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SOFTSWISS Sportsbook: 2021 Recap

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The SOFTSWISS Sportsbook is pleased to share insights and results of the past year. The online sports betting platform was launched by SOFTSWISS at the end of 2020 and has gained traction in its first year of operating performance. 

According to the Sportsbook statistics, men are the top users of the platform. Men account for 97% of the sum of all bets, while women only account for 3%. The situation is similar with the number of bets made, or Bet Count. In 2021 men made 94% of of all bets recorded in the SOFTSWISS Sportsbook, while women only made around 6%.

“Our product confirms the prevailing theiry that the sports audience is predominantly male. This pattern is easy to interpret and culturally related to spending time together watching sporting events, which is less characteristic of the female segment of gamblers. Men are more often interested in sports and consequently more likely to become betting site visitors,” commented Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

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The analysis of the players age revealed that the users aged 41 to 50 years old provide the biggest contribution. More than 55% of Total Bet Sum is generated by this player group. Surprisingly, however, middle-aged players (31-40 years old) are the ones who make the most bets: they account for 37% of the Total Count of bets. 

In 2021, people were more likely to use mobile phones to place bets – these made up 65.5% of all bets. However, when it comes to the Bet Sum, the picture changes dramatically. Players spent the most money from desktop devices (62.6% of Total Bets Sum). Tablets prove to be the least popular betting devices. 

“Desktop devices tend to be an important tool for professional and VIP players, who use multiple monitors at once to simultaneously study statistics and analyse data in parallel with the game. It is the most advanced way to track changes in real time,” said Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

 

The most popular sports by Bet Sum in 2021:

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  1. Soccer 38.14%
  2. Basketball 22.62%
  3. Tennis 16.11%
  4. Ice Hockey 9.01%
  5. American Football 8.95%
  6. Volleyball 5.17%

 

The top tournaments are as follows: 

  1. NBA 28.32%
  2. NFL 18.13%
  3. Premier League 16.78%
  4. Serie A 13.35%
  5. La Liga 12.28%
  6. NHL 11.13%

“Football is the king of betting, as our statistics once again prove. Basketball and tennis, as usual, share second place depending on how well represented they are in client projects given the region of operation. The popularity of each particular sport affects the leading tournaments accordingly,” added Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

The most popular cryptocurrencies in sports betting turned out to be:

  • Bitcoin 54.73%
  • Litecoin 44.22%
  • Ethereum 1.05%

An important achievement for the Sportsbook team has been the partnership with one of the leading providers of live odds for eSports, Oddin.gg. The new partnership has enabled Sportsbook to expand its offering with live streaming, multiple live markets and a wide range of eSport tournaments such as Counter-Strike, League of Legends, and Dota 2. 

In addition, the SOFTSWISS Sportsbook, together with N1 Partners Group, launched its first project on the Nigerian market under a local licence, which SOFTSWISS was granted in February 2021. N1Bet.ng was the first betting project launched by the Sportsbook Team on the African continent. 

In terms of functional enhancements, the Sportsbook has significantly expanded the list of bonus offers available. In 2021, the team launched two new types of bonuses at once: Hunting and Freebets. The latest includes No Risk, AllWin and OnlyWin. 

“All of the enhancements as part the Sportsbook’s development in 2021 were aimed at exploring new markets, expanding the gambling offering and attracting players. The partnership with new odds provider Oddin.gg will help attract a younger audience who are keen on eSports. The launch of new bonuses, in turn, was a great tool to build and strengthen the loyalty of existing players. Our clients have already been able to appreciate new Sportsbook features and put them into action. Despite last year’s achievements, our team has even more ambitious plans ahead,” concluded Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

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ABOUT SOFTSWISS

Launched in 2020, the SOFTSWISS Sportsbook Platform offers a gaming experience that can be enjoyed by seasoned punters and a new generation of players.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

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Week 12/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Evoplay has reimagined one of its most popular fishing-themed slots The Greatest Catch with latest seasonal release The Easter Catch. Keeping the original’s well-loved mechanics, this special edition introduces a fresh Easter-themed design, adding a seasonal feel while delivering the same exciting gameplay. Played on a 5×3 reel layout with 10 paylines, the game introduces bonus symbols, which can land anywhere in the base game.

