Latest News
2mee completes major funding round
Direct Human Messaging platform allows operators to send high-impact hologram messages directly to consumers, generating CTR rates in excess of 50%
2mee, the Direct Human Messaging platform that helps online gambling operators take player communication and engagement to the next level, has raised £500,000 in its latest funding round as it continues to scale at pace.
The capital injection will allow 2mee to shift up a gear with its sales and marketing activity and grow its commercial team as it looks to partner with more online sportsbook and casino brands seeking to connect with players on a deeper, more personal level.
2mee’s patented technology allows gambling operators to send Human Hologram Messages directly to customers in a way that demands their absolute attention. It has been deployed by big-name brands such as BetFred and Sportsbet.io to leverage the power of emotional intelligence to boost acquisition, retention and deliver KYC and compliance messaging with empathy.
The results speak for themselves – in tests, 2mee’s Instant Human Hologram Messaging delivered 650-2,000% greater engagement with real-world clients enjoying an unprecedented average CTR of 51%.
2mee, whose technology is patented in Europe, China, Hong Kong and the US, allows its customers to send messages across all of the channels where their audiences are active including web – via push and pull messaging – and native mobile applications.
2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.
James Riley, CEO of 2mee, said: “We are thrilled to have closed our latest funding round led by experienced tech investors. This will allow us to deploy our ambitious expansion plans and help more sportsbook and casino operators harness the power of face-to-face communication.
“2mee provides unrivalled engagement and CTR rates, allowing operators to take player acquisition and retention to the next level in what has become a fiercely competitive, and expensive, market.
“We have made great early progress but the additional capital we have brought into the business via this funding round will allow us to drive greater awareness of the 2mee product and to work with more operators and brands than ever before.”
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casino resorts
Plaza Hotel & Casino and The Mob Museum launch ‘Wiseguy Getaway’ package
Downtown Las Vegas bundle includes a two-night minimum stay, Mob Museum tickets and Oscar’s Steakhouse perk; booking window runs through Dec. 26, 2026.
Plaza Hotel & Casino and The Mob Museum said May 18, 2026 they are partnering on a new downtown Las Vegas hotel offer called The Wiseguy Getaway.
The package includes a two-night minimum stay at the Plaza Hotel & Casino, two complimentary tickets to The Mob Museum, a complimentary appetizer at Oscar’s Steakhouse during happy hour, and an “exclusive autographed photo” of Oscar B. Goodman, described by the companies as a reputed mob attorney and former mayor of Las Vegas.
“From being in Casino to the mobsters Oscar Goodman once represented, the Plaza is uniquely tied to this captivating element of Vegas history, so creating the Wiseguy Getaway with The Mob Museum made perfect sense,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The drama and intrigue of the mob era continue to fascinate our guests, so we believe this new hotel package will be very popular.”
“Las Vegas has no shortage of incredible experiences, and the Wiseguy package adds something truly unique to the mix. This Downtown Las Vegas adventure combines world-class history, curated dining and an iconic hotel stay into something you genuinely can’t find anywhere else in the city,” said Ashley Miller, vice president of marketing, communications and sales, The Mob Museum.
Stays must be booked by Dec. 26, 2026, and occur by Dec. 28, 2026. Reservations are available via the Plaza’s website.
The post Plaza Hotel & Casino and The Mob Museum launch ‘Wiseguy Getaway’ package appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bonus abuse
SEON warns World Cup betting surge will expose retention and loyalty fraud
Fraud expert George Pace says operators focused on welcome bonus abuse risk missing ongoing “back door” losses during peak volume.
SEON fraud expert George Pace is warning betting and gaming operators to brace for a World Cup-driven spike in account activity that could strain fraud teams and increase losses from promotion and loyalty abuse.
“The World Cup will be one of the biggest stress tests for fraud teams in betting and gaming. Promotion abuse and loyalty abuse already account for a significant share of fraud losses, and that’s before you factor in the World Cup surge. Logins, registrations and transactions will all spike at the same time, while operators compete aggressively with welcome bonuses and free bets.”
Pace said operators often prioritize stopping welcome bonus abuse, but argued the larger threat during high-volume events is repeat exploitation tied to retention mechanics. “Most attention goes to welcome bonus fraud, but that’s only a one-time hit. The bigger risk is retention abuse. It creates an ongoing revenue stream for fraudsters and often goes unnoticed for longer, especially during high-volume events.”
He added that fraudsters may not need advanced tactics if they can blend in while legitimate traffic rises. “When thousands of legitimate, high-value players become active at once, fraudsters don’t need to be particularly sophisticated. They just need to blend in with normal behavior, making detection harder at the exact moment teams are already stretched.”
Pace also pointed to what he described as a growing gap between fraud losses and topline performance for operators. “Recent data shows many operators aren’t prepared for this shift. Already, 57% report fraud losses growing faster than revenue, a gap that only widens during high-volume events like the World Cup. Operators that only protect the front door are going to get robbed through the back.”
The post SEON warns World Cup betting surge will expose retention and loyalty fraud appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Plaza Hotel & Casino and The Mob Museum to offer The Wiseguy Getaway
Plaza Hotel & Casino and The Mob Museum to offer The Wiseguy Getaway
The Plaza Hotel & Casino and The Mob Museum, the National Museum of Organized Crime and Law Enforcement, are partnering to offer a special downtown Las Vegas hotel package, The Wiseguy Getaway, as the best way to see Las Vegas beyond the Strip and experience the classic mob era of Las Vegas.
The Wiseguy Getaway package was created by the Plaza and The Mob Museum given the high interest guests have for the mobster era of Las Vegas and how they both uniquely highlight the city’s past. The Plaza’s iconic glass domed restaurant was featured in the classic mobster movie Casino and today, is named after reputed mob attorney and former Mayor of Las Vegas, Oscar B. Goodman. Many of the menu items at Oscar’s Steakhouse pay homage to Goodman’s infamous ‘friends,’ like No Nose’s Mob Meatballs, Crazy Phil’s Onion Soup, and Joey C’s Filet Mignon. Goodman was also the primary visionary of The Mob Museum, which consistently ranks as one of the most unique things to do in Las Vegas and has become the predominant authority on the history of organized crime, law enforcement and the mob in Las Vegas with its unmatched collection of artifacts, immersive storylines, and interactive exhibits.
The Wiseguy Getaway package offers guests:
2-night stay (minimum) at the Plaza Hotel & Casino
2 complimentary tickets to The Mob Museum
Complimentary appetizer at Oscar’s Steakhouse during happy hour
Exclusive autographed photo of reputed mob attorney and former Las Vegas Mayor Oscar B. Goodman
“From being in Casino to the mobsters Oscar Goodman once represented, the Plaza is uniquely tied to this captivating element of Vegas history, so creating the Wiseguy Getaway with The Mob Museum made perfect sense,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The drama and intrigue of the mob era continue to fascinate our guests, so we believe this new hotel package will be very popular.”
“Las Vegas has no shortage of incredible experiences, and the Wiseguy package adds something truly unique to the mix. This Downtown Las Vegas adventure combines world-class history, curated dining and an iconic hotel stay into something you genuinely can’t find anywhere else in the city,” said Ashley Miller, vice president of marketing, communications and sales, The Mob Museum.
Stays must be booked by Dec. 26, 2026, and occur by Dec. 28, 2026. Reservations can be made online at .plazahotelcasino.com/hotel-packages/wise-guy-room-package/.
The post Plaza Hotel & Casino and The Mob Museum to offer The Wiseguy Getaway appeared first on Americas iGaming & Sports Betting News.
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