Eastern Europe
OnAir Entertainment to open state-of-the-art Romania studio
Studio will feature 30 roulette and blackjack tables designed especially for operators licensed in the thriving Romanian and Italian markets
OnAir Entertainment, the provider of thrilling live casino content, has been given the green light to begin construction on a brand-new studio located in the Romanian capital of Bucharest.
The studio will contain 30 tables for both blackjack and roulette, with each set against stunning backdrops that have been designed to capture the unique atmosphere of a buzzing land-based casino floor. It also boasts cutting edge cameras, microphones and streaming technology.
The studio will be run by 350 staff including studio managers, technicians and dealers trained to the standards expected in prestigious land-based casinos. Dealers will be fluent in Romanian or Italian, with games broadcast from the studio intended for operators licensed in these fast-growing markets.
OnAir expects to cut the ribbon on its Romania studio in Q4 with operators already showing significant interest in adding titles to their lobbies as soon as they are available. The opening of the Romania studio will be followed by two more in Q4 2022 and Q1 2023 respectively.
After launching its first blackjack table in November 2021, OnAir Entertainment has worked tirelessly to enhance its offering with the addition of roulette and speed roulette with auto roulette and 9 Pots of GoldTM StreamIconTM Edition coming soon.
The OnAir network is also certified in key regulated markets including the Isle of Man, the UK, Greece, Ontario, Latvia, Sweden and Malta. This is set to increase to nine markets in the coming weeks with launches in Denmark and the Netherlands.
Mathijs Beugelink, Head of Operations at On Air Entertainment, said: “OnAir has quickly emerged as a leading live casino provider and network, and opening a studio in Romania forms part of wider plans to continue to grow at pace.
“This really will be a state-of-the-art studio that will allow us to create and broadcast the most entertaining and engaging live dealer content right from the heart of Bucharest.
“We are also thrilled to be bringing jobs and employment to the country as we look to build out a team of 350 people to run the studio and deliver the unrivalled player experience that we have built our reputation on.”
Dejan Loncar, Head of Business Development at On Air Entertainment, added: “The Romanian and Italian markets are incredibly exciting for operators as both offer significant untapped potential.
“There is certainly an appetite among players to access live casino games and that is the driving force behind opening this studio in Romania with game hosts that are native to the country and to Italy in order to provide truly localised content for both markets.”
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Eastern Europe
Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform
Reading Time: 2 minutes
Soft2Bet has launched Swiper, Romania’s first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe.
The product embraces a rising trend that brings together the best of casino entertainment and mobile gaming dynamics — fast, engaging, and tailored to today’s digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which enhances interactivity and keeps the experience dynamic and immersive.
With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customize their gaming universe, while the design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behavior.
Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalised interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and LTV.
The launch in the Romanian market builds upon Soft2Bet’s recent success with Don.Ro, a brand that was recently recognised as the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Leveraging the same powerful technology stack that propelled Don.Ro to prominence, Soft2Bet again demonstrates how its platform excellence consistently translates into compelling new market entries.
“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” highlighted Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”
Swiper introduces several key features to local players :
- One-handed swipe navigation for rapid game discovery
- Over 3000 Games, 50 Roulette tables, 120 Blackjack tables, table games, and live casino offerings
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
- Localised promotions tied directly to Romanian events and holidays
- The design is adapted to local player preferences and cultural context
Zuckerberg further commented, “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”
Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper, powered by Soft2Bet’s expertise across 19 licences and 11 jurisdictions, guarantees a regulated, safe, and responsible gaming environment that meets stringent international standards. This strong regulatory foundation not only builds credibility for Swiper but also reflects Soft2Bet’s commitment to redefining modern gaming through scalable, innovative, data-driven solutions that enhance player retention across regulated markets, as evidenced by the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet and others.
Launch video:
The post Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform appeared first on European Gaming Industry News.
888 Romania
Digitain Secures Strategic Partnership with 888 Romania
Reading Time: 2 minutes
Through this partnership, Digitain will deliver scalable sportsbook technology to enhance 888 Romania’s offerings.
Digitain, a leading sportsbook and iGaming solutions provider, is proud to announce a new partnership with 888 Romania, a key brand within the globally recognized Evoke PLC.
This partnership will see Digitain power 888 Romania with its award-winning Sportsbook, further elevating the betting experience for its players. The flexible, customizable platform allows for a tailored experience across channels and languages, underscoring Digitain’s commitment to delivering innovative and engaging sportsbook solutions to the Romanian market.
Vardges Vardanyan, Founder of Digitain, commented: “We are proud to partner with 888 Romania and provide them with our industry-leading Sportsbook. This collaboration reflects Digitain’s ongoing commitment to delivering innovative, flexible, and fully customizable sportsbook technology for leading operators across regulated markets.
By combining our expertise with 888 Romania’s strong market presence, we are confident this partnership will elevate the betting experience, offer unparalleled value to players, and set a new standard for sportsbook solutions in the region.”
Dragos Buriu, Founder and Director of NGS, commented: “Partnering with Digitain is a strategic step in enhancing our sports offering for Romanian players on 888.ro. Digitain’s bespoke technology, flexibility, and deep market expertise will allow us to deliver an even stronger and more localized sports betting experience. This partnership ensures that our platform remains competitive, innovative, and aligned with player expectations. We look forward to a successful collaboration that benefits both our companies.”
This agreement marks another milestone in Digitain’s growth strategy, strengthening its footprint in regulated European markets and advancing its reputation as a trusted technology partner for leading global operators. By delivering scalable and adaptable sportsbook solutions, Digitain continues to empower operators like 888 Romania to offer enhanced betting experiences, respond quickly to market trends, and remain at the forefront of innovation in the iGaming industry.
The post Digitain Secures Strategic Partnership with 888 Romania appeared first on European Gaming Industry News.
Compliance Updates
Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators
The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.
“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.
It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.
PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.
The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.
“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.
The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.
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