Evoplay gives a seasonal twist to popular fishing series in The Easter Catch

 

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In a world where slots are all about the thrill of the spin, PopOK Gaming has raised the stakes—bringing the high-rolling world of art and fortune together in Eye on the Money, an industry-first collaboration with globally renowned street artist Alec Monopoly. This is not just another slot game. This is a statement, a revolution in gaming.

Eye-on-the-Money by PopOK Gaming Brings a New Breath to Slot Industry

 

GAMOMAT, one of the leading independent German software developers for slot games, is launching its brand-new title “Great Grizzly” as part of its Gaming for the Climate initiative. Set in the expansive wilds of North America, Great Grizzly takes players on a stunning journey through a kingdom ruled by the majestic grizzly bear. The grizzly bear is the big star of this new release, joined by an array of beautiful animals roaming on the reels

 

Amusnet has released Sparta Legend, a thrilling new video slot that transports players to the heart of Ancient Greece, where fearless warriors fight for fortune and honour. Packed with action and bold gameplay, this release is set to captivate players with its immersive theme, stunning visuals and rewarding mechanics. Featuring a dynamic 5×3 reel setup with 20 fixed paylines, Sparta Legend offers an exhilarating gaming experience where every spin feels like taking part in ancient history.

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Stakelogic’s Stone Gaze of Medusa 2 transports players deep into Greek mythology, boosting Medusa’s powers for a more thundering sequel packed with eye-catching graphics and innovative gameplay. Boost your winnings with the Multiplier Symbol! The symbol’s displayed multiplier multiplies your total win and remains active until all winning combinations are cleared.

Stakelogic Unleashes More Mythological Mayhem with Stone Gaze of Medusa 2

 

Galaxsys is expanding into slot games with the launch of its first title, El Dorado. The game invites players to discover the legendary Golden City, filled with treasures waiting to be found. The game offers the excitement of a traditional slot with a unique twist, featuring just one line but multiple sections for potential big wins.

 

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Play’n GO’s Mystery Egg Surprise, brings a cracking twist to classic gameplay with a charming Easter-inspired theme and rewarding surprises hidden within every spin. Mystery Egg Surprise is a 3-reel slot with 5 fixed paylines. The thrill intensifies as players uncover hidden treats with each winning combination. Landing multiple Scatter Symbols enhances the experience, triggering Free Spins and unleashing even bigger surprises.

Mystery Egg Surprise Cracks Open Big Wins

 

Relax Gaming is readying itself for the biggest breakout of the year as everyone’s favourite outlaw returns in Wild Chapo 2 Dream Drop. The much-loved Mexican anti-hero, Chapo, is looking to get out of jail and help land players Mega Jackpots in this 6×3 epic. Big wins come through Wild Re-Spins, Free Spins and of course, the legendary Dream Drop Jackpot.

Relax Gaming sees its wildest bandito return in Wild Chapo 2 Dream Drop

 

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Kendoo has enhanced its in-demand content offering with the launch of Joker Flash Fever, a high-energy slot with dynamic gameplay designed to keep players engaged. This 5-reel game builds excitement with every spin, leading to substantial wins through its Fever Feature, Lucky Respin, and Multiplier Wheel.

 

Kendoo expands Joker series with Flash Joker Fever

 

Peter & Sons proudly announces the launch of Potion Power, a spellbinding high-volatility video slot where players can step into a mystical world where bubbling brews and enchanted ingredients hold the key to incredible fortunes! Set within a hidden alchemist’s laboratory, Potion Power invites players to harness the power of mysterious elixirs to conjure massive wins

Unleash Magical Wins in Potion Power - The Latest Slot Adventure from Peter & Sons

 

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Spintec wins Best ETG Solution Award in Asia

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Asia Gaming Awards recognised Spintec’s Charisma as the best among electronic table gaming solutions based on its added value, reliability, support, functionality, customer experience, and revenue generation.

