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Sportradar Reports Strong Growth in Fourth Quarter and Full Year 2021

Fourth quarter revenue grew 41% while full year 2021 revenue grew 39%, exceeding Company’s outlook
Annual revenue surpasses €500 million for the first time in Company’s history
Company projects solid annual revenue growth of 18% to 25% in fiscal 2022
Secured multiyear partnerships with NHL, NBA, ITF, ICC, UEFA, Bundesliga
Sportradar Group AG, a leading global technology company enabling next generation engagement in sports, and the number one provider of business-to-business solutions to the global sports betting industry, today announced financial results for its fourth quarter and full year ended December 31, 2021.
Full Year 2021 Highlights and Annual Outlook
- Revenue for the full year of 2021 increased 39% to €561.2 million ($634.2 million)1 compared with the prior year, driven by strong growth across all business segments. Full year revenue exceeded the top end of the Company’s 2021 annual outlook range of €553 – €555 million.
- Adjusted EBITDA2 for the full year of 2021 increased 33% to €102.0 million ($115.3 million)1 compared with the prior year. Full year Adjusted EBITDA exceeded the top end of the Company’s 2021 annual outlook range of €99.5 – €101.5 million.
- Adjusted EBITDA2 for 2021 excluding Sportradar’s September 2021 Initial Public Offering (IPO) costs was €113.7 million ($128.5 million)1.
- Adjusted EBITDA margin2 for 2021 was 18% compared with 19% for 2020. Excluding IPO costs, Adjusted EBITDA margin was 20% for 2021.
- Strong Dollar-Based Net Retention Rate2 increased to 125% for fiscal 2021 compared with 113% for fiscal 2020 highlighting the continued success of the Company’s cross-sell and upsell strategy across its global customer base.
- Cash and cash equivalents totaled €742.8 million as of December 31, 2021. Total liquidity available for use at December 31, 2021, including undrawn credit facilities was €852.8 million.
- Sportradar extended multiyear partnerships with the National Hockey League (NHL), National Basketball Association (NBA), International Tennis Federation (ITF) and Bundesliga International, in addition to securing new deals with the International Cricket Council (ICC) and the Union of European Football Associations (UEFA). These deals reinforce Sportradar’s leadership as a trusted technology and data partner to the biggest leagues and federations around the world.
- The Company provided an annual outlook for full-year 2022 for revenue and Adjusted EBITDA2. Revenue is expected to be in the range of €665.0 million to €700.0 million and Adjusted EBITDA2 is expected to be in the range of €123.0 million to €133.0 million. Please see the “Annual Financial Outlook” section of this press release for further details.
Fourth Quarter 2021 Highlights
- Revenue in the fourth quarter of 2021 increased 41% to €152.4 million ($172.2 million)1 compared with the fourth quarter of 2020, driven by robust growth across all business segments.
- Continued strong performance in the U.S. market with U.S. revenue increasing by 92% to €23.2 million ($26.2 million) 1 compared with the fourth quarter of 2020.
- Adjusted EBITDA2 in the fourth quarter of 2021 increased 14.0% to €21.4 million ($24.2 million)1 compared with the fourth quarter of 2020.
- Adjusted EBITDA margin2 was 14% in the fourth quarter of 2021, compared with 17% over the prior year primarily as a result of increased investment in content and technology, higher costs related to being a public company, as well as higher M&A costs.
- Adjusted Free Cash Flow2 in the fourth quarter of 2021 decreased to (€22.5) million which resulted in a cash flow conversion2 of (105.1%) primarily as a result of additional interest from the Company’s senior secured term loan facility originating in November 2020, timing of sports data licensing payments to leagues, IPO related payments as well as higher costs associated with being a public company.
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1 For the convenience of the reader, we have translated Euros amounts in the tables below at the noon buying rate of the Federal Reserve Bank of New York on December 30, 2021, which was €1.00 to $1.13.
2 Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.
