Latest News
TMA Partners with SlotCatalog for a More Powerful, Metadata-Driven Personalization Feature
The Mill Adventure (TMA) shows no signs of slowing down when it comes to building the future of personalization in iGaming. Through a partnership with SlotCatalog, TMA has upgraded their AI-driven SmartLobbies feature with enhanced metadata and game tags. Read on to find out why metadata matters for successful personalization and how casino managers can use game tags to create unique lobbies in an instant, as well as themed tournaments!
Deliver more meaningful game recommendations
Content that is not just curated meaningfully but also accurately resonates with players’ unique interests can contribute to higher player engagement and greater loyalty. However, any effort towards personalization can fall short without the right metadata. That is why for their latest SmartLobbies update, TMA found the perfect partner in SlotCatalog, one of the leading platforms for iGaming information catering to players, casino operators, and game developers. SlotCatalog’s database features over 20,000 games and around 1000 unique tags which act as, simply put, a filtering system for specific games. TMA harnesses this rich resource to improve the quality of metadata in their internal game catalog. Optimized metadata and game tags mean increased relevance and higher accuracy for TMA’s machine learning-powered recommendation engine — the same way popular streaming platforms personalize their content.
Get creative with game tags
TMA also introduces the use of game tags as a new, effortless way of creating unique casino lobbies using their SmartLobbies feature. Using the new function, casino managers can easily choose from an extensive list of game tags, from colors and characters to genres and themes. In just a few clicks, any online casino can have a lobby featuring all games that fall under the tags selected. Think of all the creative campaigns and promotions possible such as Valentine’s Day lobby for February that can instantly be created just by selecting the tags “love” or “heart”! As always, TMA’s AI models personalize every lobby created, making sure players are presented only with the most relevant content.
Similarly, TMA’s tournament tool features the use of tags. Now, online casinos can execute their creative ideas for themed tournaments throughout the year just by selecting relevant tags, from New Year to the holidays — all without any additional effort. Furthermore, online casinos can choose a personalized ranking for their tournaments. With this option, tournament games are presented in an order that is most relevant and compelling for the players — according to data such as games they engage with the most.
Fed Havlovskyi, Co-founder & Executive Manager of SlotCatalog, shares about the collaboration, “SlotCatalog is a leading affiliate site with the biggest database of casino games. We are happy to share our data with modern and innovative platform developer The Mill Adventure, and glad to share a common vision and belief in the importance of a data-driven approach. I am sure that this data partnership will bring substantial benefits for both companies and help us build even more unique services for our customers and players.”
Bjørnar Heggernes, Head of Gaming at The Mill Adventure, adds, “With SmartLobbies, our team is always working on pushing the limits of personalization. Through our partnership with SlotCatalog, we are able to take advantage of quality data for our clients and partners to create a variety of unique lobbies, and at the same time, offer players more relevant content.”
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Aquisitions/Mergers
Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights
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Acquisition to Accelerate Revenue, Adjusted EBITDA, and Free Cash Flow Growth and will be Accretive to Adjusted EBITDA Margins and Free Cash Flow Conversion
Sportradar Group AG today announced it has completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. The closing marks a milestone in Sportradar’s growth strategy, further strengthening and differentiating its position as a leading technology and content provider in the most bet upon global sports, including soccer, tennis and basketball.
The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. With this, Sportradar sports coverage totals more than 1 million matches annually.
The acquisition enhances the Company’s content distribution and will further fuel product development. Sportradar expects to seamlessly integrate and monetize these rights across its highly scalable technology platform and client network.
Given the unique transaction structure, the acquisition is expected to be accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion while accelerating the Company’s robust revenue, adjusted EBITDA, and free cash flow growth. Sportradar is not required to provide any financial consideration as part of the acquisition. Instead, the deal includes total financial consideration to Sportradar of $225 million comprised of approximately $122 million in cash prepayments by the seller to certain sports rightsholders and approximately $103 million to Sportradar. The payments to Sportradar, which are subject to customary purchase price adjustments, will be made over a two-year period.
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”
The post Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights appeared first on European Gaming Industry News.