The award confirms that Spintec’s role as one of the leading providers of electronic table games (ETGs) in Asia is not a coincidence. It is especially admirable that they are most successful in Macau, an extremely important market known for its size, strict regulations, and high operational standards. Spintec’s presence in Asia is therefore stronger than ever, driven by a deep understanding of the market’s needs and a commitment to delivering cutting-edge ETG solutions that enhance the player experience and casino profitability.

Spintec’s products are the preferred choice for operators looking for reliability, innovation, and seamless integration into their gaming floors.

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Spintec’s success in Asia is also fuelled by their unwavering focus on product excellence and continuous innovation, such as the recent launch of their Charisma line. From stand-alone, compact solutions to multiplayer and amphitheater setups, Spintec’s ETGs are designed to optimize player engagement and operational efficiency. Casinos across Asia trust Spintec’s solutions to maximize uptime and enhance gameplay.

Maria Garcia is the Executive and Sales Director of APE, Spintec’s exclusive distributor in Macau, Singapore, the Philippines and Malaysia. As she was receiving the award, she emphasised: “Spintec’s ETGs have quickly become one of the bestsellers in our portfolio — and that’s no coincidence. With the launch of the Charisma product line, it’s clear their solutions are superior in every aspect. We are beyond thrilled that Spintec has received this prestigious recognition. It proves that APE has decided on the best possible partnership and it gives us additional drive to continue developing our markets.”

Maksim Gojković, Spintec’s Regional Sales Manager, agrees: “We are extremely proud and thankful for this recognition. Asia is one of Spintec’s most important markets and the cooperation with APE has been admirable. This latest award just proves that products developed in cooperation with good partners will always bring an advantage.”

The post Spintec wins Best ETG Solution Award in Asia appeared first on European Gaming Industry News.

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Elevating Player Experience: Cloudfresh’s Vision for AI-Driven Gaming Support

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HIPTHER, organizer of the Prague Gaming & TECH Summit 2025, is excited to welcome Cloudfresh as the Networking Break Sponsor, a company empowering businesses with top-tier cloud services. As a Zendesk Premier Partner, Cloudfresh specializes in integrating, optimizing, and scaling the best in-class cloud solutions, acting as a vital link between companies and cloud technologies. In this exclusive interview, we speak with Vita Usatyuk, Sales Executive at Cloudfresh, to explore how AI, omnichannel support, and personalized player interactions are reshaping customer service in gaming.

 

Player support is becoming a crucial factor in gaming retention. How can integrated customer service solutions enhance player satisfaction and engagement while keeping gamers in the game?

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Integrated customer service solutions are essential for enhancing player satisfaction and engagement, ultimately driving player retention. By providing support across various channels like chat, messaging, phone, and email, gaming companies can meet players where they are, offering seamless and convenient assistance. This omnichannel approach ensures that players can easily reach out for help before, during, or after a game. Furthermore, AI-powered tools can provide instant help and personalized interactions, addressing player needs proactively and efficiently. A robust support system contributes significantly to a positive gaming experience, fostering loyalty and encouraging players to stay engaged with the game.

 

The gaming industry faces unique challenges in customer support, from omnichannel demands to peak traffic surges. How does Cloudfresh leverage Zendesk to help gaming companies streamline support operations and optimize agent workload?

The gaming industry presents unique customer support challenges, including omnichannel demands and peak traffic surges, especially during new release windows. We in Cloudfresh implement Zendesk solution for the customer support to help gaming companies streamline their support operations and optimize agent workload. Zendesk offers a unified platform that integrates various support channels, enabling agents to manage interactions from a single workspace. AI-powered automation can handle routine inquiries, allowing agents to focus on complex issues. Zendesk also provides tools for intelligent ticket routing, workforce management, and performance monitoring, which helps optimize agent efficiency and ensure timely issue resolution.

 

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Personalization is key to delivering a top player experience. How can gaming brands use AI-driven customer support to provide more tailored interactions and proactively address player needs?

