Canada
SportsHandle.com Unveils Comprehensive Tracker with More Than 250 Sports Betting Partnerships Formed Since Reversal of PASPA
First-of-its-Kind Resource Includes 133 Team Partnerships, 50 League Partnerships and 36 Athlete and Celebrity Partnerships Across 29 Sportsbooks
NBA Leads with 22 Team Deals followed by NFL (18), NHL (16), and MLB (11)
The Professional and Amateur Sports Protection Act (PASPA) was judicially overturned on May 14, 2018, and with the four-year anniversary of the decision approaching, SportsHandle.com has launched a first-of-its-kind tracker with more than 250 sports betting partnerships formed since the initial ruling.
A leading source for information on sports betting legalization in the United States, SportsHandle.com has created the go-to-resource to monitor all sports betting partnerships across professional sports leagues, teams, colleges, sports venues, athletes, celebrities, and more.
Accessible under SportsHandle.com’s drop-down menu under “Tools,” the Sports Betting Partnership Tracker lists all agreements involving U.S. sportsbooks and sports entities. To date, 29 sportsbooks have entered into at least one partnership.
SportsHandle.com’s Sports Betting Partnership Tracker will be updated regularly with the latest agreements. As of today, the following number of partnerships exist in each of the below categories:
• 133 – Professional sports teams
• 50 – Professional sports leagues
• 36 – Celebrity endorsers
• 18 – Sports venues
• 15 – Media properties or companies
• 4 – Colleges and universities
Additional noteworthy statistics in Sports Handle’s Sports Betting Partnership Tracker include:
• 37 – Partnerships are the most by any one sportsbook (Caesars and DraftKings are tied)
• 24 – Individual DraftKings’ deals with pro sports teams (most of any sportsbook)
• 22 – League with most individual teams partnered with a sportsbook (NBA), followed by the NFL (18), NHL (16) and MLB (11)
• 2 – Sportsbooks have entered partnerships with major colleges and universities (Caesars and PointsBet)
• 1 – Sportsbook has at least one team partnership in the MLB, MLS, NBA, NFL, NHL and WNBA (FanDuel)
“The sports betting landscape is constantly evolving, and we are proud to unveil this all-encompassing resource that provides the most up-to-date partnership and sponsorship information in one convenient location,” said Brett Smiley, Co-Founder and Editor-In-Chief at SportsHandle.com. “Although there are currently more than 250 sports betting sponsorships, new partnerships and categories are being established on a weekly, if not daily, basis. We look forward to maintaining the most robust database for this information on the internet and we are extremely proud of the Sports Handle editorial and research team for making this valuable resource a reality.”
Founded in July 2017 by Brett Smiley and Dan Zucker, SportsHandle.com is an elite sports betting industry news site that covers legislative and regulatory developments through original reporting, features and analysis. Today, Sports Handle is owned and operated by Better Collective, a leading sports betting media group that develops educational platforms within the iGaming industry. Other leading websites owned and operated by Better Collective include: The Action Network, US Bets, and RotoGrinders.
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Canada
Tonybet player in Canada claims $20,000 CAD golden World Cup card prize
Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.
The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.
The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.
Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.
“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.
“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”
Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.
The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet player in Canada claims $20,000 CAD golden World Cup card prize
Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.
The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.
The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.
Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.
“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.
“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”
Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.
The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on Americas iGaming & Sports Betting News.
Alberta
Greentube goes live in Alberta as province opens regulated iGaming
Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.
Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.
The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.
The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.
Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes
Wand of Riches 2
, Rumble Riches
Haulin’ Gold
and Firecracker Frenzy
Money Toad
, as well as Silver Lux Big Win Spinner, Starlight Jackpots
Captain’s Catch
and Charming Lady’s Boom
.
David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.
“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”
The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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