Key Financial Measures
In millions, in Euros € | Q4 | Q4 | Change | FY | FY | Change | ||||||||
2021 | 2020 % | 2021 | 2020 % | |||||||||||
Revenue | 152.4 | 108.0 | 41% | 561.2 | 404.9 | 39% | ||||||||
Adjusted EBITDA2 | 21.4 | 18.8 | 14% | 102.0 | 76.9 | 33% | ||||||||
Adjusted EBITDA margin2 | 14.0% | 17.4% | – | 18.2% | 19.0% | – | ||||||||
Adjusted Free Cash Flow2 | (22.5) | 7.1 | – | 14.5 | 53.5 | (73%) | ||||||||
Cash Flow Conversion2 | (105.1%) | 37.5% | – | 14.3% | 69.6% | – | ||||||||
Carsten Koerl, Chief Executive Officer of Sportradar said: “I am very pleased with our strong results, which illustrate how well we are delivering on our operational and growth plans. Importantly, we have good momentum going into our next fiscal year. We are continuing to invest in content, technology and people that will allow us to deliver profitable growth in line with our goals.
Koerl continued, “We are particularly pleased about more than doubling our year-over-year revenues in the United States, which continues its explosive sports betting growth story. Sportradar has been a leader in this market since 2014, and we’re now seeing the results of our early investment. We continue to see the enormous opportunity as sports betting becomes an increasingly integral part of the media entertainment fabric in the U.S.
Segment Information
RoW Betting
- Segment revenue in the fourth quarter of 2021 increased by 30% to €82.2 million compared with the fourth quarter of 2020. This growth was driven primarily by uptake in our higher value-add offerings including Managed Betting Services (MBS) and Live Odds Services, which increased by 74% and 26% respectively. MBS experienced record turnover3 and Live Odds grew as a result of higher volume of sports coverage.
- Segment Adjusted EBITDA2 in the fourth quarter of 2021 increased by 58% to €45.7 million compared with the fourth quarter of 2020. Segment Adjusted EBITDA margin2 improved to 56% from 46% compared with the fourth quarter of 2020 driven by growth in higher margin products.
- Full year 2021 revenue grew 32% to €309.4 million compared with the prior year of 2020. Full year Adjusted EBITDA2 increased 49% to €177.0 million. Full year 2021 Adjusted EBITDA margin2 improved to 57% from 51% in the prior year.
1 For the convenience of the reader, we have translated Euros amounts in the tables below at the noon buying rate of the Federal Reserve Bank of New York on December 30, 2021, which was €1.00 to $1.13.
2 Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.
3 Turnover is the total amount of stakes placed and accepted in betting.
RoW Audiovisual (AV)
- Segment revenue increased in the fourth quarter of 2021 by 52% to €35.6 million compared with the fourth quarter of 2020. This growth was primarily a result of increased volume of streaming services across all major sports.
- Segment Adjusted EBITDA2 in the fourth quarter of 2021 increased by 77% to €9.9 million compared with the fourth quarter of 2020. Segment Adjusted EBITDA margin2 improved to 28% from 24% compared with the fourth quarter of 2020.
- Full year 2021 revenue grew 32% to €140.2 million compared with the prior year of 2020. Full year Adjusted EBITDA2 increased 47% to €39.2 million. Full year 2021 Adjusted EBITDA margin2 improved to 28% from 25% in the prior year.
United States
- Segment revenue in the fourth quarter of 2021 increased by 92% to €23.2 million compared with the fourth quarter of 2020. This growth was driven by our increased sales of U.S. Betting services as the underlying market and turnover3 grew. We also experienced strong adoption of our ad:s product, growth in U.S. Media and a positive impact from the acquisition of Synergy Sports.
- Segment Adjusted EBITDA2 in the fourth quarter of 2021 decreased to (€7.6) million compared with the fourth quarter of 2020 primarily due to increased investment in the Company’s league and team solutions focused business. Segment Adjusted EBITDA margin2 decreased to (33%) from 11% compared with the fourth quarter of 2020 reflecting the aforementioned increased investment.
- Full year 2021 revenue grew 108% to €71.7 million compared with the prior year of 2020. Full year Adjusted EBITDA2 decreased 38% to (€22.6) million. Full year 2021 Adjusted EBITDA margin2 improved to (32%) from (48%) in the prior year.
Costs and Expenses
- Personnel expenses in the fourth quarter of 2021 increased by €12.7 million to €47.0 million compared with the fourth quarter of 2020 primarily resulting from additional hires in the Company’s product and technology organizations (2,959 FTE in the fourth quarter of 2021 vs 2,366 FTE in the fourth quarter of 2020).
