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Betegy appoints Eugenie Golovina as CMO

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Betegy, the leading sports data and content specialist, has announced the appointment of marketing veteran Eugenie Golovina as Chief Marketing Officer.

As newly appointed CMO of Betegy, Golovina will focus on spearheading the company’s continued outstanding growth across the US and Europe as a truly unique technology supplier for fan engagement.

Betegy’s latest hire reflects the company’s continued commercial success, with Betegy’s leading marketing solutions already deployed in the US with ShotTracker, World Series of Poker, PokerGo and EsportsTV.

With an extensive marketing career spanning more than a decade across multiple verticals, Eugenie has worked with global companies including Jaguar Land Rover, Turkish Airlines, and Phillip Morris International, bringing a wealth of experience to her position.

Previously Golovina served as JKR Investment Group’s Director of Global Comms, an investment fund geared towards the IT, EdTech, logistics, and tech entertainment industries. As part of her role at JKR she also oversaw the positioning of the fund’s portfolio companies and will continue her partnership with the company as a consultant.

In her new role, Betegy plans to continue to scale its product further across the globe, with a particular focus on continued expansion through broadcast, casino and fantasy sports in the US – where Betegy already powers content and engagement for Yahoo Sports and ESPN.

Commenting on her appointment, Alex Kornilov, CEO at Betegy said: “We are always looking to add innovative, ambitious people to the Betegy team and Eugenie ticks all the boxes for us. We’ve collaborated closely in the past and we’re delighted to welcome her to the company.

“It is a period of significant upscale for us, and we will always have space for hard-working, forward-thinking employees. We look forward to a number of exciting announcements in the near future and continuing our upwards trajectory.”

Eugenie Golovina, CMO at Betegy added: “I’ve been working alongside Betegy as a consultant on the side of JKR Investment Group for over a year now and I’m very much impressed by the team and the product itself. I am also inspired to see JKR promoting their employees to the new exciting positions within their portfolio.

“As a true disruptor in the industry, Betegy is an incredibly ambitious brand, and I feel privileged to be a part of the continuing growth of the company.

“There are many exciting milestones hit together in the months coming and lots to look forward to in the roadmap.”

Already proven as the industry’s most advanced AI-powered marketing technology platform, Betegy has established itself as a true industry innovator, enabling operators and broadcasters to create national and international live banner campaigns with as little as one click.

Having first made a name for itself in sports betting with the likes of Parimatch, Tipico and Sportsbet.io, as well as winning the 2021 EGR B2B Award for Innovation, the company now has ambitious plans for further expanding across the US, with plans to be announced in the near future.

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Bet Rite

Spintec Expands into Canada with Bet Rite

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Spintec is expanding its footprint in North America by partnering with Bet Rite in the Canadian gambling sector. As a prominent developer of electronic table games, Spintec invested significant effort into locating a partner who comprehends the distinctiveness of the Canadian casino industry. Bet Rite is taking on the position of Spintec’s distributor in Canada, leveraging its established reputation and substantial industry knowledge. This collaboration combines global innovation with local expertise in a partnership that is helping Spintec advance its expansion objectives in North America.

Bet Rite’s establishment is rooted in years of industry expertise. The firm focuses on providing top-notch gaming solutions designed specifically for Canadian operators. They aim to provide a sole vendor connection that grants access to numerous top-tier product lines, establishing them as a reliable partner nationwide.

For Spintec, collaborating with a company that prioritizes service, product excellence, and enduring relationships is vital, and Bet Rite is dedicated to prioritizing customer needs. With a solid sales network and a reputation for dependability, their market stance is highly strong.

Through this collaboration, Spintec is guaranteeing that their creative products receive backing from an attentive, community-focused service. The initial product line to be launched in the Canadian market will be Spintec’s premier Charisma line. Charisma’s design, flexibility, innovation, and wide range of product customizations will undoubtedly make it a top seller in Canada as well.

Billy Maclellan, Bet Rite President, says: “Our company has grown by offering best-in-class suppliers the local support that they need. Spintec fits the mold perfectly and together we are well placed to make this partnership a glowing success”

Goran Sovilj, Spintec’s Chief Commercial Officer, agrees: “Bet Rite’s deep understanding of the Canadian market makes this alliance very promising. We are always excited to introduce innovative and exciting products to new markets, especially when our distributors are as experienced and knowledgeable as Bet Rite.”

