Canada

Rivalry Launches Betting on Mobile Esports

Published

4 years ago

March 23, 2022

Rivalry Corp., an internationally regulated sports betting and media company, today announced that it has added mobile esports to its sportsbook. Customers can now wager on competitive esports played on mobile devices, considered to be one of the fastest-growing segments of the industry.

Rivalry is among the first sportsbooks globally to introduce a comprehensive mobile esports betting offering. Its titles currently include Mobile Legends: Bang Bang, League of Legends Wild Rift, Call of Duty Mobile, PUBG Mobile and Free Fire, with additional games to be introduced in the future.

“Mobile gaming is soaring in popularity around the world, and we believe mobile esports titles will be among the most played, viewed, and bet on within the coming years,” said Steven Salz, Co-Founder and CEO of Rivalry. “Not everyone has a desktop computer capable of playing top games, or a console at home, but nearly everyone now has a mobile phone. This makes the global ecosystem for mobile gaming incredibly deep and exciting. We think the future is massive for this platform.”

“Rivalry aims to innovate by bringing new products to market in advance of the traditional online betting providers. This approach has helped us establish the highest brand engagement among the Gen Z and younger Millennial demographic,” Salz added.

Developments signaling the continued growth of mobile esports include the following:

There are more than 2.2 billion active mobile gamers worldwide¹ and some estimates predict that half the world’s population will play mobile games by 2025.²
The most popular mobile games are achieving remarkable participation levels; Free Fire last year saw a peak of 150 million daily active players.³
Markets such as India, Southeast Asia and Latin America, where affordability may be a bigger concern, have experienced above average growth.⁴ For example, Battlegrounds Mobile India (BGMI) saw 50 million downloads in its first month of release.⁵
Gaming developers are devoting increasing resources to mobile titles.⁶

New mobile esports tournaments are being launched, similar to the pattern seen several years earlier in the broader esports space.⁷

Rivalry’s mobile esports offering continues its focus on product innovation and consistent execution. In 2021, the Company established a new category called Massively Multiplayer Online Gambling Games (MMOGG) with the launch of its proprietary Rushlane online casino game. Rivalry also developed an engagement program called ‘Quest’ which adds a meta-layer role play game (RPG) that enables customers to earn experience points and the opportunity to earn rewards. Beyond these discrete offerings, Rivalry prides itself on having originally developed its entire user experience top to bottom, crafting a novel entertainment experience for esports and sports fans. The Company looks forward to welcoming mobile esports fans to enjoy the latest offering.

Alberta

Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint

Published

2 days ago

May 22, 2026

GamingAmericas.com

play’n-go-granted-alberta-igaming-licence,-expanding-canadian-market-footprint

The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.

Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.

The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.

Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.

Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”

The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.

As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.

About Play’n GO

With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.

A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.

Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.

Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.

The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.

With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.

In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.

Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.

For more information, please visit www.playngo.com

The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.

Alberta

Play’n GO secures Alberta iGaming supplier licence from AGLC

Published

2 days ago

May 22, 2026

Wladimir P.

play’n-go-secures-alberta-igaming-supplier-licence-from-aglc

Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.

The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.

Magnus Olsson, Chief Commercial Officer at Play’n GO, said:

“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.

The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AGLC

Alberta iGaming Corporation Appoints Dan Keene as its CEO

Published

2 days ago

May 22, 2026

GamingAmericas.com

alberta-igaming-corporation-appoints-dan-keene-as-its-ceo

Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).

“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.

About Dan Keene

Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.

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