Eastern Europe
Push Gaming and Superbet reach Romanian partnership agreement
B2B gaming supplier Push Gaming has completed a deal with major operator Superbet, continuing its successful rollout in the Romanian market.
This latest direct partnership for Push Gaming will bring recent hit releases such as the hugely popular Jammin’ Jars 2, Fire Hopper, Bison Battle and upcoming title Big Bamboo, amongst Push Gaming’s other immensely popular titles will now be playable via Superbet.
Superbet is a key leader in the Romanian market which Push Gaming continues to grow following its full certification late last year by the Romanian national regulator the ONJN.
Already established as one of Europe’s biggest tier-one game providers, this partnership will allow Push Gaming’s portfolio of titles to further grow amongst its Romanian player base as it continues to build upon its European presence throughout 2022.
Commenting on this latest partnership Fiona Hickey, Head of Sales at Push Gaming said: “Our success upon initially entering the Romanian market has allowed us to explore additional operators. It’s a pleasure to partner with Superbet and its exciting market positioning and brand strength as a leader will allow us to supply our games to even more players.
“This will further strengthen our position as the industry’s most player-first studios both in one of the CEE’s most dynamic markets as well as across wider Europe. I’m sure that this will be one of the many exciting deals we’ll be announcing soon enough.”
Nicholas Yu, Gaming Content Manager at Superbet, added: “Giving our players access to the most popular titles on the market will help us both gain new players and retain existing ones.
“With Push Gaming’s innovative and high-quality titles now being offered through Superbet we look forward to what is shaping up to be a bright year ahead.”
Established as one of the industry’s most entertaining suppliers, Push Gaming is live across the majority of Europe’s key regulated markets with the likes of LeoVegas, Entain, 32Red, 888, Casumo, Betsson and PaddyPowerBetfair.
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Eastern Europe
ELA Games reports 244.52% active user growth in Romania
Supplier links the uplift to classic-style slots with modern features, including Joker Winpot, as bet counts rise 239.74%.
ELA Games says it has expanded in Romania after rolling out titles that pair classic slot aesthetics with modern gameplay features.
The supplier reported a 244.52% increase in active users in Romania and a 239.74% rise in bet counts. The company attributed the performance to what it described as a “natural path” for traditional players to move into more feature-led play.
Marharyta Yerina, Managing Director of ELA Games, said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games did not disclose the timeframe for the reported increases, which operators it works with in Romania, or how the metrics were calculated.
The post ELA Games reports 244.52% active user growth in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eastern Europe
FeedConstruct locks up exclusive Romanian football data and streaming rights
Deal covers Romania’s FA Cup, Super Cup, Liga 2 and Liga 3, women’s Superliga and national team matches, plus Liga 1 Futsal.
FeedConstruct has signed an agreement to secure exclusive data and video streaming rights for a portfolio of Romanian football competitions, the company said.
FeedConstruct said the rights are held on an exclusive basis across the full season and expand its European football content for betting operators.
The agreement covers the Romanian FA Cup, Super Cup, Men’s Liga 2 and Liga 3, Superliga Women, Women’s National Team matches, and Liga 1 Futsal competitions.
Financial terms, contract duration beyond “the full season,” and any distribution or integrity safeguards were not disclosed.
The post FeedConstruct locks up exclusive Romanian football data and streaming rights appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Habanero goes live on Favbet Romania
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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