The post Spintec Expands into Canada with Bet Rite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Ex-Paysafe VP Justin Fraser takes chief revenue officer role at Yaspa to drive global growth

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Yaspa, the renowned fintech focusing on instant payments and identity solutions, today reveals the appointment of Justin Fraser as its Chief Revenue Officer.

Fraser becomes part of Yaspa’s executive team during a crucial period of global growth. He has more than 20 years of commercial leadership experience in the payments ecosystem, having occupied senior leadership positions at notable industry companies like Cybersource, Visa, and Paysafe.

Having a career centered on maneuvering through intricate payment environments, he offers knowledge in rapidly expanding, regulated sectors such as iGaming, cryptocurrency, and financial technology.

As the new CRO, Fraser will manage Yaspa’s worldwide commercial strategy, concentrating on expanding the company’s Intelligent Payment platform, which integrates open banking with AI-powered customer insights, throughout the UK, Europe, and North America.

Yaspa CEO James Neville said: “We are thrilled to welcome Justin to the team during this period of rapid acceleration. His deep expertise in navigating complex regulatory environments and his proven track record in scaling payment solutions are invaluable assets as we expand our footprint in the US and beyond. Justin’s appointment further strengthens our leadership as we continue to help businesses lower costs, grow revenues, and enhance financial compliance through open banking.”

Justin Fraser said: “Yaspa is at the forefront of the shift toward real-time payments. The company’s unique blend of open banking and AI-verified insights solves genuine friction for merchants, particularly in industries like iGaming. I am excited to join such an innovative team and look forward to driving the next phase of our commercial growth globally.”

Fraser will collaborate closely with the recently strengthened US team, which includes the newly appointed US Sales Lead, Peter Kula, and US Senior Solutions Manager, Jackson Esoda.

This statement comes after a year of significant growth for Yaspa, highlighted by increasing its workforce from 15 to 75 employees and successfully securing a $12 million investment round spearheaded by Discerning Capital. In this timeframe, the firm broadened its international presence with new ventures in Atlanta and Leeds, while winning esteemed honors such as the 2025 Payments Award for Real-Time Payments Innovation and a spot on the CB Insights Top 100 Fintech list.

The post Ex-Paysafe VP Justin Fraser takes chief revenue officer role at Yaspa to drive global growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games

ELA Games Unveils Tea Party of Fortune — A Magical Multiplier Experience

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The newest release from the studio offers a multi-faceted Hold & Win experience wrapped in a charming fairytale theme.

ELA Games has officially launched its newest slot, Tea Party of Fortune. Now accessible throughout the studio’s complete partner network, this story-driven title welcomes players into a Secret Garden where engaging mechanics blend with a beloved fairytale theme.

The studio is building a name for itself by creating games centered around a cohesive narrative, and Tea Party of Fortune aligns with that goal. Brought to existence by a delightfully quirky ensemble, featuring the Mad Hatter and the Red Queen, the game creates a richly layered ambiance resonating with the sounds of chiming china and intrigued laughter.

The game exemplifies ELA Games’ skill in merging high-quality art with clever game design. The core game is notable for its progression system, the Overflowing Teacup, which enables players to see the path to the bonus round with every spin.

The visual appeal embodies the enchantment of a traditional storybook, while the gameplay provides action rich in features. The title focuses on an engaging Hold & Win Bonus Game, crafted to provide greater complexity than typical games in this favored genre.

During this round, uniquely colored tea-coins activate the cup’s enchantment, enabling several features to trigger in one spin:

● Grid Expansion: The Curious Growth coin expands the reel set from 5×3 to 5×5.
● Win Boosting: Mad Multipliers increase the value of existing prizes.
● Bonus Round Extension: The Extra Respin coin prolongs the bonus round.

Game Stats:
● Reels: 5×3 (Expands to 5×5)
● Paylines: 10
● RTP: 93.75% / 95.73%
● Volatility: Mid (3/5)
● Max Win: x5,000 (€250,000)
● Buy Bonus: Yes

The post ELA Games Unveils Tea Party of Fortune — A Magical Multiplier Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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