Asia
XB Net makes its premium horse racing available in India, courtesy of gateway alliance with NorthAlley
New rights deal for leading U.S. and Australian racing provider XB Net lays an important foothold in India’s unfolding racing industry landscape
XB Net, the leading provider of premium content for North American and Australian horse racing, has further broadened its international footprint with the announcement of its latest digital distribution rights deal with established Indian platform, NorthAlley.
This new agreement covers XB Net’s delivery of live pictures and local pool-wagering services from an unrivalled network of tracks in Australia and North America, equipping NorthAlley with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling wagering opportunities that are proven to increase digital dwell-time for new and existing customers.
NorthAlley is the Totalizator technology provider for all race clubs in India. This deal began with Hyderabad Race Club and has been extended iteratively to all other clubs for this progressive partnership.
XB Net’s acclaimed end-to-end solution opens the door to many of the planet’s most prestigious horse races. Currently live with the Melbourne Racing Club’s (MRC) extensive group of well-known Australian racecourses, NorthAlley can draw from a product suite of data and streaming services available for over 700 Australian meetings a year, featuring top venues like Caulfield, Moonee Valley and Flemington – including the race that stops a nation, the Melbourne Cup.
However, new U.S. racing rights will soon allow access to more global highlights, including the recent Pegasus World Cup, two legs of this summer’s compelling Triple Crown (featuring the Preakness and the Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Keeneland (4-5 November).
This daily timetable of engaging action, whose chronology naturally bookends India’s domestic racing scene (with the five-hour differential to Western Australia particularly complementary for Indian mornings), supplies NorthAlley with a reliable source of fast-settling racing content at both primetime and off-peak viewing slots.
XB Net stands alone as the proven pacesetter for both North American and Australian horse racing content, providing rights, data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Corralling low-latency feeds from more than 3,000 meetings (showcasing over 30,000 races per year) its international racing is helping worldwide operators to engage untapped audiences, deliver 24/7 horse racing, and also mitigate the risk of future disruptions to the global sporting calendar.
Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a thrill to widen our geographic influence, especially in India’s sports and horse racing territories, whose underserved audiences will soon prove a boon for racing, especially as wider regulation arrives in this sleeping giant of a region.
“NorthAlley have already proven themselves most adept at securing some cornerstone partnerships at the elite Hyderabad and Madras Racing Clubs, while the Royal Western India Turf Club in Mumbai is next on our agenda. It’s an exciting time to be continuing to grow our global audience and products, with our core North American racing service now ably abetted by some cracking racing from Australia.”
Suresh Paladugu, CEO at NorthAlley, added: “XB Net’s one-stop Australian and North American racing services have really turned our customers on to the merits of international racing, both during and after the pandemic, generating and retaining new revenue streams in the process. It’s a complementary product of rapidly increasing popularity with our key clients at Hyderabad and Madras Race Clubs, particularly before our domestic action winds up.
“Australian racing, above all, seems to fit seamlessly into our overall offering, with its time zone naturally preceding India’s domestic action and other sporting programmes. Now we’re adding U.S. racing rights too for our players, we can’t wait to see how these products perform over a packed summer of racing highlights, including the Triple Crown events of the Preakness and the Belmont Stakes.
“XB Net share NorthAlley’s vision and focus on enabling digital enterprise by leveraging technology as a valuable asset, helping streamline and optimise our partners’ operations so that we can increase revenues, improve the customer experience and return value to the underlying sport and its stakeholders.”
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Supplier to show Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang, plus Supreme Wang Union multigame, at booth 1701 on May 12-14.
EGT will return to G2E Asia 2026 from May 12 to 14, where it plans to present slot and ETG products positioned for the Asian gaming market. The company said it will exhibit at booth 1701.
The main new focus for the show is a set of Asian-themed, multi-level progressive jackpots: Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang. EGT said the three systems already have “multiple installations in different markets”.
EGT will also debut Supreme Wang Union, an Asian-themed multigame combining roulette, card games and video slots. The supplier said it can be paired with its S 32 T and GS 32 T terminals and is compatible with other jackpots in EGT’s portfolio.
On the ETG side, EGT said it will show the G RSA roulette center and the G R8 SQ roulette. The stand will also include Bell Link, Bell Link Boost, and Gods & Kings Link jackpots with their latest multigames, alongside slot cabinets from the General and Supreme Series.
Mariana Manchina, Director of EGT Philippines Corp., said: “We are ready to offer local operators solutions that will not only impress them, but will make their business even more successful. Players, in turn, will enjoy gaming content that is tailored to their tastes and preferences. So don’t miss out on visiting our booth 1701 from May 12 to 14 and learn more!”
The post EGT lines up Asian-themed jackpots and ETGs for G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETBY, a Tier-1 sportsbook provider, has announced a partnership with QTech Games, one of the industry’s major game distributors and a fast-growing aggregator across key emerging markets.
The agreement will see BETBY provide its full sportsbook solution to QTech’s global network of operators.
Through this collaboration, QTech partners will gain access to BETBY’s complete sportsbook offering, as the aggregator’s exclusive sportsbook provider, covering more than 500,000 monthly events, proprietary AI-driven tools, and esports feed Betby.Games.
Delivered via a single, seamless API integration, the solution unlocks immediate access to QTech’s operator base, significantly expanding BETBY’s distribution while enabling partners to onboard a premium sportsbook with reduced complexity and rapid time-to-market.
