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BETER expands integrity services across live events

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BETER, the industry’s leading provider of next-gen betting and gaming solutions, has raised the bar further on the transparency of events for tournament organisers with a latest wave of integrity strengthening, developed by its Chief Integrity Officer, Andrii Nekrutov.

Instrumental since joining the company in 2021, Nekrutov has been key in evolving BETER’s credentials to ensure all events are conducted with the highest possible quality assurance.

Nekrutov explained: “The utmost reliability of tournaments and principles of fair play are core tenets of our business. To this end, we are constantly refining our integrity policy to ensure the safety of our community of sportspeople, employees and clients.

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“We see the integration of our new procedures and systems as another layer of integrity on behalf of our operator partners – ensuring they can have absolute confidence in the transparency of all live events provided by BETER. In-house IT solutions and the chatbot ensure the safety of tournament participants and allow for confidential reporting of any suspicious activity.”

The company has developed a range of different, robust policies in accordance with the International Olympic Committee and other international sports federations for each of its popular live events programmes, the Setka Cup and ESportsBattle and a broader common integrity policy, which BETER imposes on any tournament organiser it cooperates with.

BETER has identified the main directions for implementing the company’s integrity mechanisms:

Detection of any suspicious performance behavior:  An integrity operation centre ensures a consistent information exchange with partners on unfair play issues. A fraud detection service is provided to all clients with a holistic analysis of suspicious in-game events along with the use of cutting-edge tools by an in-house team 24/7.

Improvement of  the integrity awareness campaign: This program includes required e-learnings, training, a whistleblowing platform and pre-employment personnel and tournament participant checks, including a thorough recruitment process and regular integrity examinations. An Ethics Committee will promote high integrity standards and collaborate with sports federations on related issues.

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Development of an intelligence-led investigation: Should any suspicious behaviours be identified, these will be targeted. All integrity-related intelligence gathered will be investigated and tracked in an Integrity Incident Database in cooperation with law enforcement agencies and judicial authorities.

Compliance with sports integrity laws of each country where the tournament organiser is based: This new agenda will be constantly monitored to ensure it remains robust and fit for purpose. Regular reviews of existing regulatory environments will ensure strict alignment and compliance with international sports practices.

BETER’s comprehensive integrity policy is mandatory for all tournament organisers who partners with it.

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Compliance Updates

Expanse Studios (GMGI) Obtains Croatian iGaming Certification

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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

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Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

  • Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
  • Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
  • Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

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Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

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Starcasino bolsters its commitment to Sports Betting Integrity with International Betting Integrity Association (IBIA) membership

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Partnership underscores Starcasino’s pledge to protect sports and customers from betting-related corruption

Starcasino has joined the International Betting Integrity Association (IBIA) as part of the operator’s recent launch of its sportsbook in the Netherlands via the Altenar sportsbook, which is also a member of IBIA. The operator is also established in Belgium and Spain and joins over 80 companies and 140 sports betting brands that feed into IBIA’s world leading betting integrity network, which monitors over $300bn in sports bets each year. Starcasino’s membership maintains IBIA’s position as the foremost sports betting integrity monitor in the Netherlands, with the association representing around 90% of the licensed sportsbooks currently in operation in the country.

Kylian Olierook, Director of Starcasino Netherlands, said: “Starcasino.nl has joined the International Betting Integrity Association (IBIA) as part of our ongoing effort to support fair and honest sports betting. Together with our sportsbook partner Altenar, we want to help protect sports from manipulation and ensure a safe experience for our players. By working with IBIA, we take an active role in monitoring and reporting suspicious betting activity.”

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Khalid Ali, CEO of IBIA, said: “We are delighted to welcome Starcasino to our association. Their addition strengthens our global monitoring network and reinforces our shared commitment to safeguarding the integrity of sports and regulated betting markets. Membership of IBIA highlights Starcasino’s dedication to maintaining the highest standards of integrity and transparency in the regulated sports betting industry. We look forward to working closely with Starcasino to protect the integrity of its products and markets.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.

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Compliance Updates

New Zealand Introduces Online Casino Gambling Bill

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New Zealand Internal Affairs Minister Brooke van Velden has introduced the Online Casino Gambling Bill to the House of Representatives.

“The Online Casino Gambling Bill will introduce a regulatory system for online gambling in New Zealand, which will prioritise harm minimisation, consumer protection, and tax collection,” said Ms van Velden.

Cabinet has previously agreed to introduce new legislation to regulate the online casino gambling market, which is currently unregulated in New Zealand. Key features of the Bill include:

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• Up to 15 licences for online casino gambling operators will be auctioned.

• Companies applying for a licence will need to provide detailed information to the regulator, including on their business plans for New Zealand.

• Licensed operators will be allowed to advertise, with restrictions.

• Unlicensed operators will be prohibited and fines up to $5 million may be applicable for breaking the law.

“The Bill will proceed to select committee later this year and New Zealanders will have the ability to have their say through the select committee process.”

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The introduction of the Bill meets action 21 on the Coalition Government’s Quarter Two Action Plan.

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