STS Group – one of the largest bookmakers in Central Europe and the market leader in Poland – has implemented another innovative solution in the field of responsible gaming, working with market-leading company Neccton. Their innovative tool mentor will operate initially on STS products in the British gambling market, to be followed by Poland in coming weeks.

mentor tracks possible problematic gambling behaviour and works to help both players and operators to identify potential issues early. The tool recognises triggers such as a significant increase in deposit frequency, and alerts the operator and directly contacts the player, helping the player make better-informed decisions about their play.

“We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming,” said Neccton director and head of development Dr Michael Auer. “We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands across the world,” he added.

Mateusz Juroszek, president of STS opined: “We are proud to introduce another tool that takes STS to a higher level in terms of implementing responsible gaming. The cooperation and implementation of the tool offered by Neccton will allow us, both on the British and Polish markets, to detect even faster and more effectively those player behaviours that indicate their abnormalities with safe and responsible betting on results. Thanks to this, we are once again setting market trends in the field of responsible gaming. As a socially responsible operator, we want to be as sure as possible that our users have full control over their game.”

STS is not only the largest legal bookmaker in Poland but also a pioneer in the field of activities involving responsible gambling. “Both our application and the website provide players with key knowledge about it, as well as a number of tools enabling behaviour control and self-limiting within the game,” Mateusz Juroszek, continued, adding: “There is also a 24/7 team of consultants available to customers and a separate team of RG specialists who at STS are involved in picking up signals that indicate a player’s potentially unhealthy approach to betting. Our team responds to such signals and provides players with the necessary support.”

STS is constantly carrying out activities aimed at expanding its ​​responsible gaming implementation, both in terms of content and tools on websites and applications, as well as in the field of monitoring customer behaviour. Establishing this cooperation with Neccton is another big step for STS towards the development of the CSR activities of the company, as well as setting trends in this area.

Neccton is a leader in its market, founded in Austria and privately owned. It has over 15 years of experience in Data Science, AI and Big Data and has become a leading gambling service provider for AML, aCRM, FRAUD, and Responsible Gaming.