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Kalamba Games welcomes Andrew Crosby as Chief Commercial Officer
Kalamba Games has strengthened its commercial team to aid in its continuing market expansion plans with the hiring of Andrew Crosby as Chief Commercial Officer.
A renowned name in the iGaming sphere, Crosby brings with him a wealth of industry knowledge and experience, as he has held previous senior roles within the sector, most recently as the Director of Account Management for Relax Gaming for over four years.
His career within iGaming spans over a decade and encompasses both the operator and provider spaces giving Crosby unique insight into all aspects of the ecosystem.
Building upon his combination of casino product and commercial management skills, Crosby recently graduated from the University of Malta with a Diploma in Creativity, Innovation and Entrepreneurship that will serve him well in this new role.
Steve Cutler, CEO and Co-Founder at Kalamba Games, said: “We are thrilled to welcome Crosby to our senior management team as his long-established career within the iGaming market and drive to succeed will marry well into our core principals at Kalamba.
“He joins during an exciting time of expansion for us as we delve into new markets, expand upon our global positioning and continually release titles of the highest quality, of which Crosby will now play a big part of overseeing.”
Andrew Crosby, CCO at Kalamba Games, said: “I was immediately excited about this opportunity at Kalamba as the innovative technology releases they are famed for producing and global expansion strategies are areas that personally resonate with me and I’m looking forward to aiding the company in delivering its goals.”
Crosby, along with other members of the Kalamba team, will be attending ICE London in April and can be reached via his LinkedIn page to arrange a meeting.
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Deal aims to expand Tipico’s casino content lineup with PopOK Gaming’s portfolio in one of Europe’s most regulated markets.
PopOK Gaming has announced a strategic cooperation with Tipico in Germany, with the companies planning to broaden Tipico’s casino content offering for players in the market.
The companies positioned the agreement as a move to expand PopOK Gaming’s reach in Germany while adding to Tipico’s portfolio. No launch timeline, game list, or commercial terms were disclosed.
Karen Gulkanyan, CEO of PopOK Gaming, said: “We don’t treat partnerships as boxes to tick. Working with Tipico is important to us because of who they are in the German market and the standards they operate by. Germany is not an easy environment, and that’s exactly why this cooperation matters. It reflects years of steady work behind the scenes and marks a point where PopOK Gaming is ready to operate alongside the most established names in Europe.”
The announcement frames Germany as a highly structured and demanding gaming jurisdiction, with Tipico bringing local market experience and operational scale and PopOK Gaming supplying game development capabilities. The companies said the cooperation is intended to support further growth and partnerships across regulated European markets.
The post PopOK Gaming signs strategic cooperation with Tipico for Germany appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETBY, the leading B2B sportsbook supplier, has announced a new strategic partnership with Vibra Gaming. The agreement will see BETBY deliver its full sportsbook solution to Vibra Gaming, further accelerating its expansion across the LatAm region.
Through this collaboration, Vibra Gaming will integrate BETBY’s complete sportsbook offering covering more than 500,000 monthly events, including its advanced AI-powered tools, AI Labs, and proprietary esports feed, Betby.Games. Delivered via a single, seamless API integration, the solution enables Vibra Gaming to incorporate a fully scalable sportsbook directly into its platform, allowing its operator partners to roll out sports betting efficiently while reducing technical complexity and accelerating time-to-market.
The integration addresses key challenges associated with launching a sportsbook, particularly the technical demands and resource requirements involved. By leveraging BETBY’s solution, Vibra Gaming can extend its platform capabilities without adding significant development overhead, while enabling its partners to introduce sports betting as part of a broader, multi-vertical offering.
A key component of the agreement is the inclusion of Betby.Games, BETBY’s award-winning esports feed, which aligns closely with Vibra Gaming’s localized approach. The portfolio features hyper-localized, industry-first titles such as eVaquejada and eFootVolley, designed specifically to resonate with Latin American audiences, further strengthening engagement across the region.
The partnership comes as BETBY continues to reinforce its position in Latin America, a strategic market where the provider has been actively investing and expanding its footprint. With operational licenses in Brazil and Peru, and a growing network of regional partners, this collaboration marks an important step in BETBY’s long-term growth strategy across LatAm.
Stefanos Karakidis, Business Development Director at BETBY, said: “This partnership is a natural fit for both sides. Vibra Gaming has built a platform that reflects the expectations of Latin American operators, and that creates the ideal environment for our sportsbook to deliver value. Besides that, what makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient, and scalable way.”
Werter Luna, CEO at Vibra Gaming, said: “At Vibra Gaming, our priority is to provide our partners with flexible, locally relevant solutions that help them grow. Integrating BETBY’s sportsbook allows us to expand our platform with a best-in-class sports betting offering that matches our standards in terms of performance and adaptability. We’re particularly excited about the potential of combining their technology and esports content with our localized approach to further enhance the player experience across Latin America.”
The post BETBY Announces Strategic Partnership with Vibra Gaming appeared first on Americas iGaming & Sports Betting News.
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