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Bragg Gaming Group

Bragg Gaming Names Yaniv Sherman Chief Executive Officer

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Sherman brings Over 20 Years of Expertise and Accomplishments to Bragg, Including 15 Years as a Senior Executive for Leading Global Online Gaming Operator

Bragg Gaming Group, a global iGaming technology and content provider, announced that it will appoint Yaniv Sherman as the Company’s new Chief Executive Officer, effective July 1, 2022. Mr. Sherman brings to Bragg more than 20 years of experience in leading global teams across the gaming, software and online gaming sectors, including, most recently, 15 years as a senior executive at 888 Holdings plc (LSE: 888). The Company also announced that Mr. Sherman’s appointment marks the conclusion of the Board of Directors’ review of strategic alternatives, which was announced in November 2021.

Mr. Sherman joins Bragg Gaming Group from 888 Holdings plc, where he served as Senior Vice President and Head of U.S. from 2018 to 2021. In that role, he led the creation of a 15-year joint venture that allows 888 to use the Sports Illustrated brand in the U.S., signed partnerships with Caesars Entertainment and the Delaware Lottery, and developed their U.S. customer support and online marketing teams. In addition, Mr. Sherman headed Dragonfish, 888’s bingo-focused B2B arm, and facilitated its divestment in 2021. From 2017 to 2020, he served as Senior Vice President and Head of Commercial Development, during which he oversaw corporate development, gaming content and epayments partnerships, market research, competitive intelligence  and B2B.

Commenting on Mr. Sherman’s appointment, Bragg’s Chairman of the Board, Paul Godfrey, said: “We’re delighted to welcome Yaniv Sherman to Bragg Gaming Group as our new Chief Executive Officer. His extensive industry experience and strong record of success, including many years of senior management leadership and accomplishments for a leading global iGaming operator, makes him ideally suited to lead the Company’s ongoing execution of our successful growth initiatives. Yaniv’s strong record and his expertise in the global iGaming industry, most recently in the U.S. market, will drive value for Bragg as we leverage our recent acquisition of Spin Games, our growing internal game development capabilities, partnerships with leading third-party game studios, and iGaming platform capabilities to establish and quickly expand our presence across the rapidly growing and evolving U.S. online gaming landscape. Yaniv’s appointment brings to a close our strategic review process and signals our intention to leverage our deep array of assets to drive long-term organic growth and build value for our shareholders.”

Mr. Sherman added: “I am honored and excited to join Bragg’s strong and deep leadership team and help drive the Company’s ongoing growth. Bragg’s business momentum reflects consistent execution on its strategic growth initiatives, including its successful entry into new European regulated iGaming markets since the beginning of 2021. In addition, the recent additions of the Spin Games and Wild Streak Gaming studios represent an attractive opportunity for growth and continued expansion of Bragg’s offerings in the North American market, as they integrate their content, products and services with the core Bragg team and platform to offer a differentiated, best-in-class online gaming proposition to existing and future partners. I am very much looking forward to working with Bragg’s board, management and partners in pursuit of these exciting opportunities to deliver ongoing revenue and cash flow growth.”

Mr. Sherman holds both a BA in Business and Human Resources and an MBA from Ben Gurion University in Israel.

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Bragg Gaming Group

Bragg Gaming Group Partners with StarGames

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Bragg Gaming Group has strengthened its presence in the German iGaming market by partnering with StarGames to offer its popular, high-performing slots. Through this partnership, Gamomat games and other titles powered by Bragg are available on the StarGames website.

“At Bragg, we are proud that many of our most popular games have become part of the offering on StarGames – one of the best-known and licensed online arcades in Germany. This collaboration stands for trust, quality, and a shared passion: gaming experiences driven by responsibility and dedication, the Company said.

“Our Powered by Bragg program delivers Gamomat to StarGames, a leading German development studio based in Berlin, which has been creating games since 2008 that are played and appreciated around the world. More than 150 Gamomat titles are now available online, Powered by Bragg – across 35 countries and in 27 languages. From the very beginning, Gamomat has followed one guiding principle: ‘Passion for games and people.’ Gamomat games combine timeless design, strong themes, and modern game mechanics – and this combination finds its perfect home on StarGames.

“StarGames is among the leading brands in the regulated German online gaming market. Together, we offer players a legal, safe, and entertaining experience – featuring many of Gamomat’s most popular titles, including:

Ramses Book – an Egyptian classic with cult status.

Crystal Ball – magic, free spins, and excitement in multiple versions.

