in the report, 47.5% of players play exclusively in jackpot games. At the same time, the share of players who regularly bet on jackpot games exceeds the share of non-jackpot players: 82.3% vs. 17.7% respectively.

 

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“An unchanging task for each operator is to find effective tools to acquire and retain players. The statistics confirm that the Jackpot Aggregator is a universal solution that facilitates the growth of loyalty from both a new and already loyal audience. According to the brand’s needs at a given moment, the launch of the jackpot campaign helps to focus on a specific category of players, giving unlimited opportunities to affect the user activity and achieve significant results”, notes Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.

 

Campaign Results: Bet Sum Growth

The difference in the individual player’s performance before and after participating in the jackpot campaigns is one of the key metrics analysed by the SOFTSWISS team for a better understanding of the solution’s influence on the user activity.

The most impressive results are the following: almost 50% of players increased their average bet sum after joining the jackpot campaign. Almost half of those users demonstrate 75% growth of the average wager sum.

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Another indicator of player activity – the average daily number of bets – also surged after brands started their first jackpot campaign. Up to 70% of players increased their number of bets per day, some of them by several times.

The full statistics are available in the report published by the SOFTSWISS Jackpot Aggregator team.

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“Jackpot campaign operation is a multi-step process, allowing the client to consider more and more new insights about players with every new campaign. The combination of the Jackpot Aggregator team’s expertise and the operator’s experience is a crucial thing for creating unique campaigns which help to manage  key brand indicators and, accordingly, affect growth”, highlighted Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.

The SOFTSWISS Jackpot Aggregator is now strengthening its position in the market by launching the first global jackpot across MGA licensed brands. At the same time, the team is working on expanding the list of partners. Besides casino operators, reputable game providers, as well as game aggregators and casino platforms, will join the virtual jackpot system soon.

 

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Kiron Interactive appoints Prashika Rambaran Murugan as Head of People and Culture

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Leading provider of virtual sports and Next Gen Casino content adds people and culture specialist to its growing senior team

Kiron Interactive, the award-winning provider of virtual sports and Next Gen Casino content, has named Prashika Rambaran Murugan as Head of People and Culture.

Murugan joins Kiron Interactive from SD Guthrie International, where she was Executive Manager for Human Resources. She’s also held senior HR roles at Mintek and Pernod Ricard.

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Gaming is a new industry for Murugan, but her experience in human resources is unrivalled, with more than 17 years of progressive learning and development across multiple industries.

She has a proven track record in driving HR strategy, transformation and operations at both national and global levels, and is highly skilled in talent management, total rewards, HR analytics and employee benefits design.

Kiron will be able to leverage her skills and experience, as well as her strategic mindset, strong business acumen and a passion for people development and culture as it continues to scale at pace.

Steven Spartinos, Founder and Co-CEO at Kiron Interactive, said: “Prashika is a talented and passionate people and culture specialist, and we are delighted to be able to bring her experience and enthusiasm to Kiron Interactive.

“A company is nothing without its culture and its people, and in Prashika, we have someone who knows how to build an engaging and inclusive corporate environment, and how to ensure that every member of the team is happy and able to reach their full potential.

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“This is an incredibly exciting time for Kiron Interactive as we pursue opportunities in markets across the world, and with Prashika onboard as our Head of People and Culture, we can continue to ensure we provide the absolute best experience for our people.”

Prashika Rambaran Murugan, Head of People and Culture at Kiron Interactive, added: “It’s an honour to join Kiron Interactive and to oversee the company’s culture and people.

“Kiron has already established a strong culture and thriving workforce, but I’m looking forward to taking this to the next level by tapping into my 15+ years of experience.

“I also believe that my experience outside of the gambling industry will bring a fresh perspective that Kiron can really benefit from.”

The post Kiron Interactive appoints Prashika Rambaran Murugan as Head of People and Culture appeared first on European Gaming Industry News.

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HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship products are now live online in Poland with the Fortuna Entertainment Group.

Highlight’s flagship soccer products which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers. Iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams. Additional content featuring ATP Tennis, MotoGP and other premier associations will be launched in the near future.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna.  It’s always an exciting time as we introduce our award-winning products to new customers, and we look forward to bringing additional content to Fortuna’s channels in the future.’

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Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘Highlight Games’ exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering and we can’t wait for our online customers to enjoy them.  Highlight Games’ reputation as an innovator in the virtual sports market is undeniable, and we’re delighted to be working with them to bring their content to Poland.’

The post HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA appeared first on European Gaming Industry News.

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Another star lands in the Stellar Fruits galaxy

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ICONIC21 launches Stellar Fruits 20, the latest instalment in its Stellar Fruits series which combines classic slot gameplay with cosmic energy

Another star has joined the galaxy with ICONIC21’s latest slot release, Stellar Fruits 20. This is the second title in its Stellar Fruits series, which promises classic fruit action and cosmic energy.

Stellar Fruits 20 expands the Stellar Fruits universe with a title that brings simplicity, colour and excitement, catapulting players into a thrilling and rewarding orbit.

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The game is set across five reels and three rows with 20 paylines active in the base game, offering smooth spins and fast-paced wins.

Players strap in and hold tight as the reels fire up and spin, with some high value symbols in play.

This includes fiery Red Seven that plays as the Wild, substituting for all other symbols to secure additional win combos and boost prizes.

Then there’s the Golden Scatter which shines from any position, delivering those out of this world wins that players are looking for – the max win potential for Stellar Fruits 20 is 1,000x.

Stellar Fruits 20 is the second game in the series and follows Stellar Fruits 40, which launched last month. There are four games in the series in total, with Stellar Fruits and Stellar Fruits 100 to come.

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The main difference between each game is the number of paylines, which vary from 5 all the way up to 100 and impact the max win hit frequency of each title.

Edvardas Sadovskis, CPO at ICONIC21, said: “With Stellar Fruits 20, we’re taking players on another journey through our signature universe, this time with a faster-paced twist on the gameplay they already love.
“Stellar Fruits 40 showed us there’s strong appetite for classic-style slots with a modern edge and now we’re offering a version tailored for players who prefer an even more focused experience.

“This is just the next step in growing a series designed to entertain different player styles, and we’re excited to see where it takes us next.”

ICONIC21 has established itself as a leading iGaming content provider after recently expanding its offering beyond its core live game portfolio to include slots, crash, promo tools and more.

This has seen the provider pick up five nominations at the up-coming EGR B2B Awards.

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The post Another star lands in the Stellar Fruits galaxy appeared first on European Gaming Industry News.

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