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Sportradar Reports Strong Growth In First Quarter 2022

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Overall revenue increased 31%; U.S. revenue increased 124% year over year
Company reiterated annual outlook for fiscal 2022 projecting strong annual revenue growth of 18% to 25%

Sportradar Group AG, the leading global technology company enabling next generation engagement in sports, and the number one provider of business-to-business solutions to the global sports betting industry, today announced financial results for its first quarter ended March 31, 2022.

First Quarter 2022 Highlights

  • Revenue in the first quarter of 2022 increased 31% to €167.9 million ($186.4 million)1 compared with the first quarter of 2021, driven by strong growth across all business segments. In particular, the U.S. segment revenue grew by 124% to €25.7 million ($28.5 million) compared with the first quarter of 2021.
  • Adjusted EBITDA2 in the first quarter of 2022 decreased 5% to €26.7 million ($29.6 million)1 compared with the first quarter of 2021 primarily due to higher costs associated with being a public company as well as reversal of certain temporary COVID-19 related cost savings versus the first quarter of 2021.
  • Adjusted EBITDA margin2 was 16% in the first quarter of 2022, compared with 22% over the prior year period.
  • Adjusted Free Cash Flow2 in the first quarter of 2022 increased by 100% to €12.9 million, compared with the prior year period. The resulting free cash flow conversion2 was 48% in the quarter.
  • Strong Net Retention Rate2, based on the last twelve months, increased to 121% at the end of the first quarter of 2022 compared with 107% the same period in 2021 highlighting the continued success of the Company’s cross-sell and upsell strategy across its global customer base.
  • Cash and cash equivalents totaled €715.5 million as of March 31, 2022. Total liquidity available for use at March 31, 2022, including undrawn credit facilities was €825.5 million.
  • The Company reiterated its previously provided annual outlook for full-year 2022 for revenue and Adjusted EBITDA2. Please see the “Annual Financial Outlook” section of this press release for further details.
Key Financial Measures Q1 Q1 Change
In millions, in Euros 2022 2021 %
Revenue 167.9 128.5 31%
Adjusted EBITDA2 26.7 28.2 (5%)
Adjusted EBITDA margin2 16% 22%
Adjusted Free Cash Flow2 12.9 6.5 100%
Free Cash Flow Conversion2 48% 23%

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1
For the convenience of the reader, we have translated Euros amounts in the tables below at the noon buying rate of the Federal Reserve Bank of New York on March 31, 2022, which was €1.00 to $1.11.
2 Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.

Carsten Koerl, Chief Executive Officer of Sportradar said: “Our fiscal 2022 is off to a fast start, with core, high-margin betting products driving growth around the world. Our U.S. business continues its tremendous growth story as more states legalize and sports betting becomes live, mainstream entertainment. As the market leader, our technology and data-driven insights continue to transform the converging media, entertainment and sports industries and fuel our consistent and long-term profitable growth story.”

Segment Information

RoW Betting

  • Segment revenue in the first quarter of 2022 increased by 25% to €86.7 million compared with the first quarter of 2021. This growth was driven primarily by increased sales of our higher value-add offerings including Managed Betting Services (MBS) which increased 51% to €26.4 million and Live Data/ Odds Services, which increased 16% to €46.8 million. MBS growth is attributable to increased turnover3 and Live Data/ Odds Services grew as a result of upselling content to existing customers. MBS includes Managed Trading Services (MTS) and Managed Platform Services (MPS). Additionally, increased content sales from the Synergy acquisition contributed to the growth.
  • Segment Adjusted EBITDA2 in the first quarter of 2022 increased by 13% to €44.6 million compared with the first quarter of 2021. Segment Adjusted EBITDA margin2 decreased to 51% from 57% in the first quarter of 2021 driven by temporary savings in sport rights and scouting costs in the prior year related to the COVID-19 pandemic as well as acquisition of new sport rights.

