Canada
BETCRIS PLANS MAJOR PRESENCE AT THE BRAZILIAN IGAMING SUMMIT 2022
The Brazilian iGaming Summit (BiS) 2022 is coming to São Paulo, Brazil, at the end of this month. With it comes the return of one of the most anticipated events for the Latin American gaming industry. As a dedicated member of the market, gaming operator Betcris will attend the important event.
All activities related to the BiS 2022 will take place in the Espaço Boulevard JK, International Plaza building, in São Paulo on June 28 and 29. In relation to the programming of the event, this year, a series of panels and conferences with very high-level guests will seek to improve and enhance the experience of the participants.
Betcris will have a booth at the event, as well. It will be manned by its Betcris Brazil team with the support of the corporate Betcris team. On behalf of Betcris Brazil will be Rodrigo Aguilar, CRM Manager, and Paula Carvalho, Betcris Brazil’s Content Manager. Participating from the corporate side will be Fernando Garita, Director of Business Development.
BiS 2022 adds something new, the LATAM Affiliates segment. This meeting will promote the exchange of experts in the area of affiliation. It will also include the presence of the main companies in the sector, speakers and digital media, as well as hundreds of affiliates to form a professional networking environment.
BiS 2022 will again bring together all the major players in the affiliate, sports betting and lottery segments. This event is already a reference point for international actors by hosting regulators, operators and authorities as well as ambassadors and representatives from global actors.
Many companies from all three industries are closely following the development of the regulation process, as Brazil is a leader in the gambling and sports betting industry. BiS 2022 will provide relevant and up-to-date content to help project the future market.
Betcris is proud of its connections to Brazil. It was already a sponsor of several sports teams in Latin America, as well as an official sponsor of the NFL and MLB for the area. It recently entered new strategic alliances with the country’s Ceará and Fortaleza soccer clubs. These two teams are the only ones from the Northeast region to play in the First Division of the Campeonato Brasileiro 2022.
In addition, Brazilian soccer phenom Ronaldinho has been a Betcris ambassador for several years. This past February, he was joined by fellow Brazilian athlete Natalia Guitler. The 35-year-old is a world champion in footvolley and teqball, among others. She has also participated in one-on-one competitions against soccer greats, including Ronaldinho.
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Canada
PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta
PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.
The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.
In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.
Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.
“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
Alberta customers can now enjoy:
• Same Game Parlays, player props, and live in-game betting.
• Seamless betting integration with theScore’s trusted sports news, scores, and data.
• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.
The post PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta appeared first on Americas iGaming & Sports Betting News.
Canada
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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