BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.

Hosted in São Paulo, Brazil, SiGMA Americas brought together the industry’s most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.

A major highlight of the exhibition was BETBY’s showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industry’s most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBY’s unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplier’s ability to create tailored content for any market.

Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.

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As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBY’s vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.

“This recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “It was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. We’re building products that scale globally but connect locally, and that’s what sets BETBY apart.”

Company’s SG Tech Project and Women’s STEAM Careers Mentorship Volunteerism Earn Global Recognition

Scientific Games was recognized with two 2025 Communitas Awards for its impactful community service programs. With a company mission focused on serving communities worldwide, Scientific Games helps government-regulated lotteries generate tens of billions of dollars annually to fund their good cause programs, including health and welfare, education and environmental initiatives.

The global lottery company won both 2025 Communitas Awards in the category of Excellence in Community Service for the SG Tech Project and Women’s STEAM Careers Mentorship Volunteerism.

The Communitas Awards is a global initiative that honors outstanding businesses, organizations and individuals who generously share their time and resources. The awards also celebrate those who are transforming their business practices to have a positive impact on their communities.

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2025 Communitas Excellence in Community Service – Organization’s Program: The SG Tech Project is a testament to Scientific Games’ dedication to environmental sustainability and education. Through the initiative, the company donates gently used, refurbished technology to local schools. The program provides local K-12 schools and after-school programs with essential technology tools for the classroom. SG Tech Project aligns with Scientific Games’ global environmental sustainability efforts by extending the life cycle of electronic devices and reducing e-waste. The donation is traditionally made on Earth Day each year in April.

2025 Communitas Excellence in Community Service – Company Volunteer Project: One of Scientific Games’ community initiatives is in partnership with Tech Alpharetta Women’s Forum STEAM Mentoring Program, designed to inspire and support young women interested in Science, Technology, Engineering, Art and Mathematics careers. The program, coordinated by Tech Alpharetta—a local association serving tech companies and professionals through educational programs—in partnership with the STEAM magnet high school Innovation Academy, pairs high school girls with experienced female professionals in STEAM fields. Throughout the academic year, through regular meetings and events, Scientific Games volunteer mentors Danielle Hodges (Senior Director, Instant Product Innovation), Hetal Suratwala (Director, Digital Client Operations) and Jennifer Ingram (Senior Director, Scientific Games Enhanced Partnership Operations) offer professional guidance and encouragement as students navigate their STEAM-focused academic and career paths.

“Receiving the Communitas Awards is a powerful reminder of our commitment to the communities we serve,” said Scientific Games CEO Pat McHugh. “Through initiatives like the SG Tech Project and our executive participation in a mentorship program for young women considering STEAM careers, we aim to empower and uplift those in our local community. We believe that by investing in education technology, the STEAM workforce of the future and environmental sustainability, we can make a lasting impact.”

With global operations spanning five continents, Scientific Games is the world’s largest creator, producer and manager of lottery games and a global leader in lottery and sports betting technology systems, digital lottery games, mobile apps and player loyalty programs. The company provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe.