Eastern Europe
Playson strikes content integration deal with Magic Jackpot
Casino software developer Playson has secured its latest deal in Romania, partnering with the online brand Magic Jackpot.
The agreement will see Playson integrate its popular games with Magic Jackpot’s online offering, including hit titles Eagle Power: Hold and Win, Solar Queen Megaways™ and Burning Wins x2.
Magic Jackpot is an established brand in Romania, hosting gaming machines across SuperBet’s retail outlets and successfully launched its online platform last year. Currently offering more than 900 games, the online casino is set to gain one of the best slots portfolios available.
This new partnership with Magic Jackpot sees Playson expand in a region it entered three years ago, when the company was granted a licence by Romanian regulator, ONJN. It also highlights Playson’s popularity as a supplier, with brands across Europe eager to obtain Playson’s premium games offering.
Blanka Homor, Sales Director at Playson said: “We’re excited to reveal our latest collaboration in Romania, ensuring we expand our presence in a market that has steadily grown since its regulated online launch in 2015.
“We look forward to working with Magic Jackpot and supplying our games to deliver even greater engagement for its online platform.”
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Eastern Europe
Soft2Bet launches Zinx iGaming and sportsbook brand in Romania
Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.
Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.
The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.
Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”
Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.
The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Ukraine Launches Online Portal for Gambling Licence Applications
Businesses can now obtain licenses for organising and conducting gambling activities online through the Diia portal, without paper documents or in-person interaction with the state, according to a statement by PlayCity, the state agency regulating Ukraine’s gambling and lottery market.
According to the release, applications can be generated in the Diia electronic cabinet and signed using a qualified electronic signature (QES). Some data will be automatically retrieved from state registries, including information about the company, its owners and beneficiaries.
PlayCity will review submitted applications, and applicants will receive decisions on license issuance or refusal online via Diia.
Companies will be able to apply for licenses covering casino operations, bookmaking, slot machine halls, online poker, as well as B2B services in the gambling sector.
Acting Minister of Digital Transformation Oleksandr Borniakov said on Telegram that the ministry, together with PlayCity, has also prepared amendments to sector-specific legislation aimed at strengthening entry checks for companies in terms of reputation, integrity, ownership structure and absence of ties to the aggressor state.
“Our goal is to create a transparent and controlled market in which digital tools ensure both convenience for businesses and trust in the state,” Borniakov said.
The post Ukraine Launches Online Portal for Gambling Licence Applications appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Best Slot Developer
Amusnet Named Best Slot Developer at GamingTECH Awards 2026
Amusnet has been awarded the title of Best Slot Developer at the GamingTECH Awards 2026, marking a notable acknowledgment of the company’s innovative and technical prowess. Unveiled on March 25th in Prague at the 10th-anniversary edition of the Prague Gaming & TECH Summit, this recognition emphasizes the influence of the company’s varied, high-achieving slot collection throughout Central and Eastern European markets.
This accolade highlights the organization’s capacity to provide a diverse array of titles that satisfy the changing needs of both operators and players. By prioritizing technical dependability, dynamic animations, and captivating features, Amusnet has positioned itself as a key partner in the area.
“We are truly honoured to receive the Best Slot Developer award,” commented Julia Peeva-Sertov, CEO & Director at Amusnet Gaming, Malta. “This recognition reflects the dedication of our entire team and our commitment to delivering exceptional gaming experiences for players. Empowering our partners continues to inspire us to push boundaries and set new benchmarks in the industry.”
The Prague Gaming & TECH Summit united industry leaders and top executives to explore the connection between gaming, AI, and fintech. During the event, representatives from Amusnet Gaming participated in strategic networking and high-level discussions within the industry, enhancing connections with partners in the CEE area. Winning this title at a milestone anniversary occasion reinforces the company’s position as an innovative leader in the digital entertainment industry.
The post Amusnet Named Best Slot Developer at GamingTECH Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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