Latest News
Drifted.com releases ‘ultimate’ free online browser game for international drifting fans
Drifted, the worldwide online drifting platform and community, announces the launch of Drift Hunters MAX with its list of new features, cars, tracks, and visual improvements, resulting in the ultimate, free, online drifting game. The new release is announced to the press as the USA championship, Formula Drift, takes place in Long Beach, California.
Responding to fans’ requests for updates on the original Drift Hunters game, the Drifted .com team developed a new version from scratch. By opting for this approach the team has been able to utilise the very best that the Unity game engine has to offer, unleashing many exciting new possibilities for players.
Drift Hunters MAX features:
- Improvements on players’ ability to save their progress in the game. Integration into Drifted.com’s new account functionality allows users to save their progress to the Cloud, and log in and resume their play regardless of location. This is ideal for people on the go or commuting.
- Improved graphics which take Drift Hunters MAX visuals to the next level.
- Improved physics which provides the most realistic browser drifting experience to date.
- Based on fans’ feedback, Drifted .comhas added 12 new, exclusive cars to the game: a mind-blowing 37 cars stored in your garage, with an enhanced tuning menu which tells gamers the score multiplier, power, weight, and speed with each upgrade. Among the most popular requests were some of the most impressive modern drift chassis, such as the Toyota GR Supra and the BMW E92 M3.
- The inclusion of exclusive tracks in the original game had earned a cult following; in Drift Hunters MAX players can race on 12 exciting tracks including an incredible touge track alongside a parking lot, which enables players to refine their wall-scraping abilities. The tracks’ appearances are now more visually impressive.
Drift Hunters MAX was recently launched on YouTube on 4 February 2022 by rising drifting star, Max Cotton, who has competed at the highest levels of professional drifting in the UK and Europe at just 15 years old. Max is also a huge fan of the original game.
Whilst road-testing the game, Max commented: “I’m just going to be here at like 7 o’clock tomorrow morning still playing this game…I might just quit professional drifting and play Drift Hunters MAX the whole time!”
Founder and CEO of Drifted .com, Joseph Terrell, says: “The original Drift Hunters game was hugely popular among drifting fans thanks to its realistic physics and similarities to real-world drifting. However, despite its popularity, Drift Hunters didn’t receive updates for several years. But we noticed how loyal and passionate the fans are and so we took the decision in 2021 to reimagine the game so they have a much-enhanced gaming experience.
“Listening to fans’ requests for improvements, as a surprise, we also delivered the first-ever competition car to the series – Max Cotton’s pro-spec Nissan Silvia PS13. The response has been incredible – so far we have 20,000 active Drift Hunters MAX accounts, created by gamers in the USA, UK and Australia.
“We genuinely believe that any automotive enthusiast will be able to enjoy what Drift
Hunters MAX has to offer. Already very popular among young people, the game is free, quick and convenient to play wherever you are.”
Drifted .com continually listens to the fans’ feedback and intends to launch new updates to the game as frequently as possible.
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eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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