- Other Operating expenses in the fourth quarter of 2021 increased by €13.3 million to €27.2 million compared with the fourth quarter of 2020 mainly driven by higher travel and entertainment and marketing costs as pandemic restrictions eased, higher M&A costs as well as increased costs to implement a new enterprise resource planning (ERP) system.
- Total Sport rights costs in the fourth quarter of 2021 increased by €8.8 million to €38.5 million compared with the fourth quarter of 2020, primarily resulting from a normalized schedule in sports such as NBA, NHL and MLB, as COVID-19 pandemic restrictions eased.
2 Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.
3 Turnover is the total amount of stakes placed and accepted in betting.
Fourth Quarter Business Highlights
- Sportradar and the NBA announced an expansive multiyear partnership agreement that will see the NBA, Women’s National Basketball Association (WNBA) and NBA G League use Sportradar’s global and wide-ranging capabilities to grow U.S. operations, increase their international footprint and drive fan engagement. This new partnership begins with the 2023-24 NBA season and provides the NBA with an equity stake in Sportradar.
- The Company extended its long-term partnership with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, featuring a suite of AI-driven fan engagement tools which enable Genrmany’s top football league to better engage fans.
- Sportradar also extended its partnership with Kambi, a leading global sports betting supplier. The deal reestablishes Sportradar as Kambi’s exclusive supplier of NBA, NHL, MLB, and college sports data in the US market.
- Sportradar announced a new multi-year partnership with PointsBet, a premier global online gambling operator, that establishes Sportradar as PointsBet’s US supplier of choice for MLB, NBA, NHL, college football, and college basketball data.
- Sportradar announced a partnership with UEFA’s as their exclusive authorized collector and distributor of data for betting purposes, as well as extending its role as UEFA’s official integrity partner. The Company secured this landmark agreement following UEFA’s first competitive tender process for its data distribution rights for betting purposes.
- The Company strengthened its existing partnership with ITF with a three-year extension to serve as the ITF’s official data partner.
- Sportradar was selected by the ICC making Sportradar its Official Data Distribution and Official Betting Live Streaming Partner. The partnership will create more opportunities for the ICC to engage with its fan base through Sportradar’s network of 1,000 media and sports-betting clients across 80 countries.
- The Company underlined its commitment to protecting the integrity of sport with the launch of Universal Fraud Detection System (UFDS) free of charge. Sportradar Integrity services has utilized UFDS, to detect suspicious activity in 12 sports across more than 70 countries. Sportradar will begin delivering its UFDS bet monitoring service free of charge, to sports federations, sports leagues, and state authorities around the world, in its continued commitment to protecting the integrity of global sport and making the system accessible to all.
- Sportradar announced significant high-profile hires to further strengthen its US team, including Andrew Bimson as North American Chief Operating Officer, Jim Brown as Head of Integrity Services & Harm Prevention and Rima Hyder as Head of Investor Relations.
Annual Financial Outlook
Sportradar is providing its outlook for fiscal 2022.
- Revenue is expected to be in the range of €665.0 million to €700.0 million ($752.0 million to $791.0 million)1, representing growth of 18% to 25% over fiscal 2021.
- Adjusted EBITDA2 is expected to be in the range of €123.0 million to €133.0 million ($139.0 million to $150.0 million) 1, representing growth of 21% to 30% over fiscal 2021.
- Adjusted EBITDA margin2 is expected to be in the range of 18.5% to 19.0%, an improvement over the prior year.
1 For the convenience of the reader, we have translated Euros amounts in the tables below at the noon buying rate of the Federal Reserve Bank of New York on December 30, 2021, which was €1.00 to $1.13.
2 Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.
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Global Markets Stage at SBC Summit to Explore What’s Next for North America

SBC Summit 2025’s Global Markets Stage will conclude with a focused look at the North American sports betting and iGaming market, one of the industry’s most commercially significant and complex regions.
Taking place on Thursday, 18 September at the Feira Internacional de Lisboa (FIL), the Global Markets: North America track will round off three days of market-focused content covering Latin America & Brazil, Western Europe and North America.