RoW Audiovisual (AV)

  • Segment revenue increased in the first quarter of 2022 by 17% to €45.9 million compared with the first quarter of 2021.  This growth was primarily a result of increased content from Tennis Australia and the National Hockey League (NHL) as well as upselling content from the Synergy acquisition.
  • Segment Adjusted EBITDA2 in the first quarter of 2022 was flat at €8.9 million compared with the first quarter of 2021. Segment Adjusted EBITDA margin2 decreased to 19% from 23% compared with the first quarter of 2021 primarily due to higher sports rights costs driven by the easing of the COVID-19 pandemic versus prior year, and acquisition of new sports rights.

United States

  • Segment revenue in the first quarter of 2022 increased by 124% to €25.7 million compared with the first quarter of 2021. This growth was driven by increased sales of U.S. Betting services primarily as a result of new states legalizing betting. We also experienced growth from increased sales to media companies and a positive impact from the acquisition of Synergy Sports.
  • Segment Adjusted EBITDA2 in the first quarter of 2022 was (€6.4) million compared with the first quarter of 2021 of (€3.6) million, primarily due to increased investment in the Company’s league and team solutions focused business. Segment Adjusted EBITDA margin2 improved to (25%) from (32%) compared with the first quarter of 2021 reflecting an improvement in the U.S. segment operating leverage.

____________
2
Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.
3 Turnover is the total amount of stakes placed and accepted in betting.

Costs and Expenses

  • Personnel expenses in the first quarter of 2022 increased by €13.7 million to €52.3 million compared with the first quarter of 2021 primarily resulting from additional hires in the Company’s product and technology organizations across high and low-cost locations. Employee headcount increased by 620 to 3,075 full time employees at the end of the first quarter of 2022 compared with the first quarter of 2021.
  • Other Operating expenses in the first quarter of 2022 increased by €5.0 million to €19.5 million compared with the first quarter of 2021 mainly driven by higher costs associated with being a public company, and the reversal of temporary COVID-19 related cost savings versus the prior year.
  • Total Sport rights costs in the first quarter of 2022 increased by €13.1 million to €54.0 million compared with the first quarter of 2021, primarily resulting from new rights for 2022 for ICC, UEFA, ATP and a normalized schedule in sports such as NBA, NHL and MLB, as COVID-19 pandemic restrictions eased.

Recent Business Highlights

  • In April 2022, Sportradar acquired Vaix, a pioneer in developing AI solutions for the iGaming Industry. Vaix’s innovative AI technology allows betting and gaming operators to gain a personalized view of their customers, which provides a more targeted, player-friendly experience. Sportradar has partnered with Vaix previously and incorporated its technology into its Managed Trading Services (MTS) offering. Sportradar’s MTS solution is a sophisticated trading, risk, live odds and liability management offering that helps betting operators boost margins and profits, while increasing efficiency and managing risk.
  • Sportradar was awarded a supplier registration for online/mobile wagering in Ontario. With this registration for online/mobile wagering from the Alcohol and Gaming Commission of Ontario, Sportradar now holds over 36 licenses in North America across states, territories, tribes, and Canada. Additionally, Sportradar Integrity Services and the Canadian Hockey League announced a multi-year education and bet monitoring services agreement. This new relationship increases Sportradar Integrity Services’ portfolio of ice hockey partners to nine different leagues and federations around the world and strengthens its leadership position across North American sports leagues.
  • The Company continued to strengthen its U.S. leadership by appointing former Fiserv executive Michael Gandolfo as Group Head, Regional Sales. Gandolfo led Fiserv’s Large Financial Institution Sales and Service Team, responsible for over 300 top financial institutional clients.
  • Norwegian state gaming operator, Norsk Tipping, will deploy Sportradar’s internet-based Self-Service Betting Terminal (iSSBT) into 245 retail outlets across Norway to support the gaming operator’s growth. iSSBT is deployed in over 500 retail outlets, enabling Norsk Tipping to establish a mobile-first and online digital strategy, along with a retail presence.
  • Sportradar continued to advance its mission to detect, investigate and prevent betting-related match-fixing, doping and other threats to the integrity of sport by announcing a multi-year integrity partnership with NASCAR, an expansion of a previous agreement to provide bet monitoring and reporting with its Universal Fraud Detection System (UFDS), launching a Sportradar Integrity Exchange, a network that enables bookmakers to report suspicious betting activity and extended its work with the Austrian Federal Criminal Police on anti-doping.
  • The Company also announced that it will act as an advisor to Bowl Season on the sports betting space in a responsible manner, with a focus on educating the organization’s membership on the rapidly evolving world of sports betting, as well as the opportunity to expand the scope to include Sportradar’s Integrity Services.

