Latest News

Symplify and Gamdom crypto casino agree CRM partnership

Published

3 years ago

July 4, 2022

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Symplify, market leaders in CRM and AI cloud solutions, has agreed a new partnership with cutting-edge crypto casino operator Gamdom.

Gamdom first launched within the Esports space providing frictionless payment transactions, but has now turned its attention to the online casino space. Symplify has been taken on to optimise Gamdom’s CRM capability and Omni-channel marketing strategies.

The crypto casino operator is now in position to engage with its audience through email, sms, web push, app push, print, dynamic web, social and voice. Symplify’s CRM skill set will provide the catalyst for Gamdom to quickly establish itself within the iGaming sector by amplifying player experiences across a wide selection of channels, all from one easy-to-use interface.

The high-tech Campaign and Customer journey builder programmes from Symplify will also give Gamdom the ability to heighten its user engagement approach. Symplify’s solution lets Gamdom design hyper personalised customer lifecycle journeys in real time using customer events and campaigns.

Symplify’s CEO Robert Kimber said: “We’re very pleased that Gamdom trusted us to grow its iGaming operation as it builds on the successes from the Esports domain. Our ability to communicate with players in a highly-personalised manner will drive its expansion and ensure the company’s unique offering is recognised.”

Gamdom’s Head of Marketing Christoffer Andersson said: “Symplify is the perfect partner to help us establish ourselves within the iGaming industry in a short space of time. The CRM and omni-channel solutions have meant we’ve been able to promote our pioneering service and encourage players to engage with our suite of products.”

Aphrodite’s Fortune

SlotMatrix bestows divine riches with Aphrodite’s Fortune

Published

14 minutes ago

October 22, 2025

George Miller

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SlotMatrix, the world’s largest casino content aggregator, has launched its latest exclusive title, Aphrodite’s Fortune, an enchanting slot that invites players into the goddess’s golden garden of love and wealth.

Set among the clouds of Mount Olympus, Aphrodite’s Fortune celebrates beauty, fortune, and celestial power in a stunning 10,000-ways-to-win format. With an RTP of 96% and medium volatility, the game offers smooth, high-energy gameplay, dazzling visuals, and a max win of 5,542x.

The centrepiece of the experience is the Coin Avalanche, where landing Fortuna on both reel one and reel six unleashes a cascade of golden coins. The avalanche continues until no new coins appear, filling rows and reels with divine rewards.

Completing an entire row wins the corresponding jackpot, and filling the screen unlocks the Grand Jackpot.

Players can also trigger Free Spins by landing four bonus symbols. During the spins, every coin is collected, while landing additional Coin or Thunder symbols increases the heat of the reels. Hot positions multiply coin values for even greater rewards, and collecting five Diamonds grants the coveted Grand Jackpot.

The game also features the Coin Collect mechanic, where Fortuna landing on reel one or six gathers all visible coins, ensuring no spin ever feels wasted.

Available exclusively via SlotMatrix, the title is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Aphrodite’s Fortune delivers a mix of elegance and excitement. The symbols, scenery, and music take the players to ancient Greece, and the Coin Avalanche mechanic brings something truly special to the reels.”

The post SlotMatrix bestows divine riches with Aphrodite’s Fortune appeared first on European Gaming Industry News.

Finnish gambling sector

Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027

Published

15 minutes ago

October 22, 2025

Niji Narayan

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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.

Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.

Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.

“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.

As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.

According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.

“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.

The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.

Betsson Group

Betsson to Attend SiGMA Central Europe 2025

Published

15 minutes ago

October 22, 2025

Niji Narayan

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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.

Betsson Group Joins the Stage at SiGMA Central Europe

Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.

4 November | 10:15–10:45 CET

Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group

Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets

This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.

4 November | 13:20–13:35 CET

Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group

Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World

Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.

The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.