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World Sports Bodies raise Concern Over Kenya Copyright Bill

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Kenya’s 2019 Copyright Amendment Bill, incorporates principles from the WIPO Internet Treaties of 1996, aimed at preventing unauthorised access to and use of creative works

A coalition of global sports bodies has written an open letter to the Kenyan government, expressing concern about the Copyright Amendment Bill currently before parliament, and its potential impact on the availability of international sports content in Kenya.

The Sports Rights Owner Coalition (SROC) is an alliance of more than 50 international and national sport bodies, representing some of the world’s leading sport codes and competitions – including the English Premier League, the FA Cup, Wimbledon, MotoGP, and the Rugby World Cup.

In the recent letter, signed by Chairman Mark Lichtenstein, the SROC says its members are “extremely concerned” at changes that will be made to Kenya’s Copyright Act if the Copyright Amendment Bill becomes law.

The SROC is particularly worried about proposals to repeal sections 35B, 35C and 35D of the Copyright Act, which allow for take-down notices issued to internet-based service provider platforms which enable content piracy to flourish.

A take-down notice is a widely used remedy employed by copyright owners worldwide, compelling online platforms to rapidly remove content from their websites if it is suspected that the content infringes copyright.

The Kenya Copyright Board (KeCOBO) champion of the Partners Against Piracy (PAP) initiative, has come out in support of the SROC letter.

“Take-down notices are a critical tool for copyright holders and related rights holders to fight digital content piracy by controlling the distribution and economic viability of their work and how it is accessed online,” says Edward Sigei, KeCOBO Executive Director.

“Across the world, they help to safeguard the intellectual property rights of sports rights owners. If rights owners cannot request that pirated sports content is taken down immediately, that will threaten the future of live sports broadcasts in Kenya. Why would international sports media allow sports broadcasts in Kenya, if they have no way of stopping them from being pirated!”

Kenya’s 2019 Copyright Amendment Bill, incorporates principles from the World Intellectual Property Organisation (WIPO) Internet Treaties of 1996, aimed at preventing unauthorised access to and use of creative works. Takedown notices are among these principles and are necessary tools to enforce copyright protections for rights owners and distributors.

If the Amendment Bill is passed into law, Kenya will be out of step with global trends, the average Kenyan will lose out on great sports entertainment. A further negative consequence of this Amendment Bill passing would be the reputational and economic investment quagmire it would create is jeopardising Kenya’s ability to renew participation in the Africa Growth and Opportunity Agreement (AGOA) program, as one of the additional provisions of renewal requires a demonstrated commitment to copyright protection as a prerequisite to signing. Repealing section 35 of the Copyright Act, would do the exact opposite and threaten investor confidence.

The SROC points out that in Europe, policy makers are strengthening not weakening the effectiveness of take-down notices, particularly regarding live content. New proposals to protect live content more effectively in Europe are expected in the first half of 2022.

“Were the Copyright Amendment Bill to be enacted, it could have devastating consequences for both the Kenyan economy and Kenyan consumers,” says the SROC letter. “Rights holders from sport and other creative industries are extremely unlikely to license their content in a jurisdiction that effectively legitimises piracy. Consumers would therefore be deprived from watching their favourite sports and television shows, and leave Kenya isolated on the global copyright stage.”

The coalition – which includes the English FA, UEFA, the IAAF, and the International Tennis Federation – goes on to ask that the proposed new law be urgently reconsidered “so as not to harm Kenyan consumers and threaten the availability of sports and entertainment content in Kenya.”

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BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa

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BetConstruct AI is excited to reveal its significant involvement in several top industry events this March: SAGSE LatAm in Buenos Aires, Argentina, GAT Expo in Cartagena, Colombia, SPiCE South Asia in Colombo, Sri Lanka, and the Africa Gaming Expo in Lagos, Nigeria. As a worldwide leader in iGaming technology, BetConstruct AI is leveraging these platforms to strengthen its dedication to local development and support operators with the 2026 idea of “The Choice.”

