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Greentube strengthens partnership with Betsson to debut in Argentina

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Greentube, the NOVOMATIC Interactive division, has taken its content live with Betsson in Argentina, further strengthening the successful partnership with the leading operator.

The launch marks Greentube’s debut in the regulated region of Buenos Aires City with a selection of the supplier’s best performing titles now available to Betsson’s customers in the area, including Lucky Lady’s Charm, Book of Ra. Content from Greentube’s bingo offering has also gone live, with the vertical being extremely popular with local players.

Greentube and Betsson are long-standing partners across numerous markets, and the recent expansion will see the relationship further strengthened.

The launch with Betsson in Argentina follows a period of strong global growth for Greentube with the supplier entering several new markets in 2021 across Europe, North America, Africa and LatAm. The supplier’s content has been performing strongly in LatAm regions including Paraguay and Colombia where, as in Argentina, players are familiar with Greentube’s titles from land-based casino venues.

Lisa Sandner, Sales & Key Account Manager for Argentina at Greentube, said: “It is very exciting for us to introduce our content in Argentina and we are thrilled to make our market debut together with our trusted partner Betsson. Going live in Buenos Aires is an important part of expanding our presence in LatAm where we have already gained a lot of traction and the local audience has embraced our content. We can’t wait to see how our popular titles are received by local online players in the region.”

Laura Peretta, Supplier Relations Manager at Betsson, said: “From our existing partnership we know that our customers enjoy playing Greentube’s premium content and we are very happy to be the first operator to launch their games in Argentina. This is a very exciting region for iGaming and we are dedicated to offering players the best experience. With Greentube’s content we significantly increase our offering in the country.”

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argenpress.info Releases World Cup Report on Argentina’s Online Gambling Market

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Berlin, Germany, June 30th, 2026

New research highlights player safety challenges during football’s biggest betting event

Argenpress.info has released new research examining how the 2026 FIFA World Cup is reshaping online gambling activity in Argentina, with the report warning that tournament-driven player growth is placing greater importance on operator transparency, fast payouts and consumer education.

The report, authored by Argentine gambling analyst Rogelio Lugoni, analyses how major sporting events attract thousands of first-time bettors and why this creates new challenges for both operators and regulators.

“The World Cup always brings a surge of new players into the market,” said Lugoni. “Many are placing their first online bet, which makes trust, transparency and clear licensing more important than ever.”

Tournament Betting Creates New Challenges

According to the report, Argentina’s online gambling market continues to expand rapidly, but major sporting events expose weaknesses in player awareness and operator transparency.

The research concludes that first-time users are significantly more likely to register with unfamiliar operators during major tournaments, increasing the importance of clear licensing information and reliable payment processes.

Among the report’s key findings are:

  • Increased first-time player registrations during major tournaments
  • Greater importance of fast and transparent withdrawals
  • Higher demand for trusted operator information
  • Growing need for player education around licensing
  • Increased focus on consumer protection

Player Trust Extends Beyond Bonuses

While promotional offers remain a key acquisition tool during the World Cup, the report argues that long-term retention depends on the overall player experience.

According to Lugoni, delayed withdrawals, unclear verification procedures and poor customer support remain among the most common reasons players lose confidence in an operator.

“Players remember how quickly they receive their winnings far more than the size of the welcome bonus,” Lugoni explained. “Trust is earned through consistency and transparency.”

Research Based on Independent Operator Testing

The report forms part of argenpress.info’s ongoing market research programme covering Argentina’s online gambling sector.

Unlike traditional market commentary, each operator reviewed by the platform undergoes practical testing, including registration, deposits, gameplay, verification procedures and withdrawal requests before any recommendation is published.

As Argentina’s online gambling market continues to develop, argenpress.info says it will continue publishing research focused on player behaviour, regulation and operator standards.

About argenpress.info

Argenpress.info is an independent Argentine gambling information platform founded by Rogelio Lugoni. The platform publishes market research, operator reviews and educational content covering online casinos, sportsbooks and gambling regulation, helping players make informed decisions through independent testing and analysis.

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iGaming.com Group

[email protected]

The post argenpress.info Releases World Cup Report on Argentina’s Online Gambling Market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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argenpress.info

argenpress.info Releases World Cup Report on Argentina’s Online Gambling Market

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on

argenpress.info-releases-world-cup-report-on-argentina’s-online-gambling-market

Berlin, Germany, June 30th, 2026

New research highlights player safety challenges during football’s biggest betting event

Argenpress.info has released new research examining how the 2026 FIFA World Cup is reshaping online gambling activity in Argentina, with the report warning that tournament-driven player growth is placing greater importance on operator transparency, fast payouts and consumer education.

The report, authored by Argentine gambling analyst Rogelio Lugoni, analyses how major sporting events attract thousands of first-time bettors and why this creates new challenges for both operators and regulators.

“The World Cup always brings a surge of new players into the market,” said Lugoni. “Many are placing their first online bet, which makes trust, transparency and clear licensing more important than ever.”

Tournament Betting Creates New Challenges

According to the report, Argentina’s online gambling market continues to expand rapidly, but major sporting events expose weaknesses in player awareness and operator transparency.

The research concludes that first-time users are significantly more likely to register with unfamiliar operators during major tournaments, increasing the importance of clear licensing information and reliable payment processes.

Among the report’s key findings are:

  • Increased first-time player registrations during major tournaments
  • Greater importance of fast and transparent withdrawals
  • Higher demand for trusted operator information
  • Growing need for player education around licensing
  • Increased focus on consumer protection

Player Trust Extends Beyond Bonuses

While promotional offers remain a key acquisition tool during the World Cup, the report argues that long-term retention depends on the overall player experience.

According to Lugoni, delayed withdrawals, unclear verification procedures and poor customer support remain among the most common reasons players lose confidence in an operator.

“Players remember how quickly they receive their winnings far more than the size of the welcome bonus,” Lugoni explained. “Trust is earned through consistency and transparency.”

Research Based on Independent Operator Testing

The report forms part of argenpress.info’s ongoing market research programme covering Argentina’s online gambling sector.

Unlike traditional market commentary, each operator reviewed by the platform undergoes practical testing, including registration, deposits, gameplay, verification procedures and withdrawal requests before any recommendation is published.

As Argentina’s online gambling market continues to develop, argenpress.info says it will continue publishing research focused on player behaviour, regulation and operator standards.

About argenpress.info

Argenpress.info is an independent Argentine gambling information platform founded by Rogelio Lugoni. The platform publishes market research, operator reviews and educational content covering online casinos, sportsbooks and gambling regulation, helping players make informed decisions through independent testing and analysis.

Contact

iGaming.com Group

[email protected]

The post argenpress.info Releases World Cup Report on Argentina’s Online Gambling Market appeared first on Americas iGaming & Sports Betting News.

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Argentina

Betano partners Fundación Empate on adapted football program in Argentina

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Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.

Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.

The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.

Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”

Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”

Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).

The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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