Africa
10bet kicks off African sports betting expansion
10bet, the global sports betting and casino brand is underway with the launch of its offering to sports-crazy fans in Africa – and with impressive scope.
The experienced operator has scored with local partnerships, the sponsoring of professional football teams and demonstrating a deep commitment to African development.
Currently live in four markets, Ghana, Tanzania, Zambia and Democratic Republic of Congo (DRC), 10bet has begun effecting positive change in the African betting status quo. Those countries’ bettors can now access one of the world’s most advanced sportsbooks via mobile, USSD and SMS.
Putting its considerable due diligence to great effect, 10bet understands that if there’s anything African football fans like more than a vibrant and flexible football betting experience – it’s the actual games themselves, so earlier this year, 10bet began to invest in African football by signing major sponsorships deals with six football clubs: Dodoma Jiji FC (Tanzania), Talanta FC (Kenya), Red Arrows (Zambia), Aduana Stars (Ghana), Enyimba (Nigeria) and Daring Club Motema Pembe (DRC).
Not only has this extensive collaboration truly boosted the teams’ capabilities, but it also stays true to 10bet’s vision to play a vital role in improving the standard of football across the continent.
While every territory is key, 10bet has a particular focus on Ghana. Given its status as leading country in terms of growth in its internet and mobile infrastructures, the market is heavily saturated with existing bookmakers. 10bet has done its homework and comprehensive groundwork has been completed, resulting in partnerships with the right local stakeholders. Combined with its dynamism, 10bet is perfectly placed to disrupt a market that for some commentators has become complacent.
While its wider opening gameplan has met with success, there is a much more to come from 10bet. Launches in two further countries are on the agenda in the coming months, while the operator projects that it will be live in a total of up to 12 within the next 12-18 months.
10bet Africa CEO, Arthur Perry said: “It took us years of planning, adapting and developing our strategy for Africa, but we’re very happy that we’re finally able to roll out our offering across several African countries and deliver quality online gaming and excitement to bettors there.
“We are extremely confident in our ability to bring a premium experience to every bettor across all our active territories in Africa and will continue to improve our provision to overcome technological, regulatory and localisation challenges to achieve this.”
With almost 20 years of experience in mature European markets, 10bet is leveraging the huge opportunity in Africa and mirroring the drive by world footballing authorities for the development of the game, is bringing this football-loving continent closer to the traditional heartlands of the sport.
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Africa
Gaming Realms expands into three African markets via SportyBet partnership
Gaming Realms, the originator of the distinctive Slingo format, has expanded its presence in Africa by partnering with SportyBet in Nigeria, Kenya, and Ghana, only weeks following its market launch in South Africa.
Players in the area of the top operator can now explore a wide range of Slingo games, featuring popular titles like Slingo Sweet Bonanza, Slingo Day of the Dab, and Slingo Xxxtreme. The legendary product has demonstrated widespread attraction worldwide, delivering a distinct experience that fuses the thrill of slots with tactical elements.
The operator belongs to Sporty Group, a global media and entertainment firm that possesses licenses to provide betting and online casino offerings in various regulated African areas.
Entering the three newly regulated markets marks a significant accomplishment for Gaming Realms, with Africa being a crucial growth region for the provider that has quickly expanded its footprint in Europe and North America in the past year. The newest expansion comes after a recent market launch in South Africa, with the company planning to grow further in the African region soon.
Laura Norton, Account Manager at Gaming Realms, said: “Entering three new African markets at once together with SportyBet is a fantastic achievement for the Gaming Realms team.
“We are encouraged by the initial performance and are confident our unique content is appealing to SportyBet’s local customers and look forward to a successful partnership.”
Joey Hurtado, Director of Casino at SportyBet, said: “Being the first operator to introduce Gaming Realms’ content in three of our core African markets is a real coup.
“Their product offering provides something truly different and this collaboration helps us deliver on our promise to offer our customers a best-in-class entertainment experience.”
The post Gaming Realms expands into three African markets via SportyBet partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Greentube partners with World Sports Betting to expand in South Africa
Deal follows Greentube’s spring 2025 market entry and brings Book of Ra and other slots to the operator’s casino lobby.
Greentube has signed a content partnership with South African operator World Sports Betting, extending its distribution in the country following its market entry in spring 2025.
Under the agreement, World Sports Betting will roll out a selection of Greentube titles, mixing new releases with established land-based games. Initial launches include Queen Cleopatra and 25 Red Hot 7 Clover Link.
The wider lineup named in the announcement includes Book of Ra, Lucky Lady’s Charm and Sizzling Hot. Greentube said the content package has been tailored for South Africa.
Razvan Glodea, Sales and Key Account Manager at Greentube, said: “We’ve been working hard to bring our games live with such an important brand in the South African market, and we’re excited to make our portfolio accessible to even more players.
“With our iconic titles that players already know and love, we’re confident in gaining strong engagement alongside World Sports Betting. We’re also looking forward to delivering great results, supported by a range of exciting promotional activities planned for players very soon.”
Ryno Du Plessis at World Sports Betting, added: “Greentube’s portfolio features some of the most recognisable titles in the industry, and we’re delighted to bring these games to our players.
“This partnership allows us to further strengthen our casino offering with content that has a proven track record, while also introducing exciting new games tailored to our audience.”
The post Greentube partners with World Sports Betting to expand in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Bede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia
Launch adds sports, slots and live casino, with integrations including Kambi and Evolution.
Sunbet, the digital gaming arm of Sun International, has launched in Namibia using an “internationally configurable” platform supplied by Bede Gaming. The rollout marks Sunbet’s latest African market expansion with the technology partner.
Bede said the Namibia deployment mirrors Sunbet’s other African markets, covering sports, slots and live casino. The platform includes integrations with Kambi, Evolution, Habenero and Pariplay.
Operationally, Bede said Sunbet will also use its partnership with Xtremepush to access CRM tooling aimed at supporting acquisition and retention.
Bede and Sunbet have worked together since 2017. Bede said that after slot regulation changed in South Africa in 2022, Sunbet expanded its digital product line-up, followed by a Botswana launch in 2024. Bede cited H2 2025 Botswana results of 189% growth in registrations, 239% growth in unique players, and increases of 370% in total wagering and 350% in Gross Gaming Revenue (GGR).
Kirsty Stewart, Chief Legal & Client Success Officer at Bede, said: “It’s been wonderful to continue fostering our ongoing partnership with Sunbet, including the delivery of their two global expansions over these last couple of years. There’s a lot to be proud of within this customer relationship, and we’re looking forward to building on the outstanding performance we’ve witnessed so far. I’m eager to continue offering a strong foundation, exceptional service and powerful integration suite for Sun’s future growth.”
Simon Gregory, Chief Executive Officer at Sunbet, said: “Sun International is a well respected and trusted brand in Africa, so Sunbet’s intention was always to leverage this good will by expanding into other African markets. We experienced significant success after our debut in Botswana, so rolling out Sunbet to the Namibian market was the natural next step for us, especially given that Namibia is one of South Africa’s strongest trading partners.
“We are equally confident that with Bede, we have the right partner to achieve our regional expansion strategy. Their platform offers the digital flexibility and stability we need to efficiently enter new markets while living up to Sunbet’s promise to deliver a high-quality experience for players.
“We look forward to building a strong presence in Namibia and bringing the same trusted Sunbet experience that customers have come to expect across our other markets.”
The post Bede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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