Throughout all three continents, our focus is on a vision of technological empowerment. In a more complex regulatory environment, BetConstruct AI surpasses conventional offerings to provide strategic independence. We think the future of international iGaming relies on the operator’s ability to select the most adaptable, insightful, and scalable technology to propel their distinct vision ahead.

During every event, attendees will discover a complete range of solutions designed to cater to the varied needs of local communities. At the core of our presentation are the top-tier Sportsbook and Casino Platforms, designed for optimal stability and fast scalability.

In addition to the primary platforms, we deliver the fundamental framework for a leading online brand. This encompasses CMS Pro for centralized hub administration, SpringBuilder X for mobile-oriented website development, and BetChain AI, which offers an innovative approach to create and design iGaming websites more quickly and intelligently.

The exhibitions will highlight the BetConstruct AI Suite, a set of advanced tools aimed at enhancing and streamlining the operator’s experience:

● CRM AI: Delivering deep behavioral insights to drive player retention.
● Umbrella AI: Providing real-time risk management and automated player protection.
● AI Game Recommendation System: Ensuring personalized content delivery.
● Betting Mate: An intuitive AI companion that elevates the player experience.

Reiterating its commitment to partner success, BetConstruct AI will present The Last Battle Universe, the first B2B loyalty system in the industry designed to recognize performance. Operators reaching a GGR growth rate exceeding 12% (determined by comparing the third month of the current quarter to the third month of the prior quarter) gain access to unique rewards. This comprises a 51% reduction on invoices for Nebula Badge holders, a 50% setup discount for Zenith Badge holders, and complete setup fee refunds to enable direct reinvestment into the platform.

BetConstruct AI encourages all industry stakeholders, operators, and media personnel to engage with our team of specialists at these locations:

● SAGSE LatAm (Buenos Aires, Argentina): March 18 – 19 | Stand 134
● SPiCE South Asia (Colombo, Sri Lanka): March 24 – 25 | Stand 1017
● GAT Expo (Cartagena, Colombia): March 25 – 26 | Stand A31
● Africa Gaming Expo (Lagos, Nigeria): March 25 – 26 | Stand E17

To foster deeper connections beyond the exhibition floor, we are hosting a series of exclusive Harmony Dinners. These invitation-only meetups offer a unique space for BetConstruct AI leaders and our valued partners to align visions in an atmosphere of world-class hospitality:

1. Buenos Aires: March 18 | Hilton Buenos Aires
2. Colombo: March 24 | Shangri-La, Colombo
3. Cartagena: March 25 | Cartagena, Colombia
4. Lagos: March 25 | Lagos, Nigeria

The post BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

BetConstruct AI to Drive Global Innovation and Strategic Growth AcrossKey Markets in LatAm, Asia, and Africa

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betconstruct-ai-to-drive-global-innovation-and-strategic-growth-acrosskey-markets-in-latam,-asia,-and-africa

BetConstruct AI is proud to announce its high-impact participation in a series of premier industry events this March: SAGSE LatAm in Buenos Aires, Argentina,GAT Expo in Cartagena, Colombia, SPiCE South Asia in Colombo, Sri Lanka; and the Africa Gaming Expo in Lagos, Nigeria. As a global leader in iGaming technology, BetConstruct AI is utilizing these platforms to reinforce its commitment to regional growth and empower operators through the 2026 concept of “The Choice.”

Across all three continents, our presence centers on a vision of technological empowerment. In an increasingly complex regulatory landscape, BetConstruct AI moves beyond traditional provision to offer strategic autonomy. We believe the future of global iGaming is built on the power of the operator to choose the most flexible, intelligent, and scalable technology to drive their unique vision forward.

At each event, visitors will explore a comprehensive ecosystem of solutions tailored to meet the diverse demands of local audiences. Central to our showcase are the industry-leading Sportsbook and Casino Platforms, engineered for high-performance stability and rapid scalability.

