Latest News

Graphyte Acquired by Optimove to Produce Powerful End-to-End Player Engagement Platform

Published

2 years ago

July 13, 2022

Reading Time: 3 minutes

The acquisition will significantly enhance Graphyte’s ability to seamlessly deliver personalized recommendations to players across channels and at scale

Graphyte, the realtime, cloud-based personalization platform built for the betting and iGaming industry, today announced it has been acquired by Optimove, the leading CRM Marketing Platform. The acquisition will cement Graphyte’s leader status in cloud-based personalization in the iGaming market, driving more operators to utilize its capabilities as part of their Customer Relationship Management (CRM) Marketing strategies carried out by Optimove’s multichannel CRM marketing hub.

Trusted by some of the world’s largest operators, Graphyte, founded in 2018 and employing 20, is a London-based startup built to fill the gap in the SaaS marketplace for a scalable Personalization Engine to serve the betting and iGaming industry. Operators like Entain, Sisal, 888, and others use Graphyte’s Personalization platform to serve AI-based product recommendations and dynamically personalize their web, native mobile sites, and mobile apps to engage customers in realtime through owned and paid marketing channels. For example, Gala Bingo has driven a 35% turnover uplift using Graphyte’s web personalization models and seen a 300% increase in site visits when providing intelligent recommendations to players through emails, instead of traditional static emails.

Graphyte applies advanced machine learning to betting, gameplay, and browsing activity in realtime to make every interaction with a customer relevant and in the moment. Unlike other personalization engines that require technical skills to deploy model results, the company’s flexible platform empowers marketers with complete control over how recommendations are made when testing and deploying personalized treatments without needing to make any changes to the core CMS.

The company’s robust offering includes:

Recommend – fully featured realtime, personalized recommendation and rules engine
Intelligent Layouts – web and app realtime AI-based personalized casino lobbies, homepages, banners, and navigation.
Engage – realtime triggered messages.
Momentum – social proof to surface trending and popular content on any channel.
Retarget – personalized ads served up to end-users as they browse third-party sites.
Site Search – instant, full-featured search capabilities for every channel and product.

Graphyte’s offering will now integrate with Optimove’s industry leading CRM Marketing capabilities. With a Customer Data Platform (CDP) at its core, Optimove offers marketing teams direct access to their customer data to build, test, orchestrate, and optimize hundreds of personalized CRM campaigns weekly.

Joint customers will benefit from synergies which will see Graphyte’s models enriched with robust data from Optimove’s CDP, while the models’ results will be readily accessible within customer profiles inside Optimove for segmentation, activation, and analysis. Joint customers will be able to reap these benefits and more, soon.

Furthermore, the acquisition will enable operators to provide players with realtime symmetric and personalized journeys. In addition to providing the end-to-end offering to iGaming and Sports Betting operators, Optimove, which has a significant non-gaming client base, will allocate resources to adapt and expand Graphyte’s web and app personalization capabilities to additional verticals.

Operators using the Graphyte and Optimove joint solution will be able to deliver unparalleled holistic player journeys such as:

Symmetric multichannel journeys: Leveraging Graphyte’s personalized recommendations in outbound campaigns via Optimove’s email and mobile channels and ensuring customers view the same recommendations when clicking through to the brand’s website or mobile app.
Geolocation-triggered personalized recommendations: Maximizing Graphyte’s bet recommendation relevancy by combining it with Optimove’s geo-fencing technology to trigger personalized messages to customers’ mobile apps. For example, triggering relevant sports betting recommendations when players enter a perimeter near a sport stadium.
True 1-to-1 personalization: Selecting one of Graphyte’s 20 distinct AI-models to personalize player experiences based on robust segmentation from Optimove’s Customer Data Platform. For example, deploying a different model for high loyalty players and new ones.

“I’m proud to welcome Graphyte to the Optimove family,” said Optimove Founder and CEO Pini Yakuel. “As evident from this acquisition, and of Kumulos earlier this year, we’re very serious about ramping up our never-ending quest to expand marketing teams’ capabilities and effectiveness. Graphyte’s machine learning and personalization capabilities are way ahead of the curve. Combining those with our native customer data platform and multichannel journey orchestration engine will prove extremely valuable for both our client bases and the iGaming industry.”

“We couldn’t be happier to join forces with Optimove as an integral part of their offering,” said Damien Evans, CEO of Graphyte. “Optimove’s CRM Marketing capabilities are second to none, and its dominance in the iGaming market is well-established. If you add to that equation Graphyte’s market-leading machine learning personalization capabilities, the result is a game changing marketing tool which will create unprecedented freedom for brands to realize their CRM Marketing visions. We’re excited to receive this significant vote of confidence from Optimove, the leading CRM Marketing player in the iGaming market.”

The acquisition is part of Optimove’s continuous investment in expanding its CRM marketing capabilities for the iGaming and Sports Betting industry, following its September 2021 $75 million investment led by Summit Partners and the acquisition of personalized mobile marketing solution Kumulos, in March 2022.

