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European Gaming Congress 2024

Canada

CasinoUSA.com Updates Its Criteria for Evaluating Online Casino Sites

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With the advancement of contemporary technology and the evolution of the internet, people have more online entertainment options than ever. Among the most popular options are online gambling sites. These have been around for over two decades but they have exploded in popularity in recent years, and there’s no reason to expect that trend will stop anytime soon.

All that is thanks to technological improvements that serve to make gambling more enjoyable, more accessible, and much safer. New players are often overwhelmed whenever they try online casinos as there are so many alternatives. Moreover, changing times mean that even online gaming veterans must keep up with the emerging trends redefining iGaming as we know it.

Keeping that in mind, CasinoUSA.com, a renowned online gambling review site and publication, has launched a new framework or strategy for analyzing crucial insights and criteria in the process of picking a dependable gambling platform. This is part of its quest to ensure that its recommendations are useful for both newbies and experienced gamblers.

What Will the Site Be Focusing On?

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In the online gambling industry, the quality of the platform, business strategy, advertising efforts, the game portfolio, variety, and user experience are crucial markers of a great online casino. CasinoUSA.com will still be very strict about how it critiques online gambling sites based on these factors. Almost every site tried to have these covered which means they are now pretty much an industry standard.

However, the site will not be stopping at those. The comprehensive platform will also provide extensive assessments of the finest US casinos, with an emphasis on sites that specialize in value-added features. These will include such things as bonuses, ongoing promotions as well as highly-desired loyalty programs.

At the same time, safety and security are still key to the online gambling experience. This applies to both the player funds and data. CasinoUSA.com is very keen on ensuring that readers get access to nothing short of the safest, fairest, and most trustworthy online gambling adventures. The best way of ensuring that is by recommending only the best sites and ensuring players have all the necessary details going in.

“With the growing number of online casinos, it is hard to keep up with all the promotions and incentives. However, one thing is for sure — you need to be aware of welcome bonuses. When looking for a new online casino, determining its safety and exploring the bonuses are the most important aspects you should consider.” 

Jayson Peter  – Chief Editor at CasinoUSA.com

Readers will not need to worry about looking into the qualities of a site by themselves. CasinoUSA.com will be taking them through the whole review process step-by-step till they are in a position to decide for or against any given site.

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Other Players’ Perspectives

Even though CasinoUSA.com certainly has accomplished casino veterans on its team, the site will be looking to extend the platform even further by allowing input from players. This will be key to ensuring that customers have relatable information from people who may have had similar experiences.

Some gamers are merely interested in obtaining a feel for the online casino before deciding whether to join. Every review will have a summary to appeal to such. This part should be brief, to the point, and provide a summary of the whole review. However, for those who are looking for more, the site will also cater to those needs.

It might be a bit difficult to tell the difference between a real and a phony review. Thankfully, the team has had enough experience to expertly sift through that information and identify a trustworthy online casino from user reviews.

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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BCLC

BCLC Partners with CFL as Official Sports Betting Partner in British Columbia

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The Canadian Football League (CFL) and British Columbia Lottery Corporation (BCLC) have partnered to make BCLC’s online sportsbook – PlayNow Sports – the official sports betting partner of the 111th Grey Cup. BCLC, the only legal gaming operator in the province, is the newest Authorized Gaming Operator to partner with the league. The partnership builds upon BCLC’s commitment to football in the province – as both a longstanding supporter of the BC Lions and as an enthusiastic proponent of bringing the Grey Cup to Vancouver.

“BCLC is immensely proud to have PlayNow Sports as the official sports betting partner for the 111th Grey Cup. As a social-purpose company, BCLC works every day to generate win-wins for the greater good and serve in the best interests of the communities we call home. We’re thrilled to help bring together BC Lions and CFL fans from across the country in the spirit of celebration and community at this year’s Grey Cup Festival,” said Dan Beebe, BCLC’s Chief Operations Officer.

In celebration of Canada’s largest single-day sporting event returning to B.C. for the first time since 2014, the CFL and BCLC are holding a special contest for fans in B.C., Saskatchewan and Manitoba. The Grand Prize consists of two tickets to the championship game, two Grey Cup Festival passes, travel, accommodation, $500 in PlayNow Sports free bets and more.

“Responsible sports wagering, and the entertainment it provides, is an important part of the future of CFL fandom. Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day,” said Tyler Keenan, the CFL’s Chief Revenue Officer.

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The CFL’s province-specific Authorized Gaming Operator program works with partners to authenticate and regulate the league’s sports betting landscape. In 2023, the league complemented its existing wagering policies and by-laws with an enhanced Match Manipulation Policy. It is highlighted by an annual education component for all full- and part-time CFL personnel, including players, regarding their individual roles and responsibilities in supporting the league’s high standards for integrity and responsible gaming practices. All CFL personnel are strictly prohibited from wagering on league activities.

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Canada

Goldrush Expands to Ontario with Delasport’s Turnkey Solution

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South Africa’s premium online gaming and entertainment provider, Goldrush Gaming, is expanding to Ontario, Canada, powered by Delasport’s full turnkey solution and managed services. The partnership is another key step in both Delasport’s steady positioning in the key Canadian jurisdiction and Goldrush’s streak of cross-vertical success in iGaming.

The award-winning supplier’s solution is designed to accommodate all Online Sportsbook and Casino needs, and Goldrush’s players in Ontario will soon enjoy the most innovative Casino and Sportsbook features in the industry. These features include player engagement tools such as SuperPot, missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, Booster Panel for mobile devices, and Hot & Cold Casino game categories, and much more.

“Partnering with established brands such as Goldrush in Ontario is an honor and confirms that we’re on the right track with a third partner in this market, in turn validating our global expansion strategy”, comments Delasport’s Global Sales Director Reece Calderbank“In the hands of partners like Goldrush, the quality and innovation our products provide to customers will enable Goldrush’s talented team to offer the best betting experience in the market to their players.”

Goldrush Online Director Dwain Powell shares this sentiment. “Goldrush’s legacy of premier gaming will offer Canadian players a diverse, rewarding entertainment experience. We are excited to extend our product and services to the Canadian market and believe that Delasport is the perfect partner to achieve our goals – all while bringing customers a unique and memorable gaming product’’.

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Goldrush Group Canada is a branch of the esteemed Goldrush Gaming Group, which was established in South Africa over 25 years ago.

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