Canada

Hawkeye and Hoosier State, You’re Up – MaximBet Readies for Indiana and Iowa Launch as Lifestyle Sports Betting Brand Begins Nationwide Expansion

Published

4 years ago

February 18, 2022

The company, owned and operated by Carousel Group in partnership with Maxim, debuted in September in Colorado and plans multiple market launches in 2022

MaximBet, the lifestyle sports betting and online casino brand owned and operated by Carousel Group and in partnership with Maxim, the premier lifestyle brand, announced today that Indiana and Iowa will be its next two states to launch as part of its ongoing national expansion.

MaximBet, which launched in Colorado late last year, has separated from the pack of traditional sportsbooks by rewarding players with real world, money-can’t-buy experiences and best-in-class customer service. The company recently announced a multi-year partnership with Kambi Group plc, a leading global sports betting provider, and White Hat Gaming, a leading iGaming platform provider, on a technology stack. The partnership will provide players with a fast, intuitive and expansive betting experience featuring an incredible breadth of sports lines, live betting and creative props.

MaximBet LIVE, a division of MaximBet specializing in parties and events, will soon announce plans for kickoff parties in each state featuring entertainers, celebrities, prizes and rewards for current and new customers. The MaximBet LIVE event in Colorado included Fat Joe and Cheat Codes as headline performers and more than $40,000 in prizes. The company just hosted a star-studded event in Los Angeles during the weekend of The Big Game featuring artists like The Chainsmokers, Lil Baby, Gunna and more.

“Indiana and Iowa represent a prime opportunity for MaximBet to bring its world-class sportsbook and unparalleled real-life experiences to two of the most passionate sports markets in the country,” said Daniel Graetzer, CEO, MaximBet. “Sports betting has been a boon for both states since 2019, but sports fans have never experienced anything like the MaximBet LIVE parties, athlete and celebrity meet-and-greets, and in-person entertainment that MaximBet will bring to these two passionate sports states. We can’t wait to show our new users in Indiana and Iowa what we have in store.”

In Colorado, MaximBet has grown into one of the state’s top operators, achieving 75% month-over-month handle gross the last three months and surpassing expectations in both customer acquisition and retention. Along with Indiana and Iowa, MaximBet is expecting to go live in a handful of additional states (and Canada) in 2022.

In December, MaximBet launched its first-ever free-to-play platform, MaximBet Play. Developed in partnership with leading free-to-play provider Splash Tech, the new MaximBet Play app provides sports fans nationwide access to the unmatched gaming experience and epic prizes they’ve come to expect from MaximBet, absolutely free. MaximBet also introduced a groundbreaking Name/Image/Likeness (NIL) deal with all 21+ female student-athletes in Colorado, including Division I, II and III.

Canada

St8 extends Wazdan content distribution into Ontario

Published

1 day ago

May 20, 2026

Wladimir P.

st8-extends-wazdan-content-distribution-into-ontario

St8 has extended its partnership with slot supplier Wazdan into Ontario, adding the supplier’s content to St8’s aggregation platform for operators in the Canadian province.

Under the agreement, St8 has integrated a selection of Wazdan slot titles for Ontario operators, including Mighty Fish: Blue Marlin, 36 Coins, Mighty Wild: Panther Grand Diamond Edition and Mighty Wild: Gorilla. The roll-out also includes Wazdan mechanics such as Cash to Infinity, Sticky to Infinity and Hold the Jackpot.

David Fall, Business Development Manager at St8, said: “Our partnership with Wazdan has already delivered impressive results, and extending the collaboration into Ontario is an exciting next step for both companies.

“Wazdan consistently develops high-performing content backed by innovative engagement features, and we are pleased to further strengthen our offering for operators in one of North America’s most important regulated regions.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “This collaboration into Ontario with St8 is another milestone for Wazdan as we continue to build our presence across regulated North American markets.

“Wazdan goes above and beyond for our partners by delivering intuitive products that focus on the quality of the user’s experience, and St8’s platform provides an excellent route for our content to reach more operators and players. It has been a very rewarding process so far, and we look forward to building on this momentum together.”

The post St8 extends Wazdan content distribution into Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Andrzej Hyla Chief Commercial Officer at Wazdan

St8 extends Wazdan partnership into Ontario

Published

1 day ago

May 20, 2026

GamingAmericas.com

st8-extends-wazdan-partnership-into-ontario

Casino games aggregator and full-service technology provider St8 has expanded its partnership with Wazdan into Ontario, further strengthening its premium content offering in one of North America’s leading regulated markets.

Through the extended agreement, St8 has integrated a selection of Wazdan’s top-performing slot titles for operators in Ontario, including Mighty Fish: Blue Marlin, 36 Coins, Mighty Wild: Panther Grand Diamond Edition and Mighty Wild: Gorilla. The partnership also brings Wazdan’s renowned engagement-driven mechanics to the market, including Cash to Infinity, Sticky to Infinity and Hold the Jackpot.

Wazdan has built a strong reputation through its combination of high-performing games, innovative mechanics and player engagement features. Its focus on creating memorable gameplay experiences aligns closely with St8’s approach to delivering premium content through a seamless aggregation platform.

The Ontario expansion marks the latest step in the ongoing collaboration between the two companies as St8 continues to evolve its content portfolio and support operators with games that deliver strong performance across competitive markets.

David Fall, Business Development Manager at St8, said: “Our partnership with Wazdan has already delivered impressive results, and extending the collaboration into Ontario is an exciting next step for both companies.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “This collaboration into Ontario with St8 is another milestone for Wazdan as we continue to build our presence across regulated North American markets.

The post St8 extends Wazdan partnership into Ontario appeared first on Americas iGaming & Sports Betting News.

Alberta

EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch

Published

2 days ago

May 19, 2026

Wladimir P.

everymatrix-gets-conditional-aglc-approval-ahead-of-alberta-igaming-launch

EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.

The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.

At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.

The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.