Sticky Diamonds – dazzling gems, free spins, and high winning potential.

La Dolce Vita – the sweet life on the reels, complete with Mediterranean flair.

“These and many other slots from Gamomat and other studios distributed by Bragg are firmly established in the StarGames portfolio and enjoy great popularity among German players. Our cooperation with StarGames is built on shared values: fairness, transparency, and responsibility. We share the vision of creating sustainable, high-quality online entertainment for German players. Through this partnership, we can make our portfolio accessible to a wide audience – in an environment that stands for quality and integrity.”

The post Bragg Gaming Group Partners with StarGames appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bragg Gaming Group

Bragg Gaming Group Extends a Turnkey Solution Deal with Senator Group

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Bragg Gaming Group has announced that it has extended a comprehensive Player Account Management (PAM) platform and turnkey solution agreement with Senator Group, an online casino market leader in Croatia.

Under the four-year extension, Bragg will continue to provide Senator Group with Bragg’s comprehensive offering, which includes the PAM platform, an extensive library of proprietary, exclusive and aggregated casino games, the award-winning Fuze Player Engagement tools and fully managed marketing and operational services.

Bragg solidifies its position as a leading supplier in Croatia through this strategic partnership with Senator Group. The collaboration highlights Bragg’s comprehensive role as a well-established partner for content delivery, distribution and premium engagement tools in the region. Following success in Croatia, this relationship is anticipated to extend into other emerging markets, further strengthening Senator Group’s market presence.

The Company’s PAM platform includes features designed for hyper-personalisation, which may assist operators in maintaining player engagement within the parameters Croatia’s proposed restrictions. By utilising AI-driven data, the platform allows for the delivery of specific content to existing player segments, facilitating retention strategies that remain compliant with local “moderate marketing” standards.

Matevž Mazij, Chief Executive Officer for Bragg Gaming Group, said: “Securing this PAM and full turnkey solution extension with Senator Group is a strategic milestone for Bragg, establishing a strong position as an iGaming supplier in Southeastern Europe. We are focusing our efforts on supporting premier partners in high-growth regulated markets, and Croatia represents a major European opportunity. This partnership is a testament to the power of our complete platform, content, and player engagement ecosystem, and we are confident in Senator Group’s ability to grow.”

Dimitar Deskoski, Chief Executive Officer of Senator Croatia, said: “Bragg has proven to be an invaluable partner, and the fact that we have decided to extend the agreement is an indication of success and underscores our vision and their platform’s proven ability to deliver market-leading results.”

The post Bragg Gaming Group Extends a Turnkey Solution Deal with Senator Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AdmiralBet

Bragg Gaming Partners with AdmiralBet

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Bragg Gaming Group Inc. has partnered with AdmiralBet to enhance online casino offerings in the German market. This collaboration will feature Bragg’s exclusive portfolio, including popular Gamomat titles like Ramses Book and Fancy Fruits – Double Rush.

“We believe that good partnerships are built on shared convictions. And that’s exactly what connects us with AdmiralBet: a strong commitment to quality, fairness, and a passion for games that bring people joy. Together, we create a space where timeless classics and fresh innovations both have their place,” Bragg Gaming Group said.

“Since its founding, Gamomat – a leading Powered by Bragg studio partner – has been developing games born from ideas and passion. Gamomat titles combine intuitive mechanics, thoughtful design, and themes that evoke real emotion – all proudly ‘Made in Germany’ – and this very spirit shines through in the Powered by Bragg selection at the AdmiralBet.

“Many of Gamomat’s most popular titles can be found at AdmiralBet Casino – from Ramses Book and Fancy Fruits – Double Rush to Sticky Diamonds, Books & Bulls, or Crystal Ball. Each of these slots tells its own little story and perfectly represents what defines the studio: clear structures, strong characters, and that special something that keeps a game fun over time.

“What we particularly value here is our shared commitment to responsibility and transparency. Players should have fun, but also be able to rely on fair processes and a safe environment. These values matter deeply to us – and they’re what make our partnership with AdmiralBet so meaningful.

“For us, this collaboration is more than just a distribution channel. It’s an expression of a shared vision that unites the best of all worlds: AdmiralBet’s technological expertise and Bragg’s exclusive online casino portfolio including Gamomat’s creative game development from the heart of Berlin.

“Together, we’re shaping a gaming experience that’s authentic, responsible, and entertaining – just as we imagine modern gaming in German online casinos should be.”

The post Bragg Gaming Partners with AdmiralBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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