With a combined value of $23.44 billion, the US and Canadian markets are shaped by fierce competition, patchwork regulation, and steep entry costs. Yet, for those able to stand out and innovate, the long-term upside is significant.
Industry leaders representing operators, regulators, affiliates, and suppliers will take to the stage to discuss the rise of alternative betting formats in the region, including sweepstakes casinos, Daily Fantasy Sports, and peer-to-peer betting.
While these formats have allowed new entrants to gain market share, they’ve also attracted regulatory scrutiny. Panellists will explore whether these models offer genuine long-term potential or are likely to be curtailed by new regulations.
Rasmus Sojmark, Founder and CEO of SBC, said: “North America may be a maturing market, but it remains one of the most commercially important regions for sports betting and iGaming. With regulatory progress slowing in key states, new market entrants are turning to alternative betting models to maintain momentum and explore fresh opportunities.
“Attendees at our North America track will leave with a clear view of which of these formats are working, what’s driving their growth, and the regulatory challenges alternative models must navigate if they are to have a lasting impact in this region.”
The track will open with a heavyweight panel featuring leading voices from across the North American market. US Leaders Panel: Sweeping the States – The Rise of Alternative Betting will see Jared Beber (CEO, Bet99), Paul Burns (CEO, Canadian Gaming Association), Brett Calapp (Co-Founder, RareMint), Paris Smith (CEO, DefyTheOdds), Dinos Stranomitis (COO, Altenar) and Alexandre Tomic (CEO, Alea) discuss the booming popularity of alternative betting models amid a slowdown in US states legalising online gambling. Moderated by Jessica Welman (Editor, SBC Americas), the panel will explore whether this trend has staying power or faces an imminent regulatory clampdown.
Building on this theme is the panel Sweepstakes Boom – Sustainable Growth or Short-Lived Trend? This panel will examine the rise of sweepstakes and live casinos across the US and ask whether the rapid adoption of these offerings may pave the way for a lasting market. The panel will see Yoel Chapman (CPO, Soft2Bet), Marcello De Crescenzo (Senior Account Executive, Optimove), Brian Goodman (CEO, Golden Matrix Group), Karolina Moscicka (COO, BugsyEmpire), and Dmitry Starostenkov (CEO, EvenBet) answer how these formats could build a lasting model if responsible frameworks are implemented.
The Social Side of Betting – Peer-to-Peer, Gamification & Community will explore another fast-growing trend in the region: peer-to-peer wagering. The panel will examine whether the social side of these platforms could reshape how players engage with betting. Hebert L Luiz T Crespin Gaban (CMO, Aposta Ganha), Horst Maberly (Head of Gaming Investments, Lance East Office), Monica Rangel (VP Marketing & Strategy, A5 Labs), Marion Ryan (Managing Director, Tombola), and Josh Turk (Chief Strategy Officer, North America, Low6) will discuss what’s driving the rise of peer-to-peer models, how they’re fostering player communities, and which regulatory hurdles could limit further growth.
The track will conclude with Tribal Gaming: Blurred Lines or Commercial Collaboration?, a discussion on how alternative betting formats are impacting North America’s tribal gaming sector. Tony Amormino (CEO, Apache Nugget Corporation), Robert Davidman (CEO, World Golf Series), Will Griffiths (Founder, Investor & Tribal Partner, Level Media), and Jamie Hummingbird (Chairman, NTGCR – National Tribal Gaming Commissioners & Regulators) will consider whether these formats could open new avenues for growth or present challenges for the tribal gaming community.
The post Global Markets Stage at SBC Summit to Explore What’s Next for North America appeared first on European Gaming Industry News.
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FDJ UNITED RENEWS PARTNERSHIP WITH QUEENSBERRY PROMOTIONS

EXTENDED PARTNERSHIP WILL BRING BOXING FANS BEHIND THE SCENES OF BLOCKBUSTER BOUTS
- FDJ United & Queensberry Promotions expand their long-term partnership
- The ‘UNIBET Lowdown’ digital series returns for exclusive interviews and insights
- Previous exclusives from Frank Warren, Daniel Dubois, Anthony Yarde & Ryan Garner
- Frank Warren: “UNIBET is the place to be when it comes to digital series for boxing fans everywhere”
- FDJ United, whose brands include UNIBET & 32Red, are Europe’s leading betting and gaming operators
Frank Warren’s Queensberry Promotions and long-term sponsors FDJ United, whose brands include UNIBET and 32Red, are renewing their partnership. The news further cements FDJ United’s commitment to the growth of boxing and will see fight fans go behind the scenes of some of Queensberry’s premium UK fights.