Annual Financial Outlook

Sportradar is reiterating its outlook for fiscal 2022 provided on March 30, 2022 as follows:

  • Revenue is expected to be in the range of €665.0 million to €700.0 million ($738.2 million to $777.0 million)1, representing growth of 18% to 25% over fiscal 2021.
  • Adjusted EBITDA2 is expected to be in the range of €123.0 million to €133.0 million ($136.5 million to $147.6 million)1, representing growth of 21% to 30% over fiscal 2021.
  • Adjusted EBITDA margin2 is expected to be in the range of 18.5% to 19.0%, an improvement over the prior year.4

____________
For the convenience of the reader, we have translated Euros amounts in the tables below at the noon buying rate of the Federal Reserve Bank of New York on March 31, 2022, which was €1.00 to $1.11.
2 Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.

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N1 SEO Traffic Cup First Chapter is Over — Winners and Results

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The first tournament of the N1 Traffic Cups series, N1 SEO Traffic Cup, has ended.

Over the course of two months, more than 300 teams drove SEO traffic to N1 Partners casino and betting brands, competing for prizes and demonstrating the efficiency of their strategies.

Learn which teams made it to the top and their levels, key facts and figures, as well as comments from the winners about their experiences, strategies, and results achieved.

N1 SEO Traffic Cup in figures: prizes and participants

It is important to note that the teams’ results were evaluated not only in terms of traffic volumes but also in terms of scaling and diversifying traffic between several brands.

Tournament in figures:

  • 14 teams reached the prize levels;
  • 54 teams with Participant status that are not included in the prize levels will participate in an additional prize draw;
  • 300+ teams drove SEO traffic during the tournament.

Among the prizes at various levels are attending top global sporting events – from F1 in Monaco to the 2026 FIFA World Cup matches in the USA; flying in zero gravity; an all-inclusive dream vacation in the Maldives; BMW and Ducati bikes; Apple gadgets; Cartier jewellery; Rolex watches and much more.

Alexa Bond, Head of Affiliates at N1 Partners, also notes the importance of the event for the company and partners: “N1 Traffic Cups is a reflection of how we see the promo: with transparent mechanics, an emphasis on real results and the opportunity for partners to scale and earn more. This is not just a promo; it is a motivation system for our partners.

The N1 SEO Traffic Cup has once again proved the value of a strong partnership: the high engagement, expertise, and strong results of the participants show that such events are equally effective for both partners and N1 Partners, building long-term interest, trust, and mutual engagement.”

Winners’ shortlist

Two months of competition, scaling, and testing to ensure that only the strongest remain in the finals. Below are the teams that have reached the prize levels and are among the winners of the N1 SEO Traffic Cup.

Depending on the number of points scored, participants reached one of four prize levels with rewards worth: €25,000, €15,000, €7,000, and €5,000 per team, based on their final tournament ranking.

Winners about N1 SEO Traffic Cup

How the tournament unfolded, what motivated the winners to keep climbing higher through the ranks, and the emotions they experienced along the way — told firsthand by the participants of the N1 SEO Traffic Cup.

Alfaleads Network 

Our result became possible due to a combination of factors: firstly, we specialise in SEO traffic and have many strong and stable SEO partners, both large and small. In addition, we would like to note that the N1 products have good CRs, so we got a real win-win here.

For our team, the coolest prize at Level 3 is the Kronos massage chair. In our field, sometimes you just want to switch off and exhale, so this is the most relevant thing. Moreover, such a chair will definitely never be empty in the office,” emphasises the Alfaleads Network team, Level 3 winners.

Advertise

«Strong products, competitive conditions, and a team that’s always ready to help and quickly resolve any issues are what truly motivate performance in N1 Partners promos. 

We took part in the N1 Puzzle Promo last year and were excited to join the N1 SEO Traffic Cup this time. Back then, the main prize was a helicopter, along with additional rewards available throughout the tournament. This year’s level-based format with different prize categories is a smart move — it allows you to choose rewards based on your preferences. 

