Compliance Updates

BETER expands integrity services across live events

Published

4 years ago

May 6, 2022

Reading Time: 2 minutes

BETER, the industry’s leading provider of next-gen betting and gaming solutions, has raised the bar further on the transparency of events for tournament organisers with a latest wave of integrity strengthening, developed by its Chief Integrity Officer, Andrii Nekrutov.

Instrumental since joining the company in 2021, Nekrutov has been key in evolving BETER’s credentials to ensure all events are conducted with the highest possible quality assurance.

Nekrutov explained: “The utmost reliability of tournaments and principles of fair play are core tenets of our business. To this end, we are constantly refining our integrity policy to ensure the safety of our community of sportspeople, employees and clients.

“We see the integration of our new procedures and systems as another layer of integrity on behalf of our operator partners – ensuring they can have absolute confidence in the transparency of all live events provided by BETER. In-house IT solutions and the chatbot ensure the safety of tournament participants and allow for confidential reporting of any suspicious activity.”

The company has developed a range of different, robust policies in accordance with the International Olympic Committee and other international sports federations for each of its popular live events programmes, the Setka Cup and ESportsBattle and a broader common integrity policy, which BETER imposes on any tournament organiser it cooperates with.

BETER has identified the main directions for implementing the company’s integrity mechanisms:

Detection of any suspicious performance behavior: An integrity operation centre ensures a consistent information exchange with partners on unfair play issues. A fraud detection service is provided to all clients with a holistic analysis of suspicious in-game events along with the use of cutting-edge tools by an in-house team 24/7.

Improvement of the integrity awareness campaign: This program includes required e-learnings, training, a whistleblowing platform and pre-employment personnel and tournament participant checks, including a thorough recruitment process and regular integrity examinations. An Ethics Committee will promote high integrity standards and collaborate with sports federations on related issues.

Development of an intelligence-led investigation: Should any suspicious behaviours be identified, these will be targeted. All integrity-related intelligence gathered will be investigated and tracked in an Integrity Incident Database in cooperation with law enforcement agencies and judicial authorities.

Compliance with sports integrity laws of each country where the tournament organiser is based: This new agenda will be constantly monitored to ensure it remains robust and fit for purpose. Regular reviews of existing regulatory environments will ensure strict alignment and compliance with international sports practices.

BETER’s comprehensive integrity policy is mandatory for all tournament organisers who partners with it.

BETER

BETER wins Illinois approval to distribute Setka Cup betting content

Published

3 hours ago

June 2, 2026

Wladimir P.

beter-wins-illinois-approval-to-distribute-setka-cup-betting-content

BETER has received approval from the Illinois Gaming Board to add its exclusive Setka Cup table tennis product to the state’s Sports Wagering catalog, expanding its regulated US footprint into Illinois.

The approval allows licensed Illinois operators to offer Setka Cup content, including live data and live streams, according to the company. BETER said the content is already available to Illinois bettors via bet365, and that additional operator launches are planned.

Illinois is the eighth US state where BETER’s exclusive content is available, the company said, following Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, and North Carolina.

Gal Ehrlich, CEO of BETER, said: “Entering Illinois is another significant step in our US expansion and reinforces BETER’s position as a leading provider of fast-betting content in the world’s most exciting sports wagering market.

“Demand for high-velocity, 24/7 content continues to accelerate across the US, and we’re proud to be at the forefront of that shift. With eight states now under our belt, we have clear momentum and a long-term vision that goes well beyond individual state launches.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing approval from the Illinois Gaming Board is a testament to the rigorous regulatory work our team undertakes in every jurisdiction we enter. Each US state has its own framework and requirements, and our commitment to full alignment with those standards is non-negotiable.

“The US remains a strategically vital market for BETER, and we continue to work actively to secure approvals in additional key states. We are building real scale in this market, with much more to come.”

The post BETER wins Illinois approval to distribute Setka Cup betting content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BETER

BETER expands US footprint with Illinois approval

Published

4 hours ago

June 2, 2026

GamingAmericas.com

beter-expands-us-footprint-with-illinois-approval

BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has expanded its US presence after its exclusive Setka Cup table tennis content was added to the Sports Wagering catalog in the State of Illinois.

The approval was granted by the Illinois Gaming Board, the regulatory and law enforcement agency responsible for overseeing all licensed casino gambling, video gaming, and sports wagering in the state, and it allows BETER to provide licensed operators in Illinois with its Setka Cup content, including live data and live streams, for the first time.

Illinois marks the eighth US state in which BETER’s exclusive content is now available, following successful launches in Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, and North Carolina.

The content is already available for local bettors via bet365, a long-standing partner of BETER, with additional operator launches planned in the near future.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide, offering up to 50 markets per event and an average operator margin of 7.5%+.

Its esports portfolio includes the ESportsBattle product featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis content and the BSKT Cup basketball league.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, as well as sports federations.

BETER will also exhibit at SBC Summit Americas for the first time at Stand 813 from June 9–11, marking a major milestone in the company’s expansion across the United States.

Gal Ehrlich, CEO of BETER, said: “Entering Illinois is another significant step in our US expansion and reinforces BETER’s position as a leading provider of fast-betting content in the world’s most exciting sports wagering market.

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing approval from the Illinois Gaming Board is a testament to the rigorous regulatory work our team undertakes in every jurisdiction we enter. Each US state has its own framework and requirements, and our commitment to full alignment with those standards is non-negotiable.

The post BETER expands US footprint with Illinois approval appeared first on Americas iGaming & Sports Betting News.

Compliance Updates

Armenia Launches Sweeping Gambling Payment Reform

Published

5 days ago

May 28, 2026

Wladimir P.

armenia-launches-sweeping-gambling-payment-reform

Armenia accelerated one of the most aggressive gambling regulatory reforms in Eurasia after approving new measures to control digital platforms, advertising, payments and financial supervision across the betting sector. The strategy promoted by the government of Prime Minister Nikol Pashinyan aims to strengthen legal gambling operations, increase fiscal oversight and tighten control over offshore operators in a market that has expanded dramatically over the past decade.

The reform is being driven by the Ministry of Finance of Armenia led in 2026 by Vahe Hovhannisyan, together with the State Revenue Committee headed by Rustam Badasyan. The main political architect behind the changes is MP Hayk Sargsyan from the ruling Civil Contract party.

The core of the reform focuses on payments and financial monitoring. Armenia plans to block transfers to unlicensed gambling operators, strengthen AML/KYC requirements and connect licensed platforms directly to state monitoring systems operating in real time. Armenia is advancing the software operator selection for its centralised gaming monitoring center, following the legal framework established in early 2024 to connect platforms directly to state systems in real time.

The 2026 update focuses on accelerating the public tender for the private operator, rather than the initial creation of the monitoring infrastructure, with the State Revenue Committee (SRC) leading the technological implementation. The fiscal framework is also becoming stricter. Since July 1, 2025, Armenia has applied a 10% turnover tax on gambling operations, while online gaming license costs doubled in April 2025 and are scheduled to continue increasing annually through 2028.

According to official figures cited by lawmakers, Armenia’s gambling turnover reached approximately AMD 6.3 trillion in 2023, equivalent to nearly €14 billion, while online casino deposits climbed to AMD 811 billion during 2024.

The government also tightened gambling advertising restrictions, limiting promotions to luxury hotels, border checkpoints and authorised operator channels. Armenian authorities argue that the new regulatory model is designed to protect legal operators, reinforce financial traceability and modernise state supervision over one of Eurasia’s fastest-growing digital industries.

The post Armenia Launches Sweeping Gambling Payment Reform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.