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RACING POST LAUNCH NEW DIGITAL BETTING SHOP DISPLAY

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The industry-leading retail supplier, Racing Post, has announced its latest innovation to support in-store bettors. 

Racing Post, part of Spotlight Sports Group, has today announced a transformation of its market-leading interactive betting shop display. Based on studies with major high street retailers, the latest version offers a new and improved customer experience with a redeveloped intuitive interface.

The betting shop display has adorned walls of betting shops for years in print format, presenting the day’s best data and content on all UK, Ireland and international racing. In recent years Racing Post has developed a digital version which is available now in a single screen format.

The new version of the display is filled with integrated Racing Post proprietary data, content, full form and tipping from the UK, Ireland, South Africa, Hong Kong, UAE, United States and France. On top of this, the interactive display can now showcase data and content from UK and Irish greyhounds and virtual racing.

Added to content and data from the most reputable racing brand in the world, is state-of-the-art technology. Customers early prices can now be integrated into the product meaning the display can now be used as a traditional betting shop display and an early price screen. While derived markets have been added to offer more betting opportunities in store.

Racing Post continues to invest in the future of retail. Having wallpapered betting shops for over 25 years, recent research undertaken shows that having the brand in-store results in an 18% uplift in in-store staking. The investment in the digital display means it is now available for all shop sizes with content from around the world packed into one screen.

Speaking about the recent developments, B2B retail director, Alan Pepperell said:

‘Racing Post content has covered walls of betting shops for over 25 years and we’re delighted to be evolving our offering to support the future of retail. Betting shop staff and customers know the value of having Racing Post content available every day and with the latest release, we’re delighted to expand that offering while making it even easier to access.

‘On one screen you can now get information on global horseracing, greyhound and virtual racing while reading the day’s best insights from world-famous Racing Post tipsters. We are constantly performing research in our stores to improve the product and we’re excited to see customers interact with our brand new display.’

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Anastasia Rimskaya Chief Account Officer at Aviatrix

Aviatrix live with Wildz following Wildz Group integration

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Innovative crash game Aviatrix has integrated with leading operator Wildz Group, in a partnership that sees it launch with flagship casino Wildz and a selection of other, high-performing brands.

The launch is made possible via a Relax Gaming integration, giving Wildz Group players access to Aviatrix’s award-winning gameplay. In addition to Wildz, the title is now available at Spinz, Caxino, Tuplaus, Chipz and Wheelz.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Wildz Group has built an outstanding reputation for delivering player-first entertainment, and we’re delighted that Aviatrix is joining that journey. We’re certain Aviatrix’s unique take on the crash genre will engage the full Wildz Group network, and we’d like to thank Relax Gaming for a swift and seamless integration.”

Jani Koskinen, Chief Marketing Officer at Wildz Group, said: “We’re always looking to add content that brings something new to our players, and Aviatrix fits the bill perfectly. Its blend of innovation and engagement is a great match for our casinos, and we’re excited to roll it out across our portfolio following a successful launch at Wildz.”

Since its debut a little over two years ago, Aviatrix has rapidly grown in popularity, thanks to a relentless focus on innovation and a commitment to keeping gameplay exciting for an expanding global audience.

The post Aviatrix live with Wildz following Wildz Group integration appeared first on European Gaming Industry News.

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243 Chili

Tom Horn Gaming Turns Up the Heat with 243 Chili

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Tom Horn Gaming is turning up the heat with its latest release, 243 Chili – a fiery fruit slot that blends vibrant visuals with proven mechanics to boost player engagement and operators’ revenues.

Set under the blazing Mexican sun, the reels of 243 Chili burst with colour, bringing together ripe tropical fruits and sizzling chillies. The visuals add flavour, but it’s the gameplay that sets the reels on fire with 243 Wild wins, 5 simple winlines transforming into 243 ways to win,  respins, and multipliers of up to x5.

Tom Horn’s proven 243 Wild respin feature, a favourite among players who enjoy short, fast-paced feature cycles with high win potential, takes centre stage in this game. When the 243 Wild lands on the 2nd, 3rd, or 4th reel in a winning combination, it triggers the criss-cross mode with a respin and dynamic multipliers that can climb up to x5.

The addition of QuickX™, Tom Horn’s proprietary bonus buy feature, allows higher-stakes players and thrill-seekers to jump straight into the hottest action – a guaranteed respin round with a multiplier. By purchasing a multiplier of their choice, ranging from x1 to x5, players can increase the intensity of their experience.   Playing with an x1 to x4  multiplier allows for a progression up to an x5 multiplier. This rare addition of a bonus buy option to the classic fruit slot game gives 243 Chili a competitive edge and makes it stand out in a crowded fruit slots market.

243 Chili brings together one of our most successful mechanics – 243 wild respin – enhanced with QuickX™, giving players even more control over their gameplay, said Ondrej LapidesCEO at Tom Horn Gaming. It’s a perfect example of how we balance simplicity with innovation in a simple yet engaging slot that is set to drive higher revenues for our operator partner.

243 Chili delivers medium volatility gameplay across a 5×3 game grid, with bet levels ranging from €0.50 to €100. From seasoned punters to casual players who are drawn to colourful graphics and easy-to-grasp game mechanics, the game speaks to a diverse player base. Its mobile-optimised design ensures that players can enjoy quick spins and crisp visuals on any device.

243 Chili goes on general release on 7 October worldwide.

The post Tom Horn Gaming Turns Up the Heat with 243 Chili appeared first on European Gaming Industry News.

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Realistic Games strengthens Dutch presence with Starcasino partnership

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Realistic Games is continuing its strong commercial momentum by partnering with operator brand Starcasino. Building on their existing collaboration in the Belgian market, this new agreement sees the developer extend its offering to a Dutch player base, reinforcing its ongoing commitment to the region’s rapidly growing market.

Following its launch in September, the agreement provides Starcasino.nl with access to Realistic’s vast selection of popular titles, including Book of Charms, Phantom Tides, and Emerald Frenzy.

Kieran Wilson, Account Manager at Realistic Games, said: “Our partnership with Starcasino is built on a foundation of trust and shared success, which made it a natural next step to extend our collaboration into the Netherlands.

“We are eager to continue building on this momentum and are thrilled to bring our exciting titles to a new audience with a brand that shares our passion for delivering great games.”

Pieter Van den Bos, Director at Starcasino added: “The success we have experienced with Realistic Games in the Belgian market made it a clear choice to deepen our collaboration. We are delighted to extend our partnership into the Netherlands, a move that will allow us to bring their high-quality content to an even wider audience.

“This agreement will further diversify the content on our platform and deliver a continual flow of exciting new games to our players.”

The post Realistic Games strengthens Dutch presence with Starcasino partnership appeared first on European Gaming Industry News.

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