Fazi has strengthened its presence in Latin America through a new strategic partnership with BetPlay, Colombia’s leading operator and one of the most recognized brands in the country’s regulated iGaming market.

Through this collaboration, a selection of Fazi’s certified games for Colombia is now live on BetPlay’s platform, giving local players access to a diverse portfolio of titles developed with a strong focus on quality, compliance, and market adaptability.

Colombia remains one of the most mature and relevant regulated markets in Latin America, and this partnership represents an important milestone in Fazis regional expansion strategy. By joining forces with BetPlay, Fazi significantly expands its reach in the country and strengthens its ability to connect with a broad, active, and highly engaged player base.

The partnership brings together BetPlay’s deep local expertise and strong market leadership with Fazi’s experience in delivering certified gaming content tailored to regulated environments. This combination creates a solid foundation for long-term cooperation, sustainable growth, and continued value creation for both companies.

Bojan Mitic, CEO of Fazi, said:‍ “We are pleased to partner with BetPlay, one of the leading operators in Colombia. This collaboration represents an important step in strengthening our position in the market and expanding the reach of our certified content through a trusted platform. We see strong potential for continued growth through this partnership.”

Fabián Mesa, Director of Product and Operations at BetPlay, and Luis Geovanni Florez Diaz, Senior Director of Operations and Product at BetPlay, added: “Adding Fazi’s certified games to our platform supports our commitment to continuously enhancing our entertainment offering within the regulated Colombian market. Fazi’s portfolio brings variety and quality to our content library, and we look forward to developing this partnership further as we continue to deliver value to our players.”

Betplay and Super Astro remain two of the most profitable and popular gambling brands in Colombia. In 2025 alone, these two products, belonging to the Corredor Empresarial group, paid $347.587 billion in monopoly royalties.

“These funds paid to the Nation were transferred to finance the health system. Furthermore, they represent an 11% increase compared to the monopoly revenues paid for both products in 2024,” said Marco Emilio Hincapié, president of Coljuegos.

Similarly, between January and the first half of March 2026, Betplay and Super Astro have already paid out around $106.259 million, representing an increase of 1.56% compared to the same period in 2025.

“At Coljuegos, we have strengthened the innovative gaming industry, including Super Astro and online betting. That is why we continue to make history every day in raising funds for healthcare from this sector,” said the president of Coljuegos.

It is important to highlight that, during 2025, Betplay received deposits totaling $5.5 trillion from bettors. In addition, the platform contributed $745.594 billion in VAT, funds that were allocated to support peacebuilding efforts in the affected territories. Meanwhile, in 2025, Super Astro reported sales of $754.820 billion.

“Our commitment is to continue protecting the legal industry. That is why we will continue to fight tirelessly against those who operate unauthorized gambling and harm both businesses and the resources allocated to the health of Colombians,” Hincapié added.

Year-long data across nine regulated countries show Betano dominating Latin America by demand and revenue baseline, while strong local champions define national markets.

Drawing on a full year of data from January 1, 2025, to January 1, 2026, Blask evaluated licensed operator performance across Latin America’s regulated online betting and casino markets. The conclusion is unequivocal: Betano emerged as the dominant force across the region.

A regional leader emerges

In the LATAM-wide rankings, Betano secured both of the region’s top distinctions:

• America Operator of the Year, awarded for the highest cumulative Blask Index across the region
• America CEB Leader, recognizing the strongest aggregate Competitive Earning Baseline (CEB)

The regional analysis covered nine regulated markets (Brazil, Mexico, Peru, Colombia, Argentina, Paraguay, Panama, El Salvador, and the Dominican Republic) and included only locally licensed operators.

Operators: leadership is local, not regional

Brazil, Latin America’s largest and most closely watched iGaming market, reinforced Betano’s regional dominance. The operator claimed both Brazil Operator of the Year and Brazil CEB Leader, reflecting its unmatched share of demand and revenue baseline in a market that increasingly sets the tone for the continent.

Mexico, the Andes, and Central America: strong national champions

Beyond Brazil, the awards reveal a region shaped by powerful local leaders.

In Mexico, Caliente captured both Mexico Operator of the Year and Mexico CEB Leader, maintaining its position as the country’s dominant licensed brand.

Peru recognized Apuesta Total as both Operator of the Year and CEB Leader, while Colombia’s tightly regulated market saw BetPlay take top honors in both categories.

Argentina presented a more divided picture: Betsson led in demand as Operator of the Year, while Bet365 topped the country’s CEB rankings.

In smaller but fast-formalizing markets, leadership was equally clear. Aposta.La dominated Paraguay, Betcha led Panama, GanaPlay topped El Salvador, and Betcris secured both awards in the Dominican Republic.

Games: one clear regional consensus

At game level, the picture is very different. Across every regulated Latin American market tracked by Blask, the same franchise led player demand:

• Brazil – Gates of Olympus 1000;
• Mexico – Gates of Olympus Super Scatter;
• Argentina – Gates of Olympus 1000

All top titles were developed by Pragmatic Play.

What this tells us about Latin America

Blask Awards data points to a clear regional insight:

• Operators win locally — success does not easily transfer across borders;
• Games win regionally — player preferences converge strongly around specific mechanics;
• LATAM is structurally different from Africa, where both operators and games show more cross-market overlap

Measuring power, not noise

Blask’s awards are built on proprietary metrics designed to capture market power rather than short-term performance.

The Blask Index tracks real-time demand and attention share, while CEB (Competitive Earning Baseline) estimates the statistically attainable revenue range for a brand based on its competitive position. Together, they offer a standardized way to compare operators across countries with very different market sizes and regulatory histories.

Crucially, the Blask Awards exclude unregulated markets and offshore-only brands — a methodological choice that, in Latin America, significantly reshapes traditional perceptions of leadership.

Latin America in the global picture

The Latin American results arrive alongside Blask’s global rankings, where Betano also led multiple worldwide categories.