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VELOCE TEAMS WITH MDRxTECH TO DRIVE WEB3 INNOVATION ACROSS ITS VAST ECOSYSTEM
● Veloce is partnering with Mishcon de Reya’s technology consultancy, MDRxTech, to evolve its ecosystem to Web3
● Veloce is the world’s largest next-gen racing, gaming and media ecosystem with over half a billion monthly views
● Veloce has both real world and digital sports assets, including a team franchise in the environmentally focused Extreme E series, as well as joint ventures with global sports stars such as F1 driver Lando Norris
● Decentralisation and evolution to Web3 will enable greater fan engagement and rewards for the Veloce community as well offer vast utility throughout Veloce’s assets across Racing, Gaming and joint ventures
● Veloce targeting early 2023 for the full digital transformation to be completed
Rupert Svendsen-Cook, CEO of Veloce Group, said: “Since founding the company, our vision has been to create a future-facing sports and media entertainment platform that can not only fuel itself but reward the highly engaged and loyal community of which we have been built upon. In simple terms, we see the adoption of Web3 and specifically the integration of the vast utility that we have within our ecosystem to be an incredibly logical evolution to realise that ambition.
“Sports have traditionally locked fans in ‘push only’ relationships. Web3 changes that. We get half a billion views every month throughout the Veloce sporting, gaming and media ecosystem. We want those fans to have ownership, a realisation of value and tangible influence over our assets based upon their commitment and support of whichever area they engage with us. Ultimately, those who support our mission and values the most will no longer just be spectators, they will be able to join us on this venture together. If Veloce is winning, our community will be winning too. This is about the future of sport and what fans mean to sports.”
What does this mean for Veloce?
● Veloce will be decentralising control over its products and services provided to fans across its ecosystem, using blockchain technology.
● Veloce will release both a utility and governance token, based on a recognised protocol, to be used as the medium for users to participate in the Veloce ecosystem – from real life merch and early bird access to gaming products and events, content access, future in-game transactions, membership and influence on the virtual and physical sporting assets across the ecosystem.
● The transition at Veloce will be reflected internally and across its media network, for which Veloce will continue to educate its audience and community on Web3.
● Veloce will be able to reward its members who are aligned with the firm’s mission, values and ethos by using Web3 technologies such as blockchain.
● The intention is to link the Group’s sporting assets with a foundational layer—a utility token and treasury—to support fan engagement in a decentralised community. Veloce will continue to expand its sporting assets across real world sports and esports, including potential for more esports teams and acquisitions of further franchises in other innovative motorsport series.
Tom Grogan, CEO of MDRxTech, said: “Veloce has already established itself as a leading Web2 business, and has a reputation for disruption and innovation across its racing, gaming and media ecosystem. Veloce’s transition to Web3 is a logical next step in its mission to empower fans to engage in more immersive, rewarding, and innovative ways.
“The Veloce team’s focus on providing real utility and value to their users and fans has been impressive – they are uniquely placed to build on their existing communities and use Web3 technologies to establish themselves as true Web3 pioneers. Veloce’s Web3 ecosystem will allow them to create a “golden thread”, woven in and through their various groups, to ensure their global community is more valuable than the sum of its parts.
“In designing and building this venture with Veloce, we’re also helping navigate legal and compliance complexities to protect the business and its users. The whole project has an overwhelming sense of purpose. We can’t wait for the next stages, and to deliver a revolutionary ecosystem for Veloce’s fans.”
Jack Clarke, Chief Innovation Officer of Veloce Group, added: “There are so many Web3 projects that are fantastic ideas and tech solutions, but they’re starting from zero – they have no users, brand, community, fans, marketing or educational awareness. That’s where Veloce is so uniquely well positioned above anyone else. We have all that Web3 needs to thrive, with highly relevant and effective platforms to educate and onboard our users while at the same time genuinely integrating the technology to provide a much more engaging and rewarding solution to all stakeholders. It’s an incredibly exciting and credible proposition, which makes it even more important to be working with such respected technical advisors MDRxTech in realising what we know is possible.”
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DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”
The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.
According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.
DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.
Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.
“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.
“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”
The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.
The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.
Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.
After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.
“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”
Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.
Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.
Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.
When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.
Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.
Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.
The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.
The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.
Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.
After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.
“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”
Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.
Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.
Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.
When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.
Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.
Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.
The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on Americas iGaming & Sports Betting News.
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