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PlayCanada: Online Casino Revenue Will Dwarf Online Sportsbooks

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Online casino betting drove 153% more operator revenue and 339% more in tax revenue than sports betting last year in U.S. markets where both are legal, according to a recent analysis by PlayCanada.com, which tracks the fledgling Canadian gaming market. A similar revenue gap will likely be coming to Ontario, too, as the province prepares to open the market to private online sportsbooks and launch online casino gambling on April 4.

“Sports betting gets more attention, but it will be online casinos that deliver the truly eye-popping numbers,” said Robyn McNeil, lead analyst for PlayCanada.com. “In the U.S. states where online casino gambling has been legalized and regulated, online casino revenue dwarfs online sports betting revenue.”

Ontario plans to open to private online casino and sportsbook operators on April 4. That will make the province the sixth jurisdiction in Canada and the U.S. to legalize and regulate both online casino gaming and online sports betting, joining New JerseyPennsylvaniaMichiganWest Virginia, and Connecticut in the United States.

When Ontario does launch, it can expect that online casinos will grab a much larger share in revenue.

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In 2021, online casinos in New JerseyPennsylvaniaMichigan, and West Virginia produced:

  • (U.S.) $3.8 billion in gross operator revenue. By contrast, online sports betting operators produced (U.S.)$1.5 billion.
  • (U.S.)$976.8 million in state and local tax revenue. Meanwhile, sportsbooks produced (U.S.)$222.4 million in state and local taxes.

The $3.8 billion in casino revenue in 2021 in those four states was more than the $3.6 billion in revenue that all U.S. online sportsbooks generated in the same year. Sports betting was legal in five times as many states last year.

Such a chasm is why operators known best for sports betting, including DraftKings and FanDuel, have joined other major North American brands, such as BetMGM, in investing heavily in their online casino products.

“Online casinos are not only more profitable than sportsbooks, but they are also less subject to the seasonal ebbs and flows that affect sports betting,” said Eric Ramsey, lead data analyst for the Play network of sites that includes PlayCanada.com and PlayOntario.com. “In the U.S., revenue from online casino betting has consistently grown month over month, and has done so for years in even the most established markets.”

Michigan, which allows online sportsbook operators to use promotional credits to offset their tax obligation, showed the greatest discrepancy in 2021. Michigan’s online casinos produced (U.S.)$1.3 billion in operator revenue, which was 281% more than the (U.S.)$292.2 million that sportsbooks generated. The online casino revenue led to a (U.S.)$279.3 million tax injection into state and local coffers, 2,364% more than the $11.3 million contribution from sportsbooks.

“The disparity in the U.S. between online casino and sportsbook revenue is instructive for Canadian regulators,” Ramsey said. “Regulators should take care in creating rules around these promotional credits, which have really sapped the tax potential from sportsbooks in some U.S. states like Michigan.”

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Canada

Ottawa Black Bears Announce Partnership Deal with PowerPlay

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The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.

In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.

“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.

“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.

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The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.

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Aristocrat Interactive iGaming White-Label

Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario

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Aristocrat Interactive™, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform.
This launch marks a significant milestone for Aristocrat Interactive’s iGaming White-Label division, as it represents the second brand live in the Ontario market. Betiton’s entry into Ontario is powered by Aristocrat Interactive’s comprehensive White-Label solution, which includes a robust casino platform featuring exclusive content from Roxor Gaming™, with additional content from Wizard Games™ and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
“Betiton’s launch in Ontario reflects our commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets,” said Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label. “We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”
The launch of the Betiton brand in Ontario marks the latest step in one of Aristocrat Interactive’s long-standing relationships with the operator behind a portfolio of brands including MrMega, PlayHooley, MyriadPlay, and Betiton.
Aristocrat Interactive iGaming White-Label delivers comprehensive solutions for independent casino and sportsbook operators, offering seamless entry into the RMG business. With services ranging from customer support, Risk, RG, AML and retention teams to digital wallets and 360 platform support, Aristocrat Interactive empowers operators to scale their operations and transition to managing their own platforms at their pace.
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Canada

Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution

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Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.

Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.

Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.

The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.

Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.

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“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”

In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.

As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.

More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source

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