Latest News

SOFTSWISS Game Aggregator Hits €13 Billion in Monthly Total Bets: Q1’24 Recap

Published

29 mins ago

May 8, 2024

George Miller

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Reading Time: 2 minutes

In Q1 2024, the SOFTSWISS Game Aggregator, an industry-leading renowned game content hub, reached a significant milestone: over 13,000,000,000 euro bets were handled each month. Over six months, this figure increased by 30%, confirming the tool’s widespread use and growing interest.

Currently, 1,052 brands worldwide are utilising the SOFTSWISS Game Aggregator’s services, an increase of 112 brands from the last quarter.

The Game Aggregator team is expanding its client portfolio, with a strong focus on the Latin American market. The company has increased its regional presence to better meet local business needs. SOFTSWISS recently announced the appointment of Rubens Barrichello, affirming its commitment to the region. Account managers who work with Latin American clients and communicate in their native Portuguese also joined the team in Q1 2024.

In addition to providing high-quality service and technical solutions, the Game Aggregator team aims to assist and consult in attracting and retaining players. Recently, the Game Aggregator launched live game tournaments within its Tournament Tool to enhance player engagement.

“We act as consultants for our clients on attracting and retaining players. We leverage our expertise to help clients promote iGaming content to different audience segments. Since the beginning of this year, we have also financially participated in all promotional campaigns initiated by our clients or providers. Increasing the budget for well-thought-out campaigns enhances their reach and effectiveness for casinos, and we are pleased to contribute to our stakeholders’ success,” noted Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator.

Recently, the Game Aggregator also celebrated a milestone of 20,000 games. In Q1 2024, the number of game providers and studios providing games increased by 35% compared to the same period in 2023, reaching 263.

The top 3 games during this period were Retro Tapes (Push Gaming), Gates of Olympus (Pragmatic Play), and Sweet Bonanza (Pragmatic Play). The top 3 Crypto games were Wild Spin (Platipus), Limbo (Playdead ApS) and Plinko.

In celebration of the company’s 15th anniversary, SOFTSWISS has prepared special gifts for clients who want to acquire the SOFTSWISS Game Aggregator.

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post SOFTSWISS Game Aggregator Hits €13 Billion in Monthly Total Bets: Q1’24 Recap appeared first on European Gaming Industry News.

Latest News

Wazdan adds new instalment to its top-performing series 30 Coins

Published

29 mins ago

May 8, 2024

George Miller

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Reading Time: < 1 minute

Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, adds a 6×5 reel layout to its Coins™ series with its latest launch 30 Coins.

Adding a new dimension to the gameplay, the board is expanded to a 6×5 layout, allowing players to collect up to 30 Coins.

Landing six or more coins in the middle reels triggers the player-favourite Hold the Jackpot™ bonus round. This initially begins with three spins, resetting each time an additional coin is secured and continuing until the board is completely full or once no further spins remain.

Adding ways for players to win during the base game, the Cluster Collect symbol can also appear at any point, by collecting the values of any adjacent Bonus icons.

Furthermore, the Grand Jackpot has been set to 1500x to further boost win potential, while beloved Wazdan features Cash Infinity™, Sticky to Infinity™ and Chance Level™ all return.

The latest addition to Wazdan’s top-performing Coins™ series sees the provider continue to deliver customisable gameplay and engagement-boosting mechanics that deliver proven results.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “With every instalment of our Coins™ series Wazdan looks to build upon the predecessor and create a new title that is even more engaging. In 30 Coins, players are given more reels than ever before while the Cluster Collect feature returns to provide even more ways to win.

“By enhancing the gameplay and delivering results-driven solutions, we’re confident that 30 Coins is a worthy follow-up and continue to captivate players worldwide.”

The post Wazdan adds new instalment to its top-performing series 30 Coins appeared first on European Gaming Industry News.

Latest News

Symplify dials up enhanced partnership with Playbook Engineering

Published

29 mins ago

May 8, 2024

George Miller

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Reading Time: < 1 minute

Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has enhanced its partnership with platform supplier Playbook Engineering.

The global betting platform provides its exceptional service to a strong suite of established brands, including StarSports, AK Bet, Gentleman Jim, Dragonbet, and NRG. Playbook Engineering is building on its successful partnership to offer its clients access to Symplify’s complete CRM ecosystem. These operators will now be able to create another crucial layer of engagement through Symplify’s proprietary CRM, data hub, and multiple communication channels, with a particular focus on email, SMS, dynamic web content, and browser push notifications.

Playbook Engineering’s partners are set to benefit from Symplify’s Campaign and Journey Builder modules, as well as comprehensive site conversion testing modules. Each module will enable the brands operating on the Playbook platform to create customised and AI-optimised experiences for their audiences. This specialist capability in optimising marketing strategies will significantly improve customer satisfaction and enhance lifetime value.

Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “Extending our partnership with Playbook Engineering means its leading brands can use our complete CRM and AI cloud solutions to drive growth. The results have been excellent since we began working with Playbook and we expect more of the same with these new brands.”

Playbook Engineering Commercial Director, Luke Cousins, commented: “Symplify continues to prove itself as an outstanding customer engagement solution for our portfolio of brands and we know these new operators will see an instant uptick in engagement and revenue.”

The post Symplify dials up enhanced partnership with Playbook Engineering appeared first on European Gaming Industry News.