Latest News
ComeOn Group joins forces with conversational AI market leader Ada
Leading iGaming company ComeOn Group announced entering into a partnership with Ada, a company specialised in automated brand interaction. ComeOn has implemented Ada’s chatbot solution that is powered by AI, to scale up their customer support as well as deliver a personalised, and world-class service to their customer base. ComeOn has already launched the chatbot in several markets and reveals that the plan is to have all markets and languages live by Q3 this year.
This launch is a big milestone in ComeOn’s overarching strategy to deliver a market leading Customer Experience. Ada’s AI powered chatbot has decreased handling time allowing ComeOn’s Customer Experience team to focus on direct player interaction resolving more queries on first contact.
Daniela Vella, Chief Operating Officer at ComeOn Group, said: “This is a big enabler for the team to drive forward our signature first class support whilst still aligning with the bigger automation transformation of the group. Ada was a natural choice for ComeOn Group given the synergies between us – the solution is efficient from both a technology and a human aspect!”
Jim Monroe, Vice President of Customer Experience at Ada, said: “We’re excited to be working with ComeOn Group’s Customer Experience team. They’re an innovative team and are inquisitive, analytical, and adept with the Ada Platform. They are leveraging our segmentation and multilingual capabilities to deliver a personalised experience to their customers across their multiple brands and languages.”
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AGCO
Platipus Secures Ontario Supplier Licence
Platipus Gaming has officially obtained a supplier licence to operate in the province of Ontario, Canada. This licence allows the company to provide gaming content to licensed operators in the province and represents a significant milestone in Platipus’ ongoing focus on regulatory alignment, operational consistency, and responsible product supply.
Importance for Operators
For Ontario-licensed operators, partnering with a licensed supplier like Platipus ensures that content is delivered in line with AGCO requirements. This reduces the need for additional regulatory assessments and supports smoother integration of third-party content into licensed operations. All products are designed and supplied with responsible gambling and player protection in mind, adhering to the technical and operational standards required by the Commission.
Strategic Significance for Platipus Gaming
The Ontario licence is a reflection of Platipus’ compliance-by-design philosophy. Regulatory considerations are integrated early in the development process, rather than being addressed as a final checkpoint. This approach ensures that products, processes, and operational structures are prepared for regulated environments from the outset.
Operating under AGCO also positions Platipus to engage with other regulated markets where Ontario standards are often referenced as benchmarks. The licence supports the company’s long-term goal of maintaining consistent product quality, operational reliability, and responsible content supply across multiple jurisdictions.
Company Perspectives
A spokesperson from the Legal Department commented: “We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”
Viktoriia Andreasen, Head of Marketing, added: “Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.
Ontario supplier licence confirms that Platipus can deliver content in one of the world’s most tightly regulated iGaming markets, with all technical, operational, and compliance requirements addressed.
This milestone represents more than a geographic expansion. It signals that Platipus Gaming has structured processes, robust governance, and a compliance-focused development approach, supporting sustainable regulated operations and long-term market participation.
The post Platipus Secures Ontario Supplier Licence appeared first on Americas iGaming & Sports Betting News.
customer acquisition
Media Troopers cites March Madness betting surge across US regulated markets
Media Troopers said March Madness 2026 drove one of its strongest periods for traffic and customer acquisition across US-regulated sports betting markets, following the conclusion of the tournament in which the Michigan Wolverines beat the Connecticut Huskies 69-63 in the national championship game.
The digital marketing and customer acquisition group said final figures were not yet complete, but noted consistent traffic and conversion rates across its network during the multi-week event. Media Troopers also pointed to the American Gaming Association’s estimate of a $3.3 billion handle from licensed US betting operators during this year’s tournament.
“Everyone talks about the Super Bowl as the peak moment, and in terms of a single event, that’s true,” said Media Troopers CEO, Shmulik Segal. “But March Madness betting has always been different, and we can see it by the exponential growth this year. Unlike the Super Bowl which peaks over one night, March Madness delivers scale over time. You’re not looking at one spike, you’re looking at consistent, high-intent engagement for weeks.”
The company said operators benefited from repeated touchpoints, with returning customers using existing accounts to place college basketball bets throughout the tournament. “What made this March Madness so powerful was frequency,” Segal added. “Users are not just placing one bet. The predictions, odds, and results create a new reality every day. So bettors are coming back day after day, round after round. From an acquisition and retention perspective, that’s incredibly valuable.”
Segal also tied the tournament’s impact to continued expansion in the US regulated landscape. “Regulation has changed the game,” he said. “You now have more states, more operators, and more competition. Events like March Madness allow operators to differentiate and build long-term relationships with players, not just capture one-off bets.”
The post Media Troopers cites March Madness betting surge across US regulated markets appeared first on Americas iGaming & Sports Betting News.
Affiliate Succes
SpinsFriends selects NetRefer to run affiliate marketing programme
BALTENT’s slots-focused brand says the platform will support tracking, reporting and scalable partner management in regulated European markets.
Slots-focused online casino brand SpinsFriends has partnered with NetRefer to power and manage its affiliate programme as it expands across regulated European markets.
SpinsFriends is operated by BALTENT and runs two brands, Spins and Aladins. The company said it chose NetRefer in part because the platform already had an integration with its platform provider, enabling faster setup.
Artūrs Sarma, CEO and Founder at BALTENT, said, “NetRefer already had an existing integration with our platform provider, which made the decision straightforward and allowed us to move quickly with the setup. As we scale, having clear reporting and flexible commission structures is important, and the platform gives us the tools to manage our affiliate programme in a structured and efficient way. The onboarding process was well supported, and the team guided us through each step, which made the overall experience smooth.”
NetRefer said the deployment includes its Data Ingestion API for structured data transfer and real-time visibility into affiliate activity, alongside reporting tools such as BI Analytics and Report Builder. The vendor also highlighted NetRefer CoPilot AI for performance insights and “Enhanced Tracking,” which it said combines bot detection and user agent details.
Yuliia Borshch, NetRefer’s dedicated Account Manager for SpinsFriends, said, “SpinsFriends is a brand with a clear focus on building a structured and scalable affiliate programme, and we’re pleased to support that with technology designed to deliver both clarity and flexibility. Our platform provides the tools needed to manage performance with confidence, maintain transparency across its affiliate programme, and adapt as requirements evolve. We look forward to working closely with their team as they continue to grow.”
The post SpinsFriends selects NetRefer to run affiliate marketing programme appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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