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BETFAN with EUR 77 m turnover and EUR 0.76 m net profit in 2021
BETFAN, a Polish legal bookmaker, has generated sales of EUR 77 m in 2021, an increase of nearly 90% year-on-year. The bookmaker, operating only since April 2019, has been growing by leaps and bounds and reported a net profit of EUR 0.76 m for 2021. The company’s plans for 2022 include further double-digit revenue growth, the launch of a new mobile and desktop app and more technological innovations, as well as investment in a network of self-service betting terminals.
BETFAN is one of the youngest domestic bookmakers legally operating in Poland. The company offered its first bets in April 2019, doing business exclusively online. Since then, it has consistently expanded the scale of its operations. Also, despite the pandemic-related restrictions on the organisation of sporting events, the company achieved net profitability in record time, after less than three years of operation – something no bookmaker on the Polish market had accomplished before.
The increase in financial results for 2021 was accompanied by an 85% year-on-year increase in the number of customers and a significant expansion of the offer. Last year, bettors had almost 1 billion betting opportunities at BETFAN, which meant a 20% year-on-year increase in the number of bets prepared by the betting department. When developing its offering, BETFAN places great emphasis on respecting responsible gaming principles and regularly trains its employees in this regard.
“When we started our business three years ago, we had very ambitious plans and we have been consistently pursuing our objectives ever since. We benefit from the fact that the betting market has grown by around 50% last year and this year it is expected to grow by between 15% and 20%. However, BETFAN has been growing much faster than the industry itself and we will aim to maintain this trend in the coming years as well. At the same time, we have a strong advantage in terms of business efficiency and cost effectiveness. It is not that difficult to pour huge amounts of money into marketing and sponsoring to boost sales while still losing on the deal. And this is exactly what happens on the Polish market. We have a completely different strategy – we plan expenditures very carefully and we only use measurable marketing tools with an adequate rate of return. We also place great emphasis on technological development. Our strategy has always been focused on the mobile segment, which is becoming increasingly important and is driving the majority of our sales. This approach currently places us among the main players on the bookmaking market, even though we are competing with many brands that have a longer track record and much more capital than we do”, says Łukasz Łazarewicz, co-owner and Chairman of the Supervisory Board of BETFAN.
BETFAN will have larger capital needs in 2022. The company is investing in modern technologies – having implemented a new integrated CRM system, it is now revamping its mobile and desktop platform, and building a network of betting corners with self-service betting terminals. At the same time, the bookmaker has been testing a new concept of betting and sports pubs in several locations.
“Last year, investments in the retail segment weighed on our result, but in 2022 we plan to make this business area profitable as well. We want to prioritise betting terminals, which are the future of the point-of-sale channel. We have already opened 60 betting corners and this year we plan to open 90 more”, announces Łukasz Łazarewicz.
At the end of 2021, i.e. after less than three years since its launch, with nearly 3.5 percent share of the Polish bookmaking market, BETFAN ranked 6th among all 19 companies operating legally in the sector. After three years of operation, BETFAN has paid PLN 86 million in gaming tax to the state budget. The company intends to continue growing using innovative internet marketing tools and taking advantage of favourable trends in the bookmaking market.
“The situation on the legal betting market in Poland is extremely interesting, especially with what is happening behind the backs of the two largest companies. Competition is becoming increasingly fierce, and on top of that the pandemic has exposed many issues in the companies’ business models. At BETFAN we employ different approaches to make the most of the potential of this growing and ever-changing market,” adds Łukasz Łazarewicz.
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RESORTS WORLD LAS VEGAS NAMES TOM MCMAHON SENIOR VICE PRESIDENT OF SLOT OPERATIONS AND MARKETING
Resorts World Las Vegas is continuing the expansion of its executive leadership team with the appointment of Tom McMahon as Senior Vice President of Slot Operations and Marketing.
A respected leader with more than two decades of experience in gaming and hospitality, McMahon steps into his role effective immediately.
“Tom’s deep expertise in luxury casino operations and marketing makes him a powerful addition to our team,” said Carlos Castro, President and Chief Financial Officer of Resorts World Las Vegas. “We look forward to the leadership he will provide in this essential function at Resorts World Las Vegas.”
McMahon has held senior roles at some of the most recognized names in the industry, including Wynn Resorts, Bellagio Resort & Casino, Las Vegas Sands, Venetian | Palazzo and most recently Sycuan Casino Resort. At Resorts World Las Vegas, he will lead initiatives across slot operations, marketing and the Genting Rewards Loyalty Program, with a focus on innovation, guest engagement and operational excellence.
Said McMahon, “Returning to Las Vegas to join a forward-thinking property like Resorts World is an incredible opportunity. I am eager to help shape the next chapter of growth by enhancing the guest experience and building on the strong foundation already in place.”
For more information about Resorts World Las Vegas, please visit rwlasvegas.com.
The post RESORTS WORLD LAS VEGAS NAMES TOM MCMAHON SENIOR VICE PRESIDENT OF SLOT OPERATIONS AND MARKETING appeared first on Gaming and Gambling Industry in the Americas.
Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.
The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.
Tapping Into High-Growth European Market
Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.
Among the key market benefits are:
- Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
- Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
- Over 500,000 Croatians expected to engage in regular online gambling by 2027
Strategic Value for the Company
The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.
“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”
Competitive Advantage in Regulated Markets
Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.
The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.
The iGB London 2025 event is set to push the boundaries of the online gambling market, and Kristina Jakovleva, Business Development Manager at SEOBROTHERS, will represent Slotsjudge. The event is expected to gather over 15,000 attendees and more than 300 sponsors, and Kristina plans to cover technological trends, discuss affiliate marketing strategies, and foster industry-specific networking.
Event Overview: About iGB London 2025
As one of the iGaming industry’s key global events, iGB London brings together thousands of professionals to drive innovation and growth. Following the success of previous editions, with over 6,500+ affiliates and 150+ programs on offer, the upcoming event promises even greater opportunities for business and collaboration.
Over 15,000+ industry specialists are to join the event this time. This year, participants will discuss technological trends, regulatory updates, affiliate marketing, and branding strategies. Participants can gain actionable insights and learn from successful case studies, making the event both exciting and informative.
About Kristina Jakovleva: Expertise & Plans
Starting her career in education at Liverpool John Moores University, Kristina has been in the iGaming market for years, working as a customer support specialist, affiliate manager, and ultimately as a Business Development Manager at SEOBROTHERS.
Years of experience and a focus on growth enabled Kristina to understand which approach best suited the company quickly, and she successfully implemented strategic partnerships and business growth initiatives to benefit from industry-specific networking.
Expectations & Final Thoughts
Attendees can enjoy iGB London 2025 on 2–3 July 2025 at ExCeL London, and an exclusive AI Concierge service will be available to cover basic questions about the event. Nick Hill, Executive Director at Premier Hill, says that ‘it represents the entire industry, and it is a must-attend show.’
It’s an excellent opportunity for the Slotsjudge team to gain performance-driven insights and plan future growth over the next 12 to 24 months, while other participants can learn from Kristina Jakovleva’s work, reinforcing Slotsjudge’s ongoing commitment to innovation and the overall growth of the iGaming industry.
The post Kristina Jakovleva Represents Slotsjudge at iGB London 2025 appeared first on European Gaming Industry News.
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