Personalization in gaming support is no longer a luxury, it’s a necessity. AI-driven solutions are empowering gaming companies to meet this demand in innovative ways. Here are some practical examples:

  1. AI Agents for 24/7 Support and Instant Answers: Players expect support around the clock. Zendesk’s AI Agents can provide instant, accurate answers to common questions, drawing from your knowledge base. This ensures players get the help they need immediately, any time of day.
  2. Intelligent Triage and Routing: AI can analyze incoming support tickets and route them to the right agent or team based on the player’s issue, game, or platform. This ensures that players are connected with specialists who can address their specific needs efficiently.
  3. Proactive Support and Personalized Recommendations: By analyzing player data and behavior, AI can help anticipate common issues and proactively offer solutions or tips. This could include in-game notifications, personalized FAQs, or tailored support articles. For example, Kaizen Gaming, a European eGaming company, delivers 95% resolution at first contact with live chat and 360° views of customers. This level of insight allows for highly personalized and proactive support.  
  4. Automation for Scalability: Gaming companies often experience peak support volumes around game releases or updates. Zendesk’s automation capabilities, enhanced by AI, can handle surging ticket volumes and reduce wait times. Play Games24x7, an Indian online gaming company, reduced their resolution time by 68% by leveraging Zendesk automation and analytics. This demonstrates the power of AI in scaling support operations efficiently.  

By leveraging Zendesk’s AI-driven features, gaming companies can provide more tailored, efficient, and proactive support experiences, ultimately driving player satisfaction and loyalty.

 

Cloudfresh has extensive expertise in implementing and optimizing Zendesk solutions for gaming businesses. Can you share a recent success story where your solutions significantly improved customer experience?

Yes, we have many success stories, and one recent example is our work with Bloober Team, a renowned game development studio specializing in psychological horror games. Bloober Team faced challenges in providing efficient player support, especially during peak times around game releases.  They needed a solution that could scale, provide comprehensive data from players, and streamline their support workflow.  

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We implemented Zendesk’s Enterprise Suite for Bloober Team, including add-on apps and a custom ticket form to gather essential information from players.  We also integrated DeepL for translation to assist with their diverse player base.   

The results were transformative.  Bloober Team now has a robust system to manage player support, allowing them to react quickly to issues and provide timely solutions.  This has significantly improved their ability to maintain contact with players, address concerns, and ultimately enhance the player experience.  This case demonstrates our ability to tailor Zendesk solutions to the specific needs of gaming companies, helping them to overcome support challenges and foster stronger player relationships.

 

At the Prague Gaming & TECH Summit 2025, AI and automation in gaming support will be major discussion points. How do you see AI-driven support evolving in the next few years, and what should gaming operators focus on to stay ahead?

It’s clear that AI is no longer a future possibility in gaming support – it’s the present and the driving force of its evolution. We’re seeing a distinct separation between companies that are embracing AI and those that aren’t. Those “CX Trendsetters” are pulling ahead, and gaming operators need to be in that category. It’s not just about replacing human agents either; it’s about ‘human-centric AI.’ We’re talking about augmenting agents, giving them superpowers to handle complex issues while AI handles the routine.

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Looking ahead, expect AI to get even smarter – predictive, hyper-personalized, with more natural conversations. And it’s not just chatbots anymore; AI-powered automation will touch every support channel, creating those seamless omnichannel experiences players demand. Crucially, AI will provide a wealth of data and insights, allowing for data-driven optimization of support strategies.

So, for gaming operators who want to stay ahead, it boils down to this: invest strategically in AI, empower your agents to work alongside it, focus on leveraging those AI-driven insights, build systems that can scale and adapt, and, of course, prioritize data security. That’s from my point of view the roadmap for success in the AI-driven future of gaming support.

 

With Cloudfresh at the Prague Gaming & TECH Summit 2025, this year’s event will showcase the latest innovations in AI-driven player support and customer service strategies. Don’t miss the opportunity to connect with industry leaders, gain exclusive insights, and explore the future of gaming support technology!

The post Elevating Player Experience: Cloudfresh’s Vision for AI-Driven Gaming Support appeared first on European Gaming Industry News.

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