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F1 Esports Series presented by Aramco breaks viewing and engagement records in 2021

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Following today’s announcement of the 2021 F1 season’s audience and attendance figures, we can confirm that the 2021 F1 Esports Series presented by Aramco has broken viewership and engagement records – building upon the huge momentum gathered in 2020. The full series, which ran throughout 2021, achieved over 23 million views across digital platforms, a +103% YOY increase.

Digital & TV:

The Series’ flagship event, the Pro Championship, was the main contributor to the large proportion of the 23m digital views with 13.8m views, representing a 47% increase from 2020. The remaining views were split across the F1 Esports Series’ mix of output, including the return of the F1 Esports Series Challengers, as well as the Pro Exhibition and Preview Show.

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Each Event of the 2021 Pro Championship subsequently broke the previous Event’s viewing record, culminating in 4.5m views for December’s Grand Final, up 67% YoY, which saw Jarno Opmeer clinch his second consecutive Drivers’ Championship, this time for Mercedes, who also secured the Teams’ title for the first time since 2018.

In addition to digital viewership, the cumulative TV audience for the whole of the Pro Championship and the Preview Show, reached an estimated 858k – more than three times the total audience for the 2020 series (269k).

Social media:

The social media output from the F1 Esports Series continues to be commended for the high quality of content that supports the action, and is highlighted by the fact that engagements, impressions, and video views all significantly increased last year compared to the 2020 season.

Across the Pro Championship events in 2021, there were 10.5m engagements on the official F1 Twitter, YouTube, Facebook, Twitch and Huya channels – more than double the 4m total in 2020. The content also received 458m impressions, and 4.1m video views, increasing on 2020 by 93% and 71% respectively.

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The future of the F1 Esports Series presented by Aramco:

The excitement and drama of real-world racing was replicated in the virtual world with fans wanting more and more action, and enjoyment across the 2021 Pro Championship was very strong, with an average of 70% giving scores of 8 (or above) out of 10 for each race in a post-season survey – a significant increase on both 2019 (64%) and 2020 (55%). The F1 Esports Series Pro Championship presented by Aramco will return in the second half of 2022, with more updates to follow soon.

Action in 2022 is already well underway, with the F1 Esports Series Challengers starting in January, with events for Xbox, PC and PlayStation competitors taking place every fortnight as competitors look to qualify for this year’s Pro Exhibition. As previously reported, a record 494k participants attempted to qualify in 2021, which was a 108% increase on the previous year.

Ben Pincus, Director of Commercial Partnerships at Formula 1, said:

“It is fantastic to see the F1 Esports Series presented by Aramco break records across the board once again, crowning a brilliant year of action throughout our virtual racing. Not only are we seeing competition at the highest level, but thanks to the increased content output across our social channels, our strong community of fans has never been more engaged.”

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Paul Jeal, F1 Senior Franchise Director at Codemasters, said:

“It’s an incredible time to be associated with Formula 1, and we are extremely proud of the continued growth of the F1 Esports Series presented by Aramco. The quality of the racing has kept us all enthralled, and congratulations again to our champions Jarno Opmeer and Mercedes. Each year, we are driving new players into our game. The dream of getting to sign and race for a Formula 1 team is driving up participation, and the emerging talent coming up through the 2022 Challengers is a testament to that.”

John Clarke, CEO at Gfinity, said:

“The significant increase in viewership of the F1 Esports Series presented by Aramco is due to a growing passion for virtual racing and the appeal of all things Formula 1 amongst young gamers. The drivers are at the peak of their powers and the racing is competitive and exciting, and they are becoming true social media personalities. This is great news for the future of F1 Esports.”

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eSports

DACH CS Joins as Member of Esports Integrity Commission

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The Esports Integrity Commission (ESIC) has announced that DACH CS GmbH (DACH CS), a tournament organiser seeking to revitalise competitive Counter-Strike in Germany, Austria and Switzerland, has officially joined ESIC membership.

By joining ESIC, DACH CS commits to upholding the highest standards of competitive integrity. The membership requires the league to implement ESIC’s Integrity Programme across all of its tournaments, tackling key issues such as match-fixing, cheating, and doping, fostering a culture of fair play within the region.

As an ESIC member, DACH CS will integrate ESIC’s codes of conduct, actively cooperate in investigations, and enforce ESIC’s rulings. This commitment aligns DACH CS with global best practices, ensuring that the DACH Counter-Strike esports scene operates with a proven integrity framework.

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Stephen Hanna, Chief Executive Officer of ESIC, said: “DACH CS’s dedication to rebuilding and strengthening the competitive Counter-Strike scene in the DACH region makes them a valuable addition to ESIC’s growing membership. Their commitment to competitive integrity and fair competition aligns perfectly with our mission to safeguard esports. We look forward to working closely with them to support a sustainable and transparent ecosystem for players, teams, and stakeholders in the region.”

