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7777 gaming debuted at ICE London with a portfolio of over 100 games
7777 gaming made an unprecedented debut as an international B2B game provider by presenting a portfolio of more than 100 games at ICE London. This got noticed by the leading operators in many regulated jurisdictions worldwide. After meeting with industry professionals from more than a hundred companies, 7777 gaming team returned from ICE London with plenty of business opportunities.
Milen Ganev, CEO of 7777 gaming commented: “We made a statement with our debut at ICE London this year. Presenting a portfolio of over a hundred games, 7777 gaming caught the interest of some of the biggest operators in the regulated markets across the world. We plan to continue expanding our game portfolio and enter several regulated markets by Q3. This will be all possible with the constant dedication and creativity of our team of over 80 experts.”
Elena Shaterova, CCO of 7777 gaming added: “7777 gaming team was excited and overwhelmed by the positive feedback we received during and after the show. Several operators and platforms from the USA, Latin America, Asia, and Africa initiated discussions regarding our online games. A further interest was shown by many international regulated operators, which were attracted by the uniqueness of our games. We were also visited by the top 5 lotteries in Europe. Their positive feedback will impact our plans for the further development of this vertical. Besides, our brand’s first international appearance received admiration for its creativity and trendy look and feel by all who visited it.”
Developed with the mindset of a player, the company’s games are grouped into several different categories. Each of these categories answers a specific customer’s requirement and segmentation – from new to online gaming clients to those with long years of experience. Main company games are those dedicated to online casinos, such as instant win games, premium, and exclusive games (specially designed for the new generation of players coming from the gaming world), soft and classic slots, table games, keno, and bingo games, as well as the lottery games with depleting pool RNG.
Besides the leading product offering of online games and lotteries, 7777 gaming presented its iGaming platform as well. Its main focus goes on the marketing tools, including a gamified promotional system that engages with the new and returning players.
Milen Ganev concluded with his plans for the next following months: “We are on our roadmap to launch our games in several of the leading Romanian operators, where we are holding a license and have certified games. 7777 gaming also offers a GLI certified game pack with thrilling titles and concepts. We are also expecting an MGA license through which our games will be live and enjoyed by the players in many regulated jurisdictions.”
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Diamond Slam
ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio
Provider launches a rapid 3×3 release that combines classic slot appeal with contemporary jackpot features for significant winning opportunities.
12th February 2026: ENJOY, the vibrant iGaming content creator, has enhanced its growing slot collection with the launch of Diamond Slam, an exciting and powerful new game that combines traditional slot charm with contemporary jackpot-oriented mechanics.
The small 3×3, 5 fixed payline slot embodies the allure of classic fruit machines with colorful fruit icons, seamless animations, and a lively backdrop, producing a dynamic and engaging environment.
The game’s distinctive feature is the Jackpot Slam. Players gather tokens that fill progress indicators for the Mini, Minor, Major, and Grand Jackpots, enabling players to track their advancement and heightening excitement.
Free spins may be activated by obtaining three bonus or Jackpot Slam symbols, or via a random enhancement that introduces additional special symbols to finalize the activation. This maintains the core game’s excitement and allows each spin to transform into intense action.
When free spins start, only bonus and Jackpot Slam symbols are present. The feature begins with six spins, and hitting three or more special symbols grants an extra spin. Bonus symbols instantly contribute their value to the overall win, whereas Jackpot Slam symbols advance one of the four jackpots. When a jackpot is won, its meter returns to zero, enabling several drops to be collected in one bonus round.
Diamond Slam merges straightforwardness, rapid gameplay, and significant jackpot possibilities, establishing it as an exceptional part of ENJOY’s expanding content portfolio. It offers an ideal blend of nostalgia and contemporary thrill, designed for gamers looking for intense slot action.
Taras Stepovyi, Product Owner at ENJOY Gaming said: “Classic slots remain one of the most timeless and universally loved formats, and Diamond Slam is our latest step in pushing that tradition forward.
“With this game, we’ve taken a familiar 3×3 setup and injected it with high-energy jackpot progression, constant engagement and true big-win potential that resonates with both players and operators.”
The post ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Custom Bet
Sportradar Launches “Custom Bet” Feature
Sportradar AG has launched Custom Bet, a bet builder feature within its Premium Cricket Services (PCS). This new offering launches ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka, one of the year’s most watched cricket sporting events.
Custom Bet is a flexible bet builder that allows fans to design their own wagers by combining selections across player performances, team milestones and match events in a single bet slip. Sixteen additional markets are also now available, including top batter and bowler in both innings and match, highest first over, highest opening partnership, match fours and sixes.
The Custom Bet feature is now available pre-match across all top-tier men’s T20 fixtures globally. Built on Sportradar’s industry leading cricket APIs, Custom Bet can be implemented by operators already using Sportradar cricket betting solutions.
Will Winzor, Head of Premium Cricket Services at Sportradar, said: “Cricket’s complexity has historically made it challenging to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet ensures operators can deliver these complex, data driven betting options reliably and at scale, while providing fans a more entertaining experience.”
The post Sportradar Launches “Custom Bet” Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
S Gaming ignites US expansion with Fanatics Casino partnership
S Gaming, the fast-growing developer of highly entertaining online slots and casino games, has taken another major step in its US expansion strategy by securing a partnership with leading operator Fanatics Casino.
As part of the agreement, Fanatics Casino will exclusively roll out S Gaming’s standout title, Triple 7 Jackpot, across regulated iGaming markets including New Jersey, Pennsylvania, West Virginia, and Michigan.
What Makes Triple 7 Jackpot Stand Out?
Triple 7 Jackpot delivers a classic slot experience infused with vibrant neon energy. At the heart of the game is its signature Triple 7 feature, which remains visible on-screen throughout gameplay. Players can unlock this feature by landing three Bonus 7 symbols in a single spin.
Once activated, the feature awards one bonus spin and a chance to land the impressive 500x Jackpot prize, adding significant win potential to the experience.
In addition, players can trigger Free Spins by landing three Scatter symbols during the base game, awarding seven Free Games and further opportunities to boost winnings.
Strengthening a Growing US Presence
The partnership with Fanatics Casino marks another milestone in S Gaming’s ambitious US growth strategy. The studio’s focus on sustainable entertainment and accessible, casual gameplay is already resonating with American players.
Charles Mott, CEO and Co-Founder of S Gaming, highlighted the importance of the deal:
“Fanatics Casino needs no introduction and is one of the powerhouse brands in the regulated US market. We’re thrilled to see Triple 7 Jackpot added to its casino lobby and to bring the game to players in New Jersey, Pennsylvania, West Virginia, and Michigan for the first time.”
Mott also noted that the company now works with two major US operators—Fanatics and BetMGM—with additional partnerships expected in the coming months.
Enhancing the Fanatics Casino Portfolio
Fanatics Casino views the collaboration as part of its ongoing strategy to elevate its game offering.
Kieron Shaw, Senior Manager at Fanatics Casino, commented:
“We’re committed to expanding our portfolio to enhance the player experience, which is why we continue to partner with innovative studios like S Gaming. Their focus on fun, combined with strong win potential, brings something fresh and exciting to our platform.”
With this latest launch, S Gaming continues to cement its position in the competitive US iGaming landscape, leveraging premium partnerships to deliver engaging slot experiences to players nationwide.
The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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