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BETER expands integrity services across live events

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BETER, the industry’s leading provider of next-gen betting and gaming solutions, has raised the bar further on the transparency of events for tournament organisers with a latest wave of integrity strengthening, developed by its Chief Integrity Officer, Andrii Nekrutov.

Instrumental since joining the company in 2021, Nekrutov has been key in evolving BETER’s credentials to ensure all events are conducted with the highest possible quality assurance.

Nekrutov explained: “The utmost reliability of tournaments and principles of fair play are core tenets of our business. To this end, we are constantly refining our integrity policy to ensure the safety of our community of sportspeople, employees and clients.

“We see the integration of our new procedures and systems as another layer of integrity on behalf of our operator partners – ensuring they can have absolute confidence in the transparency of all live events provided by BETER. In-house IT solutions and the chatbot ensure the safety of tournament participants and allow for confidential reporting of any suspicious activity.”

The company has developed a range of different, robust policies in accordance with the International Olympic Committee and other international sports federations for each of its popular live events programmes, the Setka Cup and ESportsBattle and a broader common integrity policy, which BETER imposes on any tournament organiser it cooperates with.

BETER has identified the main directions for implementing the company’s integrity mechanisms:

Detection of any suspicious performance behavior:  An integrity operation centre ensures a consistent information exchange with partners on unfair play issues. A fraud detection service is provided to all clients with a holistic analysis of suspicious in-game events along with the use of cutting-edge tools by an in-house team 24/7.

Improvement of  the integrity awareness campaign: This program includes required e-learnings, training, a whistleblowing platform and pre-employment personnel and tournament participant checks, including a thorough recruitment process and regular integrity examinations. An Ethics Committee will promote high integrity standards and collaborate with sports federations on related issues.

Development of an intelligence-led investigation: Should any suspicious behaviours be identified, these will be targeted. All integrity-related intelligence gathered will be investigated and tracked in an Integrity Incident Database in cooperation with law enforcement agencies and judicial authorities.

Compliance with sports integrity laws of each country where the tournament organiser is based: This new agenda will be constantly monitored to ensure it remains robust and fit for purpose. Regular reviews of existing regulatory environments will ensure strict alignment and compliance with international sports practices.

BETER’s comprehensive integrity policy is mandatory for all tournament organisers who partners with it.

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Brais Pena Chief Strategy Officer at Easygo

Stake Goes Live in Denmark Following Five-Year Licence Approval

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Stake, the largest online casino and sportsbook globally, today proclaims its official entry into Denmark after obtaining a five-year online casino and sports betting license. The shift reinforces Stake’s enduring dedication to enhancing its global growth strategy.

Denmark is often seen as a regulatory success within the European online gambling scene, and Stake has now introduced its flagship, internationally recognized product to the Danish market. Players will unlock access to Stake’s top-tier casino and sportsbook, showcasing exceptional games, cutting-edge technology, and an exceptional user experience, all provided with a strong local emphasis.

Starting 1 March 2026, Stake Denmark will set up its new headquarters at Parken Stadium, the national football stadium of Denmark and the home ground for FC Copenhagen.

Peter Eugen Clausen, Managing Director at Stake Denmark, said: “Denmark has one of the most well-regulated and competitive gaming markets in Europe, and that’s exactly what makes it so exciting. With Stake’s arrival, Danish players can expect a fresh, world-class experience backed by global scale and strong local focus. We’re raising the bar in terms of product, transparency, and entertainment, and I believe increased competition from brands like Stake will only drive the market forward in a positive way.”

Brais Pena, Chief Strategy Officer at Easygo, the technology company behind Stake, said: “Denmark marks our entry into the Nordics and represents a clear win in one of Europe’s most mature and high-value markets. With each new market, our momentum continues to build as we deliver on our global expansion strategy.”

Since its inception in 2017, Stake has positioned itself as the top betting and gaming brand globally by continually presenting advanced technology and novel gaming experiences for players around the globe. Upon entering Denmark, Stake maintains its dedication to player safety and responsible gaming, guaranteeing that gambling stays enjoyable, secure, and entertaining by providing extensive tools and resources that assist customers in comprehending and monitoring their gambling behavior.

The post Stake Goes Live in Denmark Following Five-Year Licence Approval appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Big Daddy Gaming

Big Daddy Gaming® Expands European Footprint After MGA Licence Approval

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New achievement bolsters regulatory framework as studio speeds up European expansion.

Innovative slots studio Big Daddy Gaming® has obtained a B2B supplier license from the Malta Gaming Authority (MGA), representing a significant advancement in the studio’s plan to establish a solid, regulation-focused presence in Europe’s leading markets.

This accreditation allows Big Daddy Gaming to provide its expanding range of slot titles to MGA-licensed operators, greatly increasing the studio’s potential market and aiding its continuous commercial rollout in regulated territories.

The endorsement comes after Big Daddy Gaming’s recent attainment of regulatory approval from the Swedish Gambling Authority. This occurs during a time of significant early progress for the newly established studio, with multiple partnerships already in place with well-known operators and aggregators, highlighting the provider’s dedication to fostering long-lasting relationships with top-tier brands.

As a vital element of Big Daddy Gaming’s strategy for market entry, the studio has made certain that its technology, games, and operational procedures comply with one of Europe’s most stringent regulators.

The license further aids the ongoing launch of Big Daddy Gaming’s initial games, which are centered on the studio’s fundamental creative principle of Reel Fun. Real Value., merging recognizable, player-friendly features with a comedic angle, aimed at achieving high engagement and evident commercial success for operators.

The MGA approval signifies a crucial point in Big Daddy Gaming’s early business path, solidifying its role as a new studio dedicated to regulation, dependability, and sustainable growth while it broadens its presence in Europe’s regulated markets.

Erland Hellström, CEO at Big Daddy Gaming®, said: “Securing our MGA licence is an important step for us as we continue to build Big Daddy Gaming® with regulation at the forefront. From day one, our focus has been on creating a studio that operators can trust, both creatively and operationally.

“Malta is one of the most respected regulatory environments in the industry, and achieving this approval reflects the work our team has put into building compliant, market-ready slots. Combined with our recent progress in Sweden, it gives us a strong platform to continue scaling our content with confidence.”

The post Big Daddy Gaming® Expands European Footprint After MGA Licence Approval appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Australia

NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026

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Liquor & Gaming NSW has published the Hospitality and Racing Strategy 2026-28, setting a clear path for reducing harm, supporting responsible industry growth and meeting evolving community expectations. The Strategy outlines Hospitality and Racing’s vision, regulatory posture and strategic objectives.

It outlines three strategic objectives which will guide the work to support communities, individuals and the industry. The first is targeted harm reduction, using better data, education and engagement to focus on the areas where we can make the biggest difference.

The second is outcome‑focused, responsive regulation, by making use of streamlined, place‑based and community‑informed approaches that deliver meaningful, real-world outcomes.

Third is promoting modern tools, skilled teams and smart decisions, investing in its capability, improving how it uses data and supporting consistent decision making across hospitality and racing.

Regulatory Priorities 2026

Alongside the new strategy, Liquor & Gaming NSW has also issued its Regulatory Priorities 2026. This sets out where the department will be focusing its regulatory attention over course of the year. It provides transparency on Liquor & Gaming’s forward regulatory agenda and gives the industry the opportunity to proactively engage about the issues they are concerned about.

The post NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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