Frank Warren, Founder and Promoter, Queensberry Promotions, said: “We are very happy to be renewing our partnership with UNIBET just before we enter into a sequence of blockbuster fights and shows. I’ve been involved in this sport for many, many years and the way people interact with boxing has changed beyond recognition.
“Here at Queensberry, we are certain this partnership will make sure these developments continue in the right direction, giving boxing fans unique access to the fighters and making them feel closer to the action. UNIBET is the place to be when it comes to digital series for boxing fans everywhere, so we are delighted to continue this collaboration.”
When boxing returns to UK soil for the British & Commonwealth Championship fight between Jack Rafferty and Mark Chamberlain on Saturday 23rd August, UNIBET will help to bring boxing fans closer to the action with the return of their ‘UNIBET Lowdown’ digital series. Kickstarting with an exclusive interview from Josh Taylor, fans will be given a special preview of what is set to be an incredible fight and build further excitement for Fight Week.
The series will bring you along for the build-up to Fight Week, giving you unprecedented access. From specially crafted shows, exclusive interviews, to the final press conference and weigh-in, you will see your favourite boxers like you’ve never seen them before.
Sam Mead, General Manager UK, FDJ United said: “We are absolutely delighted to be continuing our partnership with Queensberry Promotions. Our relationship dates back nearly a decade, to 2016, and has helped to showcase our UNIBET-sponsored content alongside some of the most iconic nights in boxing history. Along with Queensberry, we share a similar ethos in delivering a customer-first approach – using the ever-growing medium of digital content to be innovative and engage existing and attract new fans. For the upcoming season, we aim to take our content even further – giving access that overtakes our previous offerings and gets fans even closer to the action”
The post FDJ UNITED RENEWS PARTNERSHIP WITH QUEENSBERRY PROMOTIONS appeared first on European Gaming Industry News.
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Strive Brokers SBK’s First Irish Football Partnership with Dundalk FC

Strategic sports marketing consultancy Strive Sponsorship has announced a new partnership between SBK, the challenger sportsbook app powered by the Smarkets exchange, and Dundalk FC, one of Ireland’s most decorated football clubs.
The multi-year agreement marks SBK’s first foray into Irish football and comes as the League of Ireland experiences record growth, with rising attendances, investment, and increased media attention. Dundalk currently sit top of the League of Ireland First Division, pushing for a return to the Premier Division and building on a legacy that includes multiple league titles and European football campaigns.
As part of the partnership, SBK branding will feature across matchday and digital assets, and the two parties will collaborate on fan-focused initiatives throughout the season.
“We’re proud to help SBK expand into one of Europe’s fastest-growing football markets,” said Malph Minns, Managing Director at Strive Sponsorship.
“Dundalk and SBK are both challenger brands with strong ambitions. This partnership is rooted in shared values, growth potential, and the desire to do things differently. The League of Ireland is a sleeping giant, and forward-thinking brands are starting to recognise the opportunity. We’re excited to play a part in bringing that vision to life.”
The deal extends SBK’s growing football sponsorship portfolio and continues Strive’s work supporting the brand’s data-led strategy for market entry, fan engagement, and long-term brand building across the UK and now Ireland.
Adam Baylis, Marketing Director at SBK, said: “We couldn’t be more excited to stand alongside Dundalk FC as partners this season. SBK are proud to back the Lilywhites and be part of this exciting journey back to the Premier Division!”
Nita Whelan, Head of Operations at Dundalk FC, said: “We’re delighted to welcome SBK to Dundalk FC. While SBK operates in the betting space, what stands out is their tech-first approach, focused on fairness and responsibility. It’s encouraging to align with a brand that’s pushing for better standards across the industry while also backing clubs like ours.”
The post Strive Brokers SBK’s First Irish Football Partnership with Dundalk FC appeared first on European Gaming Industry News.
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