Latest News

World’s biggest gaming companies collaborate on ground-breaking Women’s Day project

Published

4 years ago

February 25, 2022

Reading Time: 2 minutes

Flutter, Kindred and DraftKings are among the giants of the global betting and gaming industry that are working together on a major campaign for International Women’s Day 2022.

Joined by a range of collaborators from across all gambling verticals, CEOs from companies that also include Betsson, Better Collective, Catena Media, GiG, LeoVegas, Lottoland, Microgaming, Pinnacle, Sky Betting & Gaming, Sportsbet, Yolo and Yggdrasil are to appear in a series of videos sharing shocking personal experiences of women working in the industry today.

The three short films will be released in the build-up to IWD, which this year takes place on Tuesday 8 March and uses the hashtag #breakthebias. A short teaser for the campaign video can be viewed here.

The project, conceived and produced by Square in the Air and All-In Diversity, seeks to highlight examples of gender bias in the industry, while also offering resources for companies and individuals seeking support.

Kelly Kehn, Director and Co-Founder of All-In Diversity, said: “We’ve been humbled by the backing this campaign has received from the biggest organisations across the world, from Europe and the Americas, to Africa and Australia.

“However, it is also a stark reminder of how much work there is still to be done to address gender bias and just how many of the sector’s heavyweights are prepared to personally fight for the cause,” she continued.

“While we are of course hoping to make an impact with this hard-hitting campaign, the teams at All-In and Square in the Air are determined that these films will not simply capture a moment in time but add momentum to the fight for fairness and balance for all those in our industry.”

Stewart Darkin, Director of New Media at Square in the Air, added: “From conception, this felt like an important project. With the support of the All-In Diversity team, we have been able to work with some of the sector’s biggest names to highlight what remains a major issue and which highlights the daily struggle that some professionals in our industry continue to face.

“There are so many companies doing great work in the areas of diversity and inclusion within their organisations but, clearly, there is still work to be done – and we’re thankful that the sector’s biggest names are standing should-to-shoulder on this issue.”

The campaign videos are set to be released from Tuesday March 1, 2022.

GCGRA

South African expat wins AED 5m in The UAE Lottery’s Wednesday Lucky Day draw

Published

8 minutes ago

May 11, 2026

Wladimir P.

south-african-expat-wins-aed-5m-in-the-uae-lottery’s-wednesday-lucky-day-draw

A 39-year-old South African expat, Branden Tekram, has won AED 5 million in The UAE Lottery’s Lucky Day draw, according to the operator. The company said the win marks “the first time the second prize has been won on a Wednesday draw since its recent introduction.”

Tekram said he discovered the result while checking email. “It’s still overwhelming and unbelievable. I don’t know how to explain it. I mean, I’m a millionaire in Dubai,” he said. He added that he told his wife at home and they “sat there in disbelief.”

The winner said the family plans to take a staged approach to using the money, including funding a prototype linked to a patent application his wife is working on, and potentially moving into a villa. He also said the win could help them access additional support for their son.

The operator said it has awarded more than AED 300 million in prizes to more than 340,000 winners across its portfolio, including Lucky Day, Scratch Cards, and E-Instants. Lucky Day draws run every Wednesday and Saturday, with prizes including the AED 30 million grand prize and AED 5 million second prize. The company said all games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA).

The post South African expat wins AED 5m in The UAE Lottery’s Wednesday Lucky Day draw appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

game release

Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio

Published

8 minutes ago

May 11, 2026

Wladimir P.

spinomenal-adds-desperado-drifter-hold-&-hit-3×3-to-slot-portfolio

Spinomenal has released The Desperado Drifter Hold & Hit 3×3, the latest addition to its Hold & Hit portfolio.

The Western-themed slot uses a 3×3 bonus grid and features a Wild symbol (a bag of gems) that substitutes for all symbols except Bonus and Bonus Collect. Bonus coins land on reels one and three, while the Bonus Collect coin lands on reel two.

When Bonus Collect lands alongside one or more Bonus symbols, the game triggers an Instant Win Feature that collects the values and adds them directly to the player’s balance. The same symbol combination also starts the Bonus Game, with triggering symbols locked in place and three spins awarded initially.

During the Bonus Game, only Bonus and Bonus Collect symbols can appear. Spins can apply multipliers of x1, x2, x5, x7, x10 and x15, and the feature includes jackpots set at Mini (x25 total bet), Minor (x50 total bet), Major (x150 total bet) and Grand (x5,000 total bet) for filling all nine positions. The spin counter resets each time a new symbol lands.

Spinomenal CO-CEO, Omer Henya, commented: “The Desperado Drifter Hold & Hit 3×3 gives players the chance to join a high-stakes Wild West adventure. Smart visuals, nail-biting gameplay and a four-tier jackpot peaking at x5,000 make this a title that will keep players coming back for more.”

The post Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Succes

Kwiff appoints RavenTrack as primary affiliate tracking provider

Published

8 minutes ago

May 11, 2026

Wladimir P.

kwiff-appoints-raventrack-as-primary-affiliate-tracking-provider

Kwiff has appointed RavenTrack as its primary affiliate tracking provider, as the sports betting operator looks to strengthen oversight and reporting across its affiliate channel.

The companies said the partnership will see Kwiff integrate RavenTrack’s platform-as-a-service tracking technology to support “greater transparency, accuracy, and efficiency” for its affiliate programme.

Kate Scowen, sales and growth manager at RavenTrack, said: “From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together.”

Jack Milner, campaign manager at Kwiff, added: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”

Kwiff said the move supports its ongoing expansion across the UK and international markets, and that RavenTrack will provide infrastructure to manage affiliate data and optimise ROI for the channel.

The post Kwiff appoints RavenTrack as primary affiliate tracking provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.