Connect with us

Latest News

Lee Willows: ‘We should be humbled that addiction levels are coming down: do we really think that big state programmes, funded by a statutory levy and controlled by the NHS could do any better?’

Published

on

Reading Time: 3 minutes

 

Lee Willows, the long-standing lived-experience leader who came into the gambling space following an addiction that almost drove him to suicide, has warned that the UK risks losing its status as a world-class leader in Social Responsibility. Commenting after the Westminster Media Forum – Next steps for UK gambling regulation and Labour Party MP Carolyn Harris’s Westminster Hall debate on the statutory gambling levy, Willows said: “I firmly believe the UK is a global leader in Social Responsibility, but I worry that flame might be dimming as the funding debate becomes more about a desire to break-up the very eco-system that supported me and today supports many others. It is this Third Sector-led eco-system that to my mind, makes us world-class.”

Addressing the nature of the debate he questioned: “Why have we allowed it to come down to narrow choices between the NHS or the Third Sector to deliver a national programme of treatment – why can’t both co-exist? I have often said we need a choir of voices and organisations in this space. Why is it so difficult for start-up organisations – often led by individuals with Lived Experience – to access funding? Why is the funding debate consistently tarnished by some who feel there is a lack of independence as opposed to recognising the impact of that funding, which in my experience is completely independent. Finally, why are we not humbled that addiction levels are coming down and education and awareness is now at an all-time high, being led by superb charities in a considered, well-thought and evidenced manner?

“These divisions and the potential introduction of a statutory levy carry significant risks to my mind and in many ways undermines a lot of the good work that’s been undertaken. We have built an eco-system to deliver treatment, support and prevention that has impressive reach across the United Kingdom. This didn’t happen overnight, it took time, and a huge collective effort on behalf of many very decent people. A statutory levy risks being seen by operators as another tax and as a result dilute their level of involvement in reducing harms.

“Whilst there is much more to be achieved, we should be humbled by this progress. Do we really think that big state (NHS only) programmes, funded by a statutory levy can do any better? Will big state programmes enable agility and innovation? Will big state programmes deliver better value for money? Will big state programmes really provide the funding for very local services or take a risk on start-up organisations or ideas, particularly from those with Lived-Experience, often starting out as sole-traders? Will big state, one size fits all programmes, be able to deal with the complexities around gambling addictions?

“Several years ago, I led the work of a national reducing re-offending charity at the time when the Probation Services were being privatised. A slightly different scenario, but a similar outcome in that the PLC companies and the state won many of the contracts, forcing many charities to close. Wind the clock forward and re-offending rates today remain broadly where they were prior to privatisation. The tragedy is that re-offending rates were beginning to drop, prior to privatisation. Beneficiaries of services often would say that they had a personal connection with the staff member supporting them from charities, whereas they were more like a number when being supported by the larger companies. It has also been proven consistently that charity-run services almost always deliver better value for money.”

“It will not surprise you that I do not support a statutory levy. There is much comfort to take from the current eco-system and the many charities and non-profit organisations working hard in this space and it would be a big mistake to risk this. Additionally, I believe our prime commissioner of services in this space might want to ask themselves what they can do better to support start-up organisations and foster agility, spending their income in a timely manner, with a percentage aimed at small start-up organisations. I also believe they might consider their ballooning establishment chart, which for many seems excessive.”

Looking to the short/medium-term Lee Willows has identified an action plan in order to facilitate innovation, encourage agility and maintain the UK’s world-class status. He explained: “Firstly the new strategy to reduce gambling-harms should be fully costed (so we actually know how much funding we need as opposed to a blanket 1%); secondly some mandated guidance should be given to operators when making donations, based on percentages for treatment, prevention and research; finally larger businesses should in my opinion, be mandated to commit 50 percent of their LCCP RET donations to fund three-year funding commitments in order to ensure sustainability. Operators need certainty, so they can budget donations; charities and non-profit organisations need certainly so they can plan services”.

“The notion of a Gambling Commission held RET list is something I continue to support, but I would also question if it is appropriate that the Gambling Commission administer Regulatory Settlements. Perhaps having another body or organisation to oversee these would bring about some of the reflections I am proposing, particularly where prevention is concerned. This would enable the Commission to focus on its regulatory responsibilities.”

 

Powered by WPeMatico

Continue Reading
Advertisement

Betable

Betable powers trio of UK sportsbook launches

Published

on

betable-powers-trio-of-uk-sportsbook-launches

Betable has launched three UK sportsbooks on its platform under its UKGC licence, cementing its position as the go-to partner for brands looking to scale in the regulated UK market.

