Brazil
Rivalo partners with ESPN and will be present at the breaks of the network’s main basketball broadcast
Leading sports betting company, Rivalo, has entered into a partnership with ESPN channels and will have its commercials aired during breaks in the network’s main live basketball games.
The deal includes more than 140 basketball games on Disney’s sports channels between February and December 2022. As a result, the leader in the global sports betting market will significantly increase its exposure to an audience passionate about sports. According to Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, the officialization of this partnership with ESPN channels will contribute to the consolidation of the betting company’s strategic plans in the market in 2022.
“ESPN has always been a reference in broadcasts and sports content, we are very pleased with the beginning of this partnership, I hope it will last for many years”, he commented. For him, this is an important step towards strengthening the brand in one of the most watched sports in the country.
The relevant audience of ESPN channels was another decisive factor in closing the deal: “Basketball is in the Top 3 most watched and bet sports in Brazil, so having our brand in the breaks of ESPN’s main basketball broadcast is a big step towards consolidation of the Rivalo brand nationally”, he concluded.
For the director of DASP (Disney Adsales and Partnerships), Giselle Ghinsberg, this arrival of bookmakers in Brazil tends to grow more and more: “A trend around the world, sports betting has been growing at an impressive rate in Brazil. We follow the evolution of this segment closely and are attentive to the rapid changes in the sector”.
Giselle also mentioned the importance of the partnership with Rivalo: “In a highly competitive market, adjusted to the reality of the country, we need to have discretion and responsibility, which makes Rivalo an important partner for our business. With strict criteria, we are confident that this offer will add to ESPN’s sports grid in Brazil,” he concluded.
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Brazil
PG Soft appoints Hugo Baungartner as General Manager LatAm
Veteran executive tasked with expanding PG Soft across Latin America and leading strategy in Brazil as regulation evolves.
PG Soft has appointed Hugo Baungartner as General Manager LatAm, handing him responsibility for the supplier’s commercial expansion across Latin America and its strategy in Brazil.
The company said Baungartner will focus on growing the business in Brazil, where PG Soft says it has already captured a “significant share of the market,” while building presence across regulated markets in the wider region.
Baungartner brings more than 29 years of experience across technology and gaming. He has held leadership roles at Grupo Aposta Ganha, RCT Gaming, Prohards and most recently Esportes Gaming Brasil, according to the company.
PG Soft also pointed to Baungartner’s network across Latin America’s regulatory landscape, including relationships with Brazil’s Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, and COAF, as well as Mexico’s Dirección General de Juegos y Sorteos and AIEJA (the Mexican Gaming Association).
Hugo Baungartner, General Manager LatAm at PG Soft, commented: “PG Soft’s brand needs no introduction in Latin America thanks to its extensive portfolio of world-class, mobile-first games that resonate strongly with players. The company is only just getting started in the region, and I look forward to building on its success in Brazil while expanding PG Soft’s presence across regulated markets throughout Latin America.”
The post PG Soft appoints Hugo Baungartner as General Manager LatAm appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aviator
Pernambuco court revokes Spribe’s interim relief in Aviator trademark dispute
TJPE cites a Brasília federal ruling that suspended the legal effects of Spribe’s AVIATOR registration and barred exclusivity claims during nullity proceedings.
The Court of Justice of Pernambuco (TJPE) has revoked preliminary appellate relief previously granted to Spribe OÜ in litigation over the AVIATOR trademark in Brazil.
In a monocratic decision, Justice Andrea Epaminondas Tenorio de Brito held that the factual and legal basis for the earlier injunction no longer exists. The court pointed to a subsequent decision by the Federal Court in Brasília that provisionally suspended the legal effects of Spribe’s Brazilian AVIATOR trademark registration and ordered Spribe to refrain from asserting exclusivity based on that registration while federal nullity proceedings are ongoing.
TJPE said its earlier relief relied on the presumption that Spribe’s trademark registration before Brazil’s National Institute of Industrial Property (INPI) was fully valid and enforceable. With the federal court suspending the registration’s effects, the Pernambuco court found the underlying circumstances had materially changed.
The court cited Article 296 of the Brazilian Code of Civil Procedure as the basis for revoking the preliminary relief in light of the changed legal situation.
The post Pernambuco court revokes Spribe’s interim relief in Aviator trademark dispute appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aviator
Pernambuco court revokes Spribe interim relief in AVIATOR trademark dispute
The Court of Justice of Pernambuco (TJPE) has revoked preliminary appellate relief previously granted to Spribe OÜ in ongoing litigation over the use of the AVIATOR trademark in Brazil, citing a change in the legal circumstances supporting the earlier decision.
In a monocratic decision, Justice Andrea Epaminondas Tenorio de Brito concluded that the factual and legal basis for the prior injunction no longer exists. The ruling follows a decision by the Federal Court in Brasília that provisionally suspended the legal effects of Spribe’s Brazilian AVIATOR trademark registration.
According to the press release, the federal court also ordered Spribe to refrain from asserting exclusivity based on that registration until the federal nullity proceedings are resolved.
TJPE said its earlier decision had relied on the presumption that Spribe’s trademark registration with the Brazilian National Institute of Industrial Property (INPI) was fully valid and enforceable. With the federal court now suspending the legal effects of that registration, the Pernambuco court held that the foundation for interim relief had materially changed, prompting revocation under Article 296 of the Brazilian Code of Civil Procedure.
The post Pernambuco court revokes Spribe interim relief in AVIATOR trademark dispute appeared first on Americas iGaming & Sports Betting News.
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