Ataur Rosul Abeer Sales Supervisor at Slotegrator
Slotegrator & Gamblers Connect enter a new partnership
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Gamblers Connect, a leading iGaming media & affiliate website connecting operators, providers, and players across the global industry, is proud to announce its latest strategic partnership with one of the most respected names in iGaming technology, Slotegrator.
Founded in 2012, Slotegrator has become a cornerstone of the iGaming B2B landscape, empowering hundreds of successful online casinos and sportsbooks with a complete suite of advanced software solutions. From its Turnkey Casino Platform and APIgrator Game Integration module to its Telegram Casino and Moneygrator payment gateway, Slotegrator has continuously set the standard for innovation, flexibility, and compliance.
This partnership marks a major step in Gamblers Connect’s evolution from a trusted affiliate platform into a full-scale media and B2B hub, one that not only connects audiences with the world’s top operators but also shines a light on the technological engines driving the industry forward.
Through this collaboration, Gamblers Connect will highlight Slotegrator’s market-leading solutions across its media channels, showcasing how their technology simplifies market entry, accelerates growth, and ensures regulatory compliance in emerging and established jurisdictions alike.
Slotegrator’s expertise in areas such as crypto casino infrastructure, white-label platforms, and licensing advisory perfectly aligns with Gamblers Connect’s mission to connect the entire ecosystem, from software innovators to decision-makers seeking trusted, efficient, and future-ready solutions.
Together, the two companies will continue to emphasise values that have defined their success: responsibility, transparency, and innovation.
Ataur Rosul Abeer, Sales Supervisor at Slotegrator, commented: “We’re excited to collaborate with top-tier partners to showcase our latest innovations and deliver even more engaging experiences to the global iGaming community.”
Gjorgje Ristikj, Founder & CEO of Gamblers Connect, added: “Partnering with Slotegrator represents more than just a collaboration, it’s a strategic alignment of vision. Both our teams share the same goal of improving and Connecting the iGaming industry through quality, integrity, and technology. We’re proud to stand alongside such a respected name as we continue expanding Gamblers Connect’s media and B2B reach worldwide.”
The post Slotegrator & Gamblers Connect enter a new partnership appeared first on European Gaming Industry News.
KingMidas Games
QTech Games maintains its gold standard with KingMidas Games
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Emerging-markets leader broadens its eclectic gaming suite with fresh content from an emerging force in the sector
QTech Games, the leading game aggregator for emerging markets, has continued to build the momentum in its premium pipeline, thanks to its latest deal with prominent igaming supplier KingMidas Games in a move set to power the studio’s aggressive international expansion strategy.
Through this partnership, more than 100 KingMidas Games titles—spanning its signature Classics, Next-Gen, Slots, and other top-performing genres—are now available to new operator partners via QTech’s definitive aggregator platform for emerging markets.
KingMidas Games is becoming known for its “next-generation content” which serves as a cornerstone of its gaming suite. Its diverse portfolio includes Cards, Chips, Classics, Dice, IP Content, Lottery, Roulette, Slots, and Virtual Experiences – and is defined by radical thinking and engaging game mechanics, as exemplified by high-speed go-kart races, animal obstacle courses, or survival-style gameplay.
This deal organically widens KingMidas Games’ international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where the supplier has made strong recent strides together with QTech Games.
Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. So, this deal with KingMidas Games extends our impressive sequential pipeline into 2025. Operators are always looking for fresh and engaging titles that truly stand out, and KingMidas Games is thriving against the backdrop of a homogenised marketplace. Like us, KingMidas is dedicated to delivering experiences that combine creativity, tech, and cultural relevance to meet evolving localised player expectations and drive new revenue streams for our growing group of worldwide operators.”
Sean Auret, Global Head of KingMidas Games, added: “We are thrilled to further collaborate with QTech, one of the industry’s leading aggregators renowned for connecting high-quality content with dynamic markets. This partnership amplifies KingMidas Games’ reach across key emerging territories and marks another exciting step in our mission to deliver next-generation gaming experiences to a truly global audience.”
The post QTech Games maintains its gold standard with KingMidas Games appeared first on European Gaming Industry News.
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