Beyond the core platforms, we provide the essential architecture for a dominant online brand. This includes CMS Pro for centralized hub management, SpringBuilder X for mobile-first website construction, and BetChain AI, which provides a revolutionary way to build and shape iGaming websites faster and smarter.

The exhibitions will spotlight the BetConstruct AI Suite, a collection of sophisticated tools designed to automate and optimize the operator’s journey:

  • CRM AI: Delivering deep behavioral insights to drive player retention.
  • Umbrella AI: Providing real-time risk management and automated player protection.
  • AI Game Recommendation System: Ensuring personalized content delivery.
  • Betting Mate: An intuitive AI companion that elevates the player experience.

Reaffirming its dedication to partner success, BetConstruct AI will showcase The Last Battle Universe, the industry’s first B2B loyalty system built to reward performance. Operators who achieve a GGR growth rate of more than 12% (calculated by comparing the third month of the current quarter against the third month of the previous quarter) unlock exclusive rewards. This includes a 51% discount on invoices for Nebula Badge holders, a 50% setup discount for Zenith Badge holders, and full setup fee reimbursements to allow for direct reinvestment into the platform.

BetConstruct AI invites all industry stakeholders, operators, and media representatives to connect with our team of experts at the following locations:

  • SAGSE LatAm (Buenos Aires, Argentina): March 18 – 19 | Stand 134
  • SPiCE South Asia (Colombo, Sri Lanka): March 24 – 25 | Stand 1017
  • GAT Expo (Cartagena, Colombia): March 25 – 26 | Stand A31
  • Africa Gaming Expo (Lagos, Nigeria): March 25 – 26 | Stand E17

To foster deeper connections beyond the exhibition floor, we are hosting a series of exclusive Harmony Dinners. These invitation-only meetups offer a unique space for BetConstruct AI leaders and our valued partners to align visions in an atmosphere of world-class hospitality:

  1. Buenos Aires: March 18 | Hilton Buenos Aires
  2. Colombo: March 24 | Shangri-La, Colombo
  3. Cartagena: March 25 | Cartagena, Colombia
  4. Lagos: March 25 | Lagos, Nigeria

Our team will be available throughout these summits to demonstrate how a connected, AI-driven environment allows partners to choose the path of innovation and efficiency, defining the next era of market leadership worldwide.

The post BetConstruct AI to Drive Global Innovation and Strategic Growth AcrossKey Markets in LatAm, Asia, and Africa appeared first on Americas iGaming & Sports Betting News.

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Africa

EGT Digital Announces New Partnership with Sunbet

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EGT Digital has announced a new partnership with Sunbet, one of the most popular operators in South Africa. The collaboration marks an important step in strengthening the company’s presence in the country and expanding its reach within this dynamic and growing market.

As part of the partnership, Sunbet now features a selection of EGT Digital’s top-performing online titles within its portfolio, including Sugartime, 10 Crown Hot, and 10 Shining Diamond – titles recognised for their engaging gameplay, appealing design and consistent player performance.

These games stand out with dynamic mechanics and player-focused features that align well with local preferences. By adding them to its portfolio, Sunbet further enhances its offering with proven content designed to drive engagement and retention.

“Partnering with Sunbet is an important step in further strengthening our position in South Africa. Sunbet is a well-established operator with a strong understanding of its audience and market dynamics. We are confident that our diverse and high-performing portfolio will complement their offering and bring added value to their players. We look forward to building a sustainable and successful collaboration together,” said Tsvetomira Drumeva, Head of Sales at EGT Digital.

“EGT is already a well-recognised brand across the Sun International casino floors, so bringing EGT Digital’s titles to Sunbet is a natural extension of that experience online. We’re excited to expand our offering and deliver more engaging content to our players,” said Tyler Gentle, Casino Product Manager at Sunbet.

The agreement reflects EGT Digital’s continued focus on delivering high-performing, market-adapted content and building strategic partnerships in key regulated markets.

The post EGT Digital Announces New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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