The integration directly addresses key operator challenges associated with launching a sportsbook, particularly the technical complexity and costs of managing multiple platform integrations.
By leveraging QTech’s aggregation platform, operators, especially those with a casino-first focus, can seamlessly introduce a fully scalable sportsbook solution without heavy development overhead, accelerating their entry into sports betting while maintaining operational efficiency.
The partnership also reinforces BETBY’s strategy of expanding its presence in Asia, where QTech Games has built strong distribution channels and local expertise, while also supporting its broader growth across emerging markets such as Latin America and Africa.
By combining BETBY’s sportsbook solution with QTech’s reach, operators will be able to deliver more competitive, localized, and engaging betting experiences.
Stefanos Karakidis, Business Development Director at BETBY, commented: “Partnering with QTech Games is a natural step for BETBY.
They have established themselves as one of the most influential aggregators in Asia, with strong distribution channels and deep local expertise, while continuing to expand across other high-growth markets.
QTech has a clear understanding of local player behaviour and operator needs, and together we’ll be able to deliver a Tier-1, mobile-first sportsbook experience, well suited to the demands of the markets they serve.”
Philip Doftvik, CEO at QTech Games, said: “We are delighted to add BETBY’s award-winning sportsbook to our platform.
Their product is modern, flexible, and designed for fast-growing markets, aligning with what our operator partners are looking for.
From AI-driven tools to a rich e-sims portfolio, BETBY brings a level of innovation that elevates our offering and supports our mission to deliver the best content available across emerging iGaming markets.”
BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.
BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post Betby partners with Qtech Games and expanding its sportsbook solution in Asia appeared first on Americas iGaming & Sports Betting News.
BETBY, proveedor Tier-1 de sportsbook, anunció una asociación con QTech Games, uno de los principales distribuidores de juegos de la industria y agregador de rápido crecimiento en mercados emergentes clave.
El acuerdo permitirá que BETBY ofrezca su solución completa de sportsbook a la red global de operadores de QTech.
A través de esta colaboración, los socios de QTech tendrán acceso a la oferta completa de sportsbook de BETBY , como proveedor exclusivo de sportsbook del agregador, cubriendo más de 500.000 eventos mensuales, herramientas propietarias impulsadas por inteligencia artificial y el feed de esports Betby.Games.
Entregada mediante una única integración API fluida, la solución brinda acceso inmediato a la base de operadores de QTech, ampliando significativamente la distribución de BETBY y permitiendo a los socios incorporar un sportsbook premium con menor complejidad y rápida salida al mercado.
La integración responde directamente a los principales desafíos de los operadores al lanzar un sportsbook, especialmente la complejidad técnica y los costos de gestionar múltiples integraciones de plataforma.
Al aprovechar la plataforma de agregación de QTech, los operadores, especialmente aquellos con foco inicial en casino online, podrán introducir una solución de sportsbook totalmente escalable sin una gran carga de desarrollo, acelerando su entrada en las apuestas deportivas y manteniendo eficiencia operativa.
La asociación también refuerza la estrategia de BETBY de expandir su presencia en Asia, donde QTech Games ha construido sólidos canales de distribución y amplia experiencia local, al tiempo que respalda su crecimiento en otros mercados emergentes como América Latina y África.
Al combinar la solución de sportsbook de BETBY con el alcance de QTech, los operadores podrán ofrecer experiencias de apuestas más competitivas, localizadas y atractivas.
Stefanos Karakidis, Director de Desarrollo de Negocios de BETBY, comentó: “Asociarnos con QTech Games es un paso natural para BETBY.
Se han consolidado como uno de los agregadores más influyentes de Asia, con sólidos canales de distribución y profundo conocimiento local, mientras continúan expandiéndose en otros mercados de alto crecimiento.
QTech comprende claramente el comportamiento de los jugadores locales y las necesidades de los operadores, y juntos podremos ofrecer una experiencia de sportsbook Tier-1, mobile-first, adecuada a las demandas de los mercados en los que operan.”
Philip Doftvik, CEO de QTech Games, afirmó: “Estamos encantados de sumar el premiado sportsbook de BETBY a nuestra plataforma.
Su producto es moderno, flexible y diseñado para mercados de rápido crecimiento, alineándose con lo que buscan nuestros socios operadores.
Desde herramientas impulsadas por IA hasta un sólido portafolio de e-sims, BETBY aporta un nivel de innovación que fortalece nuestra oferta y respalda nuestra misión de ofrecer el mejor contenido disponible en los mercados emergentes de iGaming.”
BETBY
BETBY es un proveedor B2B líder de servicios de apuestas deportivas de primer nivel, reconocido por su tecnología innovadora y compromiso con la excelencia.
Su equipo reúne veteranos de la industria que aplican conocimiento y experiencia para ofrecer una plataforma de sportsbook premium, adaptable y escalable, diseñada para satisfacer las distintas demandas de operadores en todo el mundo.
Desde opciones dinámicas de apuestas en vivo hasta sólidas herramientas de gestión de riesgo y avanzadas soluciones basadas en IA, BETBY está comprometida con impulsar el éxito de sus socios en el panorama en constante evolución de las apuestas deportivas online.
The post Betby se asocia con QTech Games y amplía alcance de sportsbook en Asia appeared first on Americas iGaming & Sports Betting News.
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