Greece
INSPIRED EXPANDS ITS PARTNERSHIP WITH KAIZEN GAMING

Inspired Entertainment, Inc. is excited to announce the expansion of its partnership with Kaizen Gaming. This agreement builds on great success with Stoiximan in Greece, and paves the way for the partnership’s global expansion with the launch of Inspired’s virtual events with Kaizen Gaming’s Betano brand.
The relationship between Inspired and Kaizen Gaming has continued to grow with our collaboration on a major expansion within Greece, which saw the introduction of Inspired’s virtual gaming through V-Play Soccer 3™, swiftly followed by a range of further Inspired products. Kaizen Gaming has established itself as one of Europe’s fastest-growing and most innovative game-tech companies, operating the Stoiximan brand in Greece and Cyprus and expanding with the Betano brand in eight more countries, including Germany, Bulgaria, Romania and Portugal. Betano customers will soon have access to Inspired’s greatest next-gen games, including its wide variety of racing products—from horses to dogs and even marbles!
“We have worked very closely with the teams from Kaizen Gaming for the past year,” said Steve Rogers, Chief Commercial Officer of Virtuals at Inspired. “Our inaugural Virtuals campaign through Stoiximan in Greece was hugely successful, bringing Greek customers new ways to enjoy and experience betting. We look forward to expanding our partnership with Kaizen Gaming and extending our portfolio into new jurisdictions, which will be critically important to achieving our goals.”
“Inspired’s passion for innovation and high quality of products were major reasons we joined forces with them,” said Vangelis Kalloudis, Gaming Product Manager at Kaizen Gaming. “Following a very successful first year of collaboration with Stoiximan in Greece, we’re delighted to be bringing the same work and commitment to our Betano customers, so they can experience Inspired’s next-gen gaming products first-hand.”
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Betsson Greece
Betsson Supported Crete Half Marathon as Official Sponsor

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Continuing its longstanding commitment to supporting sports and local communities, Betsson Greece was once again present at one of the island’s most anticipated sporting events.
Celebrating its tenth anniversary this year, the Crete Half Marathon has become a flagship event for the region, attracting thousands of runners from Greece and abroad. Participants took part in the 21.1 km, 10 km and 5 km races, as well as children’s and inclusive races for people with disabilities, reinforcing the event’s inclusive spirit.
Betsson brought vibrant energy to the event, with its lively fan zone becoming a central meeting point for runners and spectators alike, offering gifts, activities and smiles throughout the day. Representing the company at the event, Thanos Marinos, Managing Director of Betsson Greece, took part in the awards ceremony and emphasised Betsson’s commitment to initiatives that promote sports and celebrate the rich culture of Crete.
Adding to the day’s excitement, OFI football players Giannis Theodossoulakis and Manolis Faitakis joined the festivities, engaging with participants, posing for photos and sharing words of encouragement, further amplifying the spirit of community and togetherness that defines the event.
Through its sponsorship of the International Crete Half Marathon, Betsson Greece once again underlines its dedication to promoting sports, fair play and social inclusion. Supporting major and local sporting events across Greece, Betsson continues to champion initiatives that strengthen community bonds and highlight the positive power of sport in society.
The post Betsson Supported Crete Half Marathon as Official Sponsor appeared first on European Gaming Industry News.
CT Interactive
CT Interactive Goes Live on Novibet Greece

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CT Interactive has launched its premium gaming content with Novibet Greece, marking an important achievement in the company’s ongoing European expansion.
This partnership will enable Novibet’s players to enjoy CT Interactive’s versatile gaming content, which is renowned for its dynamic mechanics, innovative features, and player-centric designs. The collaboration underscores the joint commitment of CT Interactive and Novibet to deliver superior entertainment experiences that adhere to local regulatory standards.
“Launching our content exclusively on Novibet Greece is a remarkable milestone for us. It enables us to bring our top-performing games to the Greek market, and we are thrilled to enhance this with our partnership with Novibet, a brand that shares our passion for quality and innovation. Together, we aim to create a lasting impact and elevate the iGaming experience for players in Greece,” said Monika Zlateva, Chief Commercial Officer at CT Interactive.
Greek players can now enjoy a wide selection of CT Interactive’s most popular titles, including Lucky Clover, Win Storm, 40 Treasures, HOT 7s X 2 and The Big Chilli. These games have already demonstrated strong performance in other regulated markets and are expected to achieve high engagement locally as well.
With this exclusive launch in Greece, CT Interactive continues to strengthen its position across Europe by delivering localized, high-performing content that enhances player engagement and supports the market presence of its partners.
The post CT Interactive Goes Live on Novibet Greece appeared first on European Gaming Industry News.
Athens
BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE

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BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important milestone in the company’s global expansion journey.
The Athens hub joins BETBY’s growing list of locations, alongside Latvia, Malta, Montenegro, and Barcelona. Establishing a presence in Greece underlines BETBY’s commitment to strengthening its market position across key European jurisdictions, getting closer to its partners, and building long-term collaborations in the region.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward.”
With the addition of Athens, BETBY now operates five offices worldwide, reinforcing its reputation as a fast-growing and forward-thinking sportsbook supplier, committed to innovation, customer proximity, and sustainable growth.
To find out more about BETBY, visit: https://betby.com/
The post BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE appeared first on European Gaming Industry News.
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