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Ibex.Ai to offer free trial of its CRM tools

Published

4 years ago

June 28, 2022

George Miller

Reading Time: 2 minutes

Success with current partners proves AI-powered functionality outperforms standard systems

Artificial Intelligence expert Ibex.ai is to offer its next generation CRM services to iGaming operators on a free trial requiring no integration to prove they outperform existing tools.

The innovative supplier’s ‘self-driving’ system has fundamentally changed the way retention works by introducing far higher levels of automisation and personalisation to player-focused campaigns.

Following initial success with brands including Casimba, Grand Ivy Casinos, Dream Vegas and many more, operators are now being offered the chance to run it for three months alongside their current supplier.

Thanks to deep learning algorithms built especially for iGaming, Ibex judges each individual player rather than segmenting them. Most current systems look into the performance of single campaigns without including comparable levels of detail, before making automated decisions.

Alternatively, Ibex’s personalisation method increases profitability, as artificial intelligence targets players at the most opportune moment, making a profit and loss calculation for each individual customer.

The optimised and automated communication and campaigns result in an increase in the retention rate of players and slash affiliate, bonus, payment and communication costs for the operator.

And Thomas Aigner, Head of Business Development at Ibex.Ai is confident the tools will allow brands even with small teams to scale quickly, as well as increasing profits and marketing effectiveness.

He added: “The development of new technologies gives brands the opportunity to revolutionise how they handle their optimisation strategies- and Ibex.ai is at the cutting edge of this innovation.

“Our ‘self-driving system makes decisions based on a full player P&L and we are confident that we can offer the highest possible level of personalisation and automation in the industry.

“We are excited about delivering this powerful product to more operators in order to recreate the successes we have already seen through our partners.

Ibex.AI aims to assist companies by automating the process, freeing up time for CRM teams to work more creatively on brand management. The system also helps start-ups without the budget for their own CRM team, as well as brands looking to enter new markets, with machine learning now proving an invaluable asset to retention teams.

Ibex.Ai will be represented at next month’s iGB Live! event in Amsterdam, where they look forward to providing potential operator partners with demonstrable results.

casino games

F*Bastards says it now distributes content via 400+ operators worldwide

Published

58 minutes ago

July 7, 2026

Wladimir P.

f*bastards-says-it-now-distributes-content-via-400+-operators-worldwide

F*Bastards says its casino content is now available through more than 400 operators worldwide, marking a distribution milestone for the iGaming supplier as it continues to expand its portfolio and partner network.

In a company statement outlining its background, Co-Founder Ugnius Seskas said the team’s earlier attempt to build a game studio fell short due to positioning rather than production capability. “Looking back, we realised we weren’t missing talent. We were missing identity. We could build games, but we hadn’t built something people could remember. That lesson became the starting point for everything F*Bastards would later become.” says Co-Founder Ugnius Seskas.

The company said it intentionally built its brand around differentiation, including the decision to use the name F*Bastards despite the expectation it would split opinion among potential partners. The founders described early progress as incremental, driven by game releases, industry events, operator feedback and relationship-building, rather than a single breakout moment.

F*Bastards also pointed to a fundraising milestone in 2026, saying it secured its first seven-figure investment. The company positioned the round as validation of execution rather than an early-stage concept.

“From day one, the goal wasn’t to become the biggest supplier. It was to build something people would remember. We’ve come a long way, but in many ways, it still feels like we’re only getting started” says Co-Founder Ugnius Seskas.

The post F*Bastards says it now distributes content via 400+ operators worldwide appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

API integration

Belatra signs cooperation deal to distribute slots via VeliGames

Published

58 minutes ago

July 7, 2026

Wladimir P.

belatra-signs-cooperation-deal-to-distribute-slots-via-veligames

Belatra has signed a cooperation agreement with VeliGames to distribute its online slots to operators across Latin America, Africa and Asia. The deal was announced Tuesday 7th July 2026.

VeliGames is a game aggregation platform by VeliTech. The companies said the platform is designed for operators in Latin America, Africa and Asia, with architecture optimised for unstable internet connections and low-cost devices.

Under the expanded agreement, VeliGames will gain access to Belatra’s portfolio through a single API integration, giving operators access to Belatra’s slots via the aggregator.

Misha Voinich, Head of Business Development at Belatra said: “Our integration with VeliGames through a single API opens a direct route for our slots to reach operators in Latin America, Africa and Asia. Our mathematical architecture and character-based IP are focused on long-term player retention, and VeliGames’ technology ensures stable operation of content in these markets regardless of the quality of communication.”

Revaz Janelidze, Operations Lead at VeliGames, added: “Belatra’s award-winning portfolio and proven mechanics are just the kind of dependable content our operator partners are looking for across multiple regions. Bringing the games into our ecosystem through a single API makes it simple to deliver, even on lower spec devices and slower connections.”

The post Belatra signs cooperation deal to distribute slots via VeliGames appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

GCGRA

UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks

Published

58 minutes ago

July 7, 2026

Wladimir P.

uae-lottery-names-second-aed-30m-lucky-day-jackpot-winner-in-five-weeks

The UAE Lottery has confirmed its second AED 30 million Lucky Day Grand Prize winner in five weeks. The operator said Sunil Kumar Sadasivan, a 52-year-old Indian resident of Abu Dhabi, matched all seven winning numbers in the Wednesday, July 1 draw.

The company said the Wednesday Lucky Day draw has now produced two AED 30 million Grand Prize winners and one AED 5 million Second Prize winner “in a span of a few months.” Lucky Day draws run every Wednesday and Saturday at 9:30 PM.

Speaking about the win in a statement included by the operator, Sadasivan said: “When I first looked at it, I couldn’t believe it. Then I looked again and saw the full number. That’s when I realized I had won.”

The UAE Lottery said each draw offers an AED 30 million Grand Prize and an AED 5 million Second Prize, as well as three guaranteed AED 50,000 Lucky Chance prizes. Tickets cost AED 50, according to the operator.

The company said its games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and reiterated its commitment to responsible gaming.

The post UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.