At our Level 4, the most appealing prize is Apple glasses. However, for us, the most practical option is the cash reward, which we’ll use to reward the entire team that contributed to the final result,” said a representative of Advertise, a Level 4 prize winner.

RevenueLab

In many ways, our result is about a combination of product understanding and constant work with traffic. When you know the strengths of the offers, it is much easier to find the right traffic for them and build working links. 

We tried to analyse traffic from the web more deeply, look at user behaviour, see the quality of sources and how stable the result is over time. Everything that showed potential was quickly scaled up, but weak bundles were not kept — they were either refined or disabled. 

Of course, interaction with N1 managers played a big role: there was always quick feedback, openness to hypotheses discussion and help with optimisation, which greatly accelerated the work.

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In our segment, the MacBook looks the coolest, but each prize offered is unique. Separately, we would like to note that N1 always has the best gifts and rewards!” the RevenueLab team, the winner of Level 4, comments. 

For teams with Participant status who did not enter the prize levels of the tournament, scoring from 20 to 499 points, an additional prize draw was held — PlayStation 5 Pro, iPhone 17 Pro Max and exclusive N1 Partners merch.

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The second tournament from the N1 Traffic Cups series is coming soon — don’t miss the updates from N1 Partners!

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ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia

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La Asociación Nacional de Juegos y Loterías (ANJL) celebró una reunión el miércoles 6 en el Hotel Royal Tulip Brasília Alvorada, en Brasilia, centrada en la gobernanza y regulación del mercado de apuestas en Brasil.

El objetivo fue promover un diálogo sobre integridad, transparencia y el papel del sector en la prevención del lavado de dinero y la lucha contra la ilegalidad.

El panel estuvo dirigido por la abogada de la ANJL, Giovanna Dias, y el director ejecutivo de EtherCity, Rodrigo Arrigoni.

Durante la presentación, Giovanna ofreció una introducción al panorama del mercado ilegal en el país y destacó una de las principales acciones de lucha impulsadas a través del acuerdo de cooperación técnica firmado entre la ANJL, la Secretaría de Premios y Apuestas (SPA) del Ministerio de Hacienda y la Agencia Nacional de Telecomunicaciones (Anatel).

Posteriormente, Arrigoni presentó la plataforma de monitoreo continuo de sitios web ilegales desarrollada por EtherCity y explicó cómo funciona la tecnología para identificar y monitorear operaciones irregulares en el entorno digital.

Al finalizar el panel, el representante de la ANJL destacó que la iniciativa representa una medida concreta para hacer frente al mercado de apuestas ilegales y reforzó la importancia de la acción conjunta entre el sector privado y las autoridades públicas para garantizar una mayor seguridad, transparencia e integridad en el mercado brasileño regulado.

The post ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia appeared first on Americas iGaming & Sports Betting News.

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ANJL promotes debate on combating the illegal betting market in Brasília

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The National Association of Games and Lotteries (ANJL) held a meeting on Wednesday (6), at the Royal Tulip Brasília Alvorada, in Brasília, focused on governance and regulation of the betting market in Brazil.

The objective was to promote a dialogue on integrity, transparency and the sector’s role in preventing money laundering and combating illegality.

The panel was led by ANJL lawyer Giovanna Dias and EtherCity CEO Rodrigo Arrigoni.

During the presentation, Giovanna gave an introduction to the scenario of the illegal market in the country and highlighted one of the main combat actions promoted through the technical cooperation agreement signed between ANJL, the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance and the National Telecommunications Agency (Anatel).

Following this, Arrigoni presented the platform for continuous monitoring of illegal websites developed by EtherCity and explained how the technology works to identify and monitor irregular operations in the digital environment.

At the end of the panel, the ANJL representative highlighted that the initiative represents a concrete measure in confronting the illegal betting market and reinforced the importance of joint action between the private sector and public authorities to guarantee greater security, transparency, and integrity in the regulated Brazilian market.

The post ANJL promotes debate on combating the illegal betting market in Brasília appeared first on Americas iGaming & Sports Betting News.

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