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2mee completes major funding round
Direct Human Messaging platform allows operators to send high-impact hologram messages directly to consumers, generating CTR rates in excess of 50%
2mee, the Direct Human Messaging platform that helps online gambling operators take player communication and engagement to the next level, has raised £500,000 in its latest funding round as it continues to scale at pace.
The capital injection will allow 2mee to shift up a gear with its sales and marketing activity and grow its commercial team as it looks to partner with more online sportsbook and casino brands seeking to connect with players on a deeper, more personal level.
2mee’s patented technology allows gambling operators to send Human Hologram Messages directly to customers in a way that demands their absolute attention. It has been deployed by big-name brands such as BetFred and Sportsbet.io to leverage the power of emotional intelligence to boost acquisition, retention and deliver KYC and compliance messaging with empathy.
The results speak for themselves – in tests, 2mee’s Instant Human Hologram Messaging delivered 650-2,000% greater engagement with real-world clients enjoying an unprecedented average CTR of 51%.
2mee, whose technology is patented in Europe, China, Hong Kong and the US, allows its customers to send messages across all of the channels where their audiences are active including web – via push and pull messaging – and native mobile applications.
2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.
James Riley, CEO of 2mee, said: “We are thrilled to have closed our latest funding round led by experienced tech investors. This will allow us to deploy our ambitious expansion plans and help more sportsbook and casino operators harness the power of face-to-face communication.
“2mee provides unrivalled engagement and CTR rates, allowing operators to take player acquisition and retention to the next level in what has become a fiercely competitive, and expensive, market.
“We have made great early progress but the additional capital we have brought into the business via this funding round will allow us to drive greater awareness of the 2mee product and to work with more operators and brands than ever before.”
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PokerStars Casino adds Skullapalooza as fifth 2026 Slotlist pick
Psiclone Games and Playtech-built title features three Free Spins modifiers, including expanding reels, sliding wilds and jackpots up to 500x bet.
PokerStars Casino has released Skullapalooza as the fifth game in its 2026 The Slotlist series, making the title the featured slot on the operator’s Casino tab for the month.
Skullapalooza is developed by Psiclone Games and Playtech. The game’s core hook is a Free Spins system built around three “Skull” features that can be triggered individually or in combination: expanding reels, jackpot accumulators and stacked sliding wilds.
According to the company, players can land different coloured gems to randomly trigger one or more Free Spins variants. Pink gems may trigger Free Games with Expanding Reels, blue gems may add Sliding Wilds, and purple gems may activate pots with a grand prize of up to 500x total bet. The company said all three variants can be active at once.
“The Slotlist is designed to spotlight games that deliver a well-rounded player experience, combining innovative features, striking visuals, and immersive gameplay”, said Ed Fogarty, Associate Director of PokerStars Casino Commercial. “Skullapalooza embodies all these qualities, and we’re thrilled to feature it prominently in The Slotlist this month.”
Skullapalooza joins earlier 2026 Slotlist picks including Baozang Empire of Plenty, Magnificent Power Leprechaun, and 12 Burning Baseballs.
The post PokerStars Casino adds Skullapalooza as fifth 2026 Slotlist pick appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Arizona
Arizona extends Gaming Department for six years; problem gambling budget rises 20%
Governor Hobbs signs SB 1671; new budget sets $4M spend authority plus $500K a year from event wagering funds.
The Arizona Department of Gaming has secured a six-year continuation after Governor Hobbs signed Senate Bill 1671, following the 2026 legislative session that adjourned June 12, 2026. The continuation also covers the Arizona State Boxing and Mixed Martial Arts Commission and the Arizona Racing Commission.
The Department said SB 1671 affirms its authority to regulate tribal gaming, event wagering and fantasy sports, horse racing and simulcast wagering, and boxing and mixed martial arts.
In parallel, the Department said Senate Bill 1847 and the state’s Fiscal Year 2027 budget expand expenditure authority for its Division of Problem Gambling. The budget authorizes $4,000,000 in total spending for the Division, which the agency said is a 20% increase from FY26.
The Department also said the legislature granted an annual $500,000 expenditure authority to use Event Wagering funds to support problem gambling, and that the Division will have grant oversight authority for the first time.
“Arizona first established the Department of Gaming in 1995 – and more than thirty years later, we remain excited about world-class regulation benefiting the entire state,” said Jackie Johnson, Department Director. “I’m grateful to Governor Hobbs and leaders in the state legislature, particularly continuation bill sponsor State Senator Shawnna Bolick, who thoroughly reviewed our agency with a deep commitment to public service, and I am pleased that the Department secured its continuation, which will allow us to strengthen our focus points in robust consumer protection and integrity.”
“The new state budget will strengthen longstanding investments in problem gambling assistance made possible through partnerships with Arizona’s Tribal Nations and the Arizona Lottery,” said Elise Mikkelsen. “We continue to see strong demand from individuals and families seeking information, resources, and treatment for gambling-related harm. This increased funding will help us expand the continuum of care and ensure more Arizonans have access to effective, inclusive, and timely support.”
The post Arizona extends Gaming Department for six years; problem gambling budget rises 20% appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ed Fogarty Associate Director of PokerStars Casino Commercial
Time to Fiesta with PokerStars Casino’s Latest The Slotlist Pick ‘Skullapalooza’ from Psiclone Games and Playtech
PokerStars Casino has unveiled the fifth game release in its 2026 The Slotlist series, Skullapalooza, a vibrant, high-energy slot game which brings a Mexican fiesta to life, combining bold visuals with layered mechanics.
Developed by Psiclone Games and Playtech, Skullapalooza offers classic slot action combined with a dynamic Free Spins system built around three distinct Skull features, allowing players to trigger and combine expanding reels, Jackpot accumulators, and stacked sliding wilds for enhanced gameplay depth and variety.
Players land different coloured gems on reels to randomly trigger one or more of the Free Spins Skulls. Pink gems might trigger Free Games with Expanding Reels; Blue gems might come with Sliding Wilds; and Purple gems might activate pots with a grand prize of up to 500x total bet. All three variants can be active at once for the ultimate Free Games experience.
The Slotlist curates a single headline slot game on the PokerStars Casino tab each month, hand-picked for its creativity, visual appeal, and engaging gameplay. PokerStars Casino continues to offer the broadest and most exciting selection of new slot releases every month.
“The Slotlist is designed to spotlight games that deliver a well-rounded player experience, combining innovative features, striking visuals, and immersive gameplay”, said Ed Fogarty, Associate Director of PokerStars Casino Commercial. “Skullapalooza embodies all these qualities, and we’re thrilled to feature it prominently in The Slotlist this month.”
Skullapalooza is now available to play on PokerStars Casino, joining titles such as Baozang Empire of Plenty, Magnificent Power Leprechaun, and 12 Burning Baseballs as part of The Slotlist’s standout picks for 2026.
For more information about PokerStars Casino The Slotlist visit the website.
The post Time to Fiesta with PokerStars Casino’s Latest The Slotlist Pick ‘Skullapalooza’ from Psiclone Games and Playtech appeared first on Americas iGaming & Sports Betting News.
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