Among the launches are two new brands, Ivy Bet, a sportsbook sister brand of Ivy Casino, and new market entrant RightBet.

Meanwhile, established brand Bet442 switches to the Betable platform to enhance its sportsbook offering, providing players with improved performance, expanded market coverage and a seamless betting experience.

The multi-brand rollout marks a significant milestone for Betable as it continues to expand its role as a technology and regulatory infrastructure provider for operators targeting the UK’s highly competitive regulated market.

Charlie Noble, COO at Betable, said: “Launching multiple sportsbook brands on the Betable platform demonstrates the flexibility and scalability of our infrastructure. The UK remains one of the most competitive and tightly regulated betting markets in the world, and we’re proud to support brands like Bet442, Ivy Bet and RightBet as they establish and expand their presence.”

 

Mark Good, representing Ivy Bet, added: “The launch of Ivy Bet represents a natural progression following the success and rapid growth of Ivy Casino in the UK market. Extending the Ivy brand into sportsbook creates new opportunities for players who enjoy both casino and sports betting experiences, and Betable’s platform provides the regulated infrastructure required to support that ambition.”

The three launches reflect increasing demand from operators for flexible sportsbook technology capable of supporting both established brands and new market entrants in the UK.

All three brands will benefit from Betable’s regulated infrastructure, enabling them to operate within the UK’s highly regulated environment while focusing on player acquisition and brand growth.

To find out more, please visit: https://www.betable.com/

The post Betable powers trio of UK sportsbook launches appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

GTC 2026 Global Traffic Conference

PropellerAds to Showcase Global Advertising Innovations at GTC 2026 Global Traffic Conference

Published

on

propellerads-to-showcase-global-advertising-innovations-at-gtc-2026-global-traffic-conference

 

The annual global traffic industry event — GTC 2026 Global Traffic Conference — will take place from April 23 to 24, 2026. As a core exhibition covering gaming, apps, technology, and international brand expansion, GTC gathers top traffic platforms, advertisers, and industry experts, offering the latest international advertising strategies and practical insights.

Global advertising network and multi-source traffic platform, PropellerAds, will attend the conference with its core team to present diversified, data-driven global advertising solutions. Leveraging innovative advertising technology and smart optimization tools, PropellerAds delivers high-quality traffic and efficient campaign strategies for advertisers.

At booth B79, PropellerAds will engage directly with attendees, sharing the latest advertising strategies, overseas traffic trends, and hands-on experience. Visitors will gain practical insights into multi-format advertising integration, AI-driven optimization, and high-quality traffic acquisition, along with tailored recommendations for different business types.

The PropellerAds team attending the event includes Senior Business Development Manager, Jason van der Weijde, Sales Lead, Natalia Gudimova, Business Development Manager, Echo Lyn, and Account Strategist, Hebe. Team members will provide comprehensive advertising strategy analysis and share the latest best practices in international advertising campaigns.

Visitors at booth B79 will gain insights into global advertising trends, practical campaign strategies, and personalized solutions, helping businesses achieve more precise and effective promotion in international markets. PropellerAds’ presence provides an excellent opportunity for the industry to explore global advertising opportunities and obtain practical strategies for brand expansion and traffic optimization.

Founded in 2011, PropellerAds covers over 195 GEOs and reaches more than 1.5 billion users per month. The platform’s core advantages include multi-ad format support, AI-driven optimization, precise targeting and analytics, and localized services. Advertisers can utilize various ad formats, including Interactive Ads, Push Ads, In-Page Push, Pop-Up Ads, and Telegram Mini Ads, to achieve precise user targeting and high conversion rates.

To support clients in Asia, PropellerAds offers Chinese-language support and localized advertising strategies, enabling advertisers to efficiently execute campaigns in overseas markets. With smart tools and global high-quality traffic, PropellerAds has become a key partner for advertisers seeking international users and campaign optimization.

The post PropellerAds to Showcase Global Advertising Innovations at GTC 2026 Global Traffic Conference appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

alizanzas

Matices culturales: localización del servicio al cliente para América Latina

Published

on

matices-culturales:-localizacion-del-servicio-al-cliente-para-america-latina

Por Giuseppe Barbanera, Head of Commercial LATAM en Games Global

En una industria que se enorgullece de su alcance global, es fácil asumir que la escala por sí sola garantiza el éxito.

Pero en iGaming, “global” nunca debería significar uniforme. Los mercados a los que servimos no son intercambiables y en ningún lugar esto es más evidente que en América Latina.

