Altenar
The Sports Betting New-Wave Continues As Vinnare Group Adopts Altenar’s Sportsbook Software in Colombia
Moving into the world of Esports betting, the Colombian market is searching for new ways to adapt to the up and coming market that is currently in its infancy.
As the move from classical online gambling shifts towards e-football (soccer), virtual gaming and generally, Esports, it’s no wonder that companies in Colombia are looking to join forces with Altenar’s state-of-the-art sportsbook software that offers gamers, bettors and operators an opportunity to access the new-wave of online gambling: Esports.
This partnership and melding of minds between Altenar and Vinnare Group is new, however, Vinnare Group has been operating in Colombia since 2019, meaning that they have a vast scope and understanding of the Colombian market and the demands of the customers in the region.
Could this be one of the main reasons why Vinnare Group chose Altenar, the sportsbook software provider, as their go-to sports betting professionals?
Let’s take a look …
Vinnare Group: A Bet To Back
As Vinnare Group and Altenar celebrate their recent partnership it seems only right to understand what Altenar offered the provider after such a lengthy stint without their sportsbook software.
This choice could have been attributed to a number of factors, from Altenar having access to several data providers, a customisable back office and front-end layer, the use of widgets, and access to AI technologies through Oddin which offers a host of Esports betting capabilities.
Oddin recently partnered with Altenar adding Esports to Altenar’s already highly-successful sportsbook. This partnership means that companies like Vinnare Group can offer their customers a breadth of entertainment that’s moving with the times and is able to offer something beyond classical sports betting.
Amidst the success of adopting Altenar’s software, Vinnare Group might open the eyes of many other operators in Colombia, and the world, as a greater shift towards Esports betting grows in numbers and popularity.
Vinnare Group have expressed their reasons behind their sportsbook provider choice, where a spokesperson said, ‘for us Altenar have the high knowledge, know-how, experience and most importantly: innovation to achieve any goal in a regulated market.’
The flattery of Altenar extended to ‘the risk management with Altenar is superb and allows us to make efforts in other departments of the company in order to improve our brand. The work from both companies is very clear and with a high-importance on supporting each other’
Altenar – A Look To The Future
As Esports grows in infamy the forward-thinking minds behind Altenar’s growing success understand that the new-wave of sports betting is here to stay and is adapting what sports content they offer to operators and customers alike.
In doing this, and proving to be a reliable source for data, content and experience, the team behind Altenar’s software are demonstrating why they’re where stability meets flexibility and this has driven many online operators to Altenar’s figurative front doors.
An adaptable sportsbook software and provider might be the key to success in this relatively new-found interest in Esports betting that is slowly but surely growing in popularity around the world.
After all, it’s always best to have a trained professional at the helm of these endeavours and that’s why Vinnare Group, Altenar and Oddin make the perfect sports betting trio amidst the industry’s new-wave.
You can learn more about Altenar from their website and by requesting a demo, to see why stability meeting flexibility just might be the key to your success.
In the words of the sportsbook software provider … Let’s talk!
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Leading sportsbook provider joins forces with one of the industry’s most established gaming content and technology brands
18 June, 2026
Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, in a deal that will further strengthen both companies’ offerings across key regulated European markets.
The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.
Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.
By combining Greentube’s extensive market presence and digital expertise with Altenar’s sportsbook capabilities, the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience.
Charlie Williams, Commercial Director at Altenar, said:
“We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
“At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK.
We look forward to working closely with the Greentube team and supporting their continued growth.”
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
“Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we’re well placed to offer something compelling in markets where the bar for quality continues to rise.”
The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s omnichannel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
The post Altenar and Greentube Announce Strategic Sportsbook Partnership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Leading sportsbook provider joins forces with one of the industry’s most established gaming content and technology brands
18 June, 2026
Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, in a deal that will further strengthen both companies’ offerings across key regulated European markets.
The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.
Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.
By combining Greentube’s extensive market presence and digital expertise with Altenar’s sportsbook capabilities, the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience.
Charlie Williams, Commercial Director at Altenar, said:
“We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
“At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK.
We look forward to working closely with the Greentube team and supporting their continued growth.”
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
“Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we’re well placed to offer something compelling in markets where the bar for quality continues to rise.”
The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s omnichannel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
The post Altenar and Greentube Announce Strategic Sportsbook Partnership appeared first on Americas iGaming & Sports Betting News.
Altenar, a leading sportsbook platform provider, and Anakatech Interactive Limited have agreed to extend their long-term sportsbook technology partnership, reinforcing continued collaboration across key regulated markets.
Anakatech Interactive Limited, established in 2013, develops a powerful gaming platform built in-house with its own game studios producing 220+ online and mobile-friendly scratch, slot, crash, table and lottery games, and this broader gaming expertise underpins its growing sportsbook and casino operations.
The partnership spans key regulated markets, with a strong focus on the UK, where Anakatech operates brands such as Betnero and Luckymate.The renewal reflects strong commercial performance and sustained business growth driven by the partnership.
Under the agreement, Anakatech will continue to leverage Altenar’s fully managed sportsbook solution across its portfolio, supporting both existing brand expansion and the planned launch of new brands.
The decision to extend the partnership was driven by solid performance and consistent month-on-month growth, with Anakatech achieving more than 103% growth over the past 18 months while operating on Altenar’s platform.
The deal also reflects Anakatech’s confidence in Altenar’s stable and scalable environment, with the operator also highlighting the value of receiving not only core platform delivery, but also tailored support aligned with its specific business needs.
Altenar provides Anakatech with a fully managed sportsbook solution including:
- End-to-end sportsbook platform management
- Advanced risk management tools
- Customised betting markets
- 24/7 operational and technical support
- Ongoing product enhancements and feature development aligned with operator needs
Vasilis Betzelos, Head of Commercial Account Managers at Altenar, said: “We are pleased to continue our partnership with Anakatech Interactive Limited. The growth they have achieved demonstrates the strength of the collaboration, and we remain committed to supporting their continued expansion across existing and new brands.”
Ivan Di Pieri, Head of Sportsbook at Anakatech, said: “Adding a sportsbook vertical to our range of services has been a long-considered move. We are pleased to partner with one of the industry’s top providers and are confident that our offering will continue to improve over time.”
The post Altenar Extends Sportsbook Partnership with Anakatech Following Strong Growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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