bet365, a leading global online sportsbook and casino, has officially launched bet365 Fantasy Sports, a free-to-play mobile game that blends real-world sports with the excitement of fantasy competition and collectible card gameplay. Developed through an expanding partnership with LOW6, the award-winning global creator of sports betting and gamification platforms, bet365 Fantasy Sports is now available for users 18+ across the US and Canada (excluding Washington state).

Designed for both casual fans and serious players, bet365 Fantasy Sports combines fast-paced gameplay, collectible player packs, and competitive energy to deliver an accessible mobile gaming experience that reflects bet365’s “Winning is Everything” mindset. Each day, users have the opportunity to open in-app athlete card packs to collect over time, as well as the ability to earn and spend coins, build strategic lineups, train athletes, and climb division-based leaderboards through a user-first platform powered by real-life player statistics and competitive gameplay.

As a global leader in sports betting and one of the most popular sportsbooks internationally, bet365 is excited to launch bet365 Fantasy Sports ahead of the 2026 FIFA World Cup – one of the most anticipated, competitive, and beloved sporting events worldwide. Soccer remains the #1 most bet-on sport globally and a fundamental part of bet365’s fanbase, making the tournament the perfect moment to introduce an interactive experience for all fans. The app taps into the intensity and winning energy of bet365’s customers by infusing the viral excitement of collectible pack openings with real-world player performance, creating an innovative World Cup experience that rewards strategic gameplay while remaining fun, immersive, and accessible for all users.

“We’re thrilled to introduce the launch of the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase. Fantasy creates a fresh way for users to engage with the sports they love. By combining real player data with the excitement of collectible pack openings, we’ve created an experience that feels authentic, engaging, and unique while allowing bet365 to connect with our fans during one of the biggest moments in global sports,” said Trip Stoddard, Head of Business Development at bet365.

As users progress through divisions, they can strengthen their rosters through the app’s one-of-a-kind training feature, which allows users to spend in-game coins to improve player statistics and enhance their lineup’s performance. The fan-favorite feature adds another layer of strategy and competition, encouraging users to refine their teams and rise through the ranks alongside real-time sports seasons. With rewards for top performances, a refer-a-friend feature, and a subscription offer to win additional coins, bet365 Fantasy Sports delivers an interactive and engaging fantasy experience for players of all skill levels.

Josh Turk, Chief Strategy Officer at LOW6, said: “bet365 has built one of the world’s most trusted sports betting platforms by consistently delivering exceptional experiences for sports fans. With bet365 Fantasy Sports, we’re excited to help extend fan engagement beyond their core business and into a new category of interactive mobile gaming entertainment. Together, we’ve built a PvP mobile gaming experience that extends the excitement of the world’s biggest football tournament beyond matchday, creating new opportunities for fans to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup.”

bet365 Fantasy Sports has redefined the fantasy experience by blending real player statistics, strategic team-building, and interactive gameplay into one cohesive and entertaining platform. With mini-games for the off-season, an intuitive interface, and immersive competitions year-round, bet365 Fantasy Sports is an ad-free mobile experience for the fans who know that Winning is Everything.

In addition to the official Fantasy launch, bet365 sportsbook will feature its signature Early Payout Offer (EPO) throughout the World Cup, where customers win early when their selected team goes up by two goals. Alongside the Open Account Offer (OAO), “bet $10 get $365 in bonus bets,” bet365 has Sub On Play On, where if your selected player is substituted, your bet will roll over to their replacement, with no change in odds.

Fantasy Sports Entertainment & Productions, a company formed by fantasy football enthusiasts for fantasy football players, announced the launch of “Draft Nation”, a new annual event celebrating National Fantasy Football Draft Day that brings together thousands of fantasy football fans for a multi-day celebration of fantasy football, its culture and the community that has helped make it one of America’s most popular participatory activities. The inaugural event will take place Aug. 20–22 at Circa Resort & Casino in Las Vegas, where thousands of fantasy football players across the country conduct their league drafts and play in contests to win cash prizes.

With more than 60 million fantasy football players conducting over 200 million drafts at the start of every football season, National Fantasy Football Draft Day formalizes what has long been an unofficial holiday for millions of fantasy football players. America’s most popular non-contact sport, fantasy football has transformed how fans engage with football, blending competition, data, and social connection. National Fantasy Football Draft Day aligns that experience into a single shared moment, bringing leagues and individual fantasy players from across the country together to draft simultaneously.

“Fantasy football has grown more than 10% every year since the mid-2000s and now more people play fantasy football than golf in America. The time is now to celebrate the community that built it. National Fantasy Football Draft Day gives entire leagues a reason to make a trip out for their annual draft while also welcoming all fans who want to be part the celebration of the fantasy football culture. Whether you’re arriving with your entire league or making the trip on your own, we want everyone to be part of one shared celebration of fantasy football,” said Rick Wolf, Fantasy Sports Hall of Famer and co-founder of Draft Nation.

Circa Resort & Casino will serve as the official host of National Fantasy Football Draft Day, providing a centralized destination for leagues and individual players traveling to Las Vegas to participate in the celebration. In addition to live drafts, the weekend will feature celebrity appearances, industry personalities, fan competitions, award ceremonies, league meetups, and special events designed to celebrate the traditions, rivalries, and stories that have become synonymous with fantasy football culture.

“We’ve loved seeing the growth of fantasy football in recent years around Las Vegas and especially at Circa Resort & Casino. We’re excited to bring Draft Nation weekend to Circa to take fantasy football to the next level,” said Derek Stevens, CEO of Circa Resort & Casino.

National Fantasy Football Draft Day also reflects the evolution of fantasy football from a niche hobby in the 1960s into a modern entertainment ecosystem driven by advanced analytics, digital platforms and year-round fan engagement. The celebration will recognize the top achievers from the weekend events, the innovation continuing to redefine strategy and gameplay, and the traditions that define its culture, from draft-day rituals to last-place punishments.

“Collectively, our four founders have more than 100 years of fantasy football experience. We know what makes a draft weekend feel like the draft weekend: the trash talk. It’s the story everyone retells. It’s who comes prepared and who just wings it. It’s the rivalry that’s been running for ten seasons. Right now, those moments stay locked inside your league. We’re building a place where those moments are shared and where fantasy football players truly belong,” said Edward Bunnell, co-founder of Draft Nation.

Draft Nation will announce additional details in the coming weeks, including participating celebrities, professional athletes, fantasy football personalities, and strategic brand partners. These announcements will further highlight the magnitude of National Fantasy Football Draft Day and reinforce its position as a premier moment across sports, entertainment, and culture.