Con demasiada frecuencia, las empresas intentan replicar modelos de atención al cliente europeos o estadounidenses en todas las regiones, asumiendo que la eficiencia y la estandarización se traducirán de forma universal.

En realidad, operar en múltiples regiones no significa necesariamente que el mismo modelo funcione en todas partes.

En la práctica, el éxito depende de qué tan bien se adapten las estrategias a cada mercado.

Una estrategia que funciona eficazmente en Europa o en Estados Unidos puede fracasar en América Latina si no tiene en cuenta los matices culturales y la forma en que las personas prefieren comunicarse y generar confianza.

La verdadera pregunta para nuestra industria no es si podemos operar globalmente, sino si estamos dispuestos a adaptarnos localmente. ¿Estamos preparados para abordar los mercados en sus propios términos?

Si bien el iGaming tiene un alcance internacional, cuando se trata de atención al cliente y gestión de cuentas, no existe una regla universal.

Cada región aporta su propia cultura empresarial y tiene sus propias expectativas.

Comprender esas diferencias es esencial para construir alianzas duraderas. Ignorar esto implica el riesgo de no aprovechar todo el potencial de los mercados de alto crecimiento.

América Latina lo ejemplifica con especial claridad.

La región está creciendo rápidamente y ofrece oportunidades significativas con dinámicas propias y un ritmo de desarrollo particular.

Diferentes regiones requieren diferentes enfoques, y el éxito depende de adoptar una estrategia mucho más práctica y adaptable que refleje las condiciones del mercado local.

Las relaciones y la confianza constituyen la base de los negocios, y los socios valoran el tiempo, la presencia y la consistencia.

La gestión de cuentas no se trata solo de apoyar las operaciones diarias; también implica guiar a los socios a través de cambios regulatorios mientras se adaptan soluciones que reflejen tanto las preferencias culturales como el comportamiento de los jugadores.

Los matices culturales, por lo tanto, desempeñan un papel clave en la construcción de alianzas sólidas. Hablar el mismo idioma y reconocer las costumbres locales ayuda a crear conexiones genuinas.

Estos pequeños pero importantes puntos de contacto transforman las conversaciones comerciales en relaciones personales, lo que a su vez genera confianza y facilita la colaboración, asegurando que las estrategias sean más relevantes y efectivas.

Después de todo, los negocios están hechos por personas, y si tuvieras que elegir un socio, ¿no preferirías a alguien que haya dedicado tiempo a comprender tu cultura y tus valores?

La flexibilidad y la empatía son igualmente importantes.

Aunque las prioridades pueden variar según el mercado, equilibrar la eficiencia con una comunicación y colaboración sólidas es clave en todas partes.

En América Latina, el diálogo y la construcción de relaciones desempeñan un papel especialmente relevante.

Los operadores y socios quieren saber que sus desafíos son comprendidos y que las soluciones ofrecidas reflejan sus necesidades comerciales y están adaptadas al mercado local.

Esto significa que la experiencia técnica no es suficiente.

El verdadero éxito proviene de la conciencia cultural y de la voluntad de adaptar modelos globales a las necesidades locales, en lugar de obligar a los mercados locales a adaptarse a modelos globales.

Tener presencia en el terreno también marca una diferencia tangible.

Los equipos y estudios locales ofrecen una visión directa de las tendencias cambiantes, las regulaciones y las preferencias de los jugadores.

Esta proximidad permite a las empresas responder rápidamente, ya sea lanzando contenido que conecte con audiencias globales, adaptando campañas a celebraciones locales o ayudando a los socios a navegar por requisitos de cumplimiento en evolución.

Combinar escala global con presencia local permite ofrecer un soporte que se percibe como relevante y confiable.

Lo que vemos en América Latina es que la atención al cliente nunca es un modelo único para todos.

Está moldeada por las personas tanto como por los productos.

Al escuchar las perspectivas locales, invertir en relaciones y adoptar los matices culturales, la atención al cliente se convierte en algo más que la resolución de problemas y pasa a ser un motor de crecimiento a largo plazo.

Esa es la diferencia entre ser simplemente otro proveedor y convertirse en un verdadero socio.

La región recompensa a quienes se toman el tiempo de escuchar, adaptarse y conectar, y a medida que América Latina continúa creciendo y madurando, la comprensión cultural seguirá siendo un factor determinante en las colaboraciones más exitosas.

The post Matices culturales: localización del servicio al cliente para América Latina appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania