eSports
Betway and BLAST Premier strengthen ties further with partnership renewed for another two years
Leading esports tournament organiser BLAST Premier and online bookmaker Betway have announced a two-year extension of their partnership – taking the deal up until the end of the 2023 season.
Both brands will continue to create fan-favourite playable custom maps that challenge players and fans to compete on a global leaderboard, which have become a popular part of the partnership over the last 12 months. Furthermore, Betway branding will be shown across all seven of BLAST Premier’s events in 2022, including broadcast content integration, social giveaways and fan-led activations.
The online bookmaker will also own the ‘Power Picks Prediction’ segment, which will feature on BLAST Premier’s global broadcast during the tournament.
Betway are ingrained in the BLAST Premier tournament circuit and wider Counter-Strike scene, with the online bookmaker owning a strong presence in the industry through partnerships with BLAST and other leading esports organisations such as NIP, BIG and G2 Esports, along with an unwavering commitment to all forms of CS:GO.
The announcement signifies the third deal BLAST has renewed in recent weeks, following Coinbase, EPOS and CS.MONEY, as the tournament organiser continues to increase the value of its global partnership portfolio in line with future growth plans for 2022 and beyond.
Oliver Clarke, Head of Brand Partnerships at BLAST, said: “We’re thrilled that Betway have committed to another two years with BLAST Premier, taking our partnership into a fifth year. It highlights the symbiotic relationship we’ve built over this time, with Betway playing an integral role in the BLAST Premier experience.
“Their unwavering support for esports and Counter-Strike in recent times is hugely commendable. We’re really looking forward to continuing to work closely with them to elevate the partnership further over the next two years, with added focus on premium content and fan-led experiences. ”
Adam Savinson, on behalf of esports at Betway, said: “Over the past three years, we have worked incredibly hard with the team at BLAST to create an innovative and synonymous partnership which leads the market within the esports sector. It brings me great joy to announce our renewal, and I look forward to taking our already successful partnership to even greater heights.”
BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.
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Bucks Gaming
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Kambi and Abios Join ESIC as Anti-Corruption Supporters
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
eSports
Tundra Esports Announces New Official Supplier Partnership with Gladiator PC
Tundra Esports, The International 11 Champions and a leading competitive esports team playing in Dota 2, proudly announces a game-changing collaboration with Gladiator PC, a pioneer in high-performance gaming technology as their Official Supplier.
The post Tundra Esports Announces New Official Supplier Partnership with Gladiator PC appeared first on European Gaming Industry News.
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