Anton Christoph, Founder & Managing Director of DACH CS, said: “At DACH CS, we’re on a mission to take the Counter-Strike Scene in Germany, Austria, and Switzerland to old and new heights! We’re super excited to be joining forces with ESIC, as we’re confident that this is a vital step in keeping our community’s most prized values at the heart of our operations. By teaming up with ESIC and aligning with their globally recognised integrity standards, we’re making a promise to you, our players, teams and stakeholders, to provide a competitive environment that’s both trusted and well-structured. We are excited to work closely with ESIC to build a sustainable and respected esports landscape in the DACH region.”

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eSports

Rocket League Championship Series Announces Progressive Insurance® as Presenting Sponsor for Entire 2025 Season

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BLAST, an esports entertainment company, has announced an expanded sponsorship with Progressive Insurance, making it the Presenting Sponsor for the entire Rocket League Championship Series (RLCS) 2025 season.

Following its successful sponsorship of the Rocket League World Championship in Fort Worth, Texas, last year, Progressive is deepening its investment in Esports by extending its presence across all Rocket League Championship Series (RLCS) events in 2025, including Qualifiers, RLCS Majors, and the Rocket League World Championship.

Progressive is the second largest personal auto insurer in the United States, a leading seller of commercial auto, motorcycle, and boat insurance, and one of the country’s top 15 homeowners insurance carriers. 

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The sponsorship will see Progressive featured both digitally and physically across the RLCS 2025 season and includes logo placement on the Rocket League ball in RLCS broadcasts, branded broadcast content and a number of in and out of game logo integrations. 

The RLCS is the official competitive league for Rocket League Esports, which features the world’s best teams and players competing across the year for a place in the much-anticipated arena events – fans can look forward to events such as the RLCS Major in Birmingham, UK and Raleigh Majors and the Rocket League World Championship in Lyon, France.  

Progressive first sponsored Rocket League Esports last September for the Rocket League World Championship in Fort Worth, Texas, USA, where Team BDS claimed the lion’s share of the $1,165,500 total prize pool and coveted world title. 

Alexander Lewin, SVP of Commercial Revenues for BLAST, said: “The expansion of our sponsorship with Progressive highlights the growing global reach of Rocket League Esports, along with its brilliant passionate fanbase and the exciting arena events on offer across the year. We are looking forward to further integrating Progressive into the Rocket League esports ecosystem in 2025.” 

Sean Freeman, Media Business Leader at Progressive, said: “We’re excited to help bring a fun and competitive Rocket League Championship Series season to the Esports community in 2025. We look forward to connecting with the passionate fans of Rocket League both in-game and in the arena all season long through this expanded sponsorship.” 

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ExitLag Partners with TALON Esports

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ExitLag, created to help enhance internet connections and reduce latency through its multi-path technology, announced it has partnered with TALON, one of the most prominent esports organisations in the APAC region. As part of this collaboration, ExitLag will become an official sponsor of TALON Esports, supporting their teams competing in League of Legends (Taiwan), Valorant (South Korea), Dota 2 (Philippines) and ROV (Thailand).

With this partnership, ExitLag reinforces its commitment to supporting top-tier esports teams and players by optimising their connectivity and ensuring a smoother, lag-free competitive experience. Talon Esports has established a formidable reputation as a dominant force in competitive gaming across the APAC region. By sponsoring TALON, ExitLag strengthens its expansion into the Asian gaming market, ensuring that professional and amateur gamers alike have access to superior network performance.

“Esports is built on the foundation of precision, speed, skill, and seamless gameplay. At ExitLag, we are dedicated to providing competitive gamers with the best possible connection to compete at their highest level. Partnering with TALON Esports allows us to further our mission of eliminating connectivity barriers and enhancing the performance and experience of top esports players competing across multiple titles globally,” said Lucas Stolze, CEO of ExitLag.

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ExitLag’s proprietary multi-path technology optimises data routing in real-time, reducing lag, packet loss and jitter to deliver the most stable gaming experience possible. Through this partnership, ExitLag will work closely with TALON’s teams across various titles, ensuring that their players can focus entirely on performance without network limitations.

“We’re thrilled to welcome ExitLag as a partner. In professional esports, every millisecond matters. ExitLag’s cutting-edge technology will provide our players a crucial competitive edge, ensuring they can perform at their peak without worrying about connectivity issues,” said Sean Zhang, CEO of TALON Esports.

As ExitLag continues its rapid growth in the Asia-Pacific region, this partnership underscores its dedication to empowering esports athletes with world-class network solutions. Fans can look forward to exciting activations, exclusive content, and engagement opportunities as ExitLag and TALON Esports work together throughout the season.

“As we expand our footprint in Asia, partnering with TALON Esports is a testament to our dedication to providing the best connectivity solutions for competitive gamers in the region. We are excited to work closely with TALON’s teams and help elevate their performance to new heights,” said Josh Wong, Asia Market Lead of ExitLag.

The post ExitLag Partners with TALON Esports appeared first on European Gaming Industry News.

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