Brazil

Challengermode expands into Brazil with Yup.gg partnership

Published

2 years ago

February 8, 2022

Global esports platform Challengermode has announced its first move into the LATAM esports space today in partnership with Yup.gg, the Singapore based gaming and esports marketing platform.

Challengermode will be providing the platform for Season 1 of Yup.gg’s YUPCUP, a series of esports competitions for players based in Brazil. Players will be given the chance to compete across games including Valorant, Street Fighter, Wild Rift and League of Legends for a total prize pool of over 40,000 reais, giving esports competitors at the grassroots level a chance to compete in a professional setting.

This series of tournaments will kick off on Saturday, February 5th with Street Fighter V competition, and continue until the end of March. This partnership emphasizes Challengermode’s support of the esports industry in Brazil, and gives Brazilian esports hopefuls the chance to compete for a significant prize pool – with the aim of encouraging greater participation in the country’s vibrant esports scene.

Philip Hubner, CBDO at Challengermode said: “We couldn’t be happier to be engaging with the Brazilian esports scene with Yup.gg. Their dedication to bringing together the disparate parts of the gaming & esports ecosystem together in one place matches our own perfectly. The upcoming YUPCUP series of tournaments offers players from across Brazil to level up their skills competing for significant prize money. It is the perfect way to shine a spotlight on the country’s emerging esports talent, and invigorate participation at the grassroots level in a professional setting thanks to the automated tournament infrastructure the Challengermode platform provides.”

Raiford Cockfield III, CEO/Co-founder of yup.gg: “Brazil is an incredibly important part of the global gaming & esports ecosystem. We want to use our upcoming Yup Cup tournament to give Brazil the investment and attention that it deserves. Challengermode’s dedication to supporting all levels of esports competitions, from grassroots up to pro, makes them an ideal partner for us to launch our first tournament series in Brazil. Their platform’s ability to automate the tournament experience at a professional level allows us to better focus on our core goal: connecting all gamers to the opportunities available to them in the gaming & esports industry. So whether you’re a professional player, caster, analyst, professional or creative, yup.gg will work to help you build your career and expand your ability to partner with others in the industry.”

Brazil

PG Soft Set to Sponsor Key SiGMA Americas Event

Published

10 hours ago

April 19, 2024

GamingAmericas.com

pg-soft-set-to-sponsor-key-sigma-americas-event

PG Soft, a world-class digital mobile games company, is proud to announce its sponsorship of SiGMA Americas set to take place in Sao Paulo, Brazil, from April 23 to 25. The important iGaming event is being hosted at the Transamerica Expo Center.

As a leading event sponsor, PG Soft will benefit from prominent branding opportunities including the PG Soft logo printed on staff shirts and an exclusive PG Soft logo and video content at the registration table.

This commitment highlights PG Soft’s ambition to amplify its presence in Latin America, particularly the Brazilian market. Before expanding into the jurisdiction, PG Soft completed an in-depth research and analysis project for a true understanding of the local players’ preferences, which included consumer behaviour, purchasing habits and regulatory requirements.

PG Soft has been working on developing bespoke and localised games tailored specifically for the Brazilian audience.

“Brazil represents a wonderful opportunity for PG Soft and we’re proud to partner with SiGMA Americas for this influential iGaming gathering,” a spokesperson for PG Soft said. “We place huge importance on producing localised content, features and promotions that not only align with Brazilian player preferences, but also meet the regulatory requirements.”

Brazil

PRAGMATIC PLAY GOES LIVE WITH PIXBET FOR THE BRAZILIAN MARKET

Published

1 day ago

April 18, 2024

GamingAmericas.com

pragmatic-play-goes-live-with-pixbet-for-the-brazilian-market

The provider rolls out three of its main verticals with PixBet in Latin America

Pragmatic Play, a leading content supplier to the iGaming industry, has solidified its presence in the Brazilian market activating its products on PixBet’s site, a leading operator in Latin America.

Pragmatic Play has integrated its diverse portfolio of Slots, Live Casino, and Virtual Sports titles onto PixBet’s online platform, becoming available to its large customer base across the region.

PixBet’s customers can now benefit from Pragmatic Play’s extensive range of games, including fan-favourites Gates of Olympus and the recent Blackjack X offering, which promises to become a popular choice across the continent.

The alliance underscores Pragmatic Play’s continued commitment to expansion across Latin American markets, delivering exceptional gaming experiences to players through innovation and entertainment.

Victor Arias, VP of Latin America at ARRISE powering Pragmatic Play, said: “This launch reinforces Pragmatic Play’s commitment to delivering cutting-edge gaming experiences to players across Latin America and also highlights the brand’s dedication to expanding its footprint in the dynamic Brazilian market.”

Ernildo Junior, CEO of PixBet, added: “Having Pragmatic Play’s multi-product portfolio marks a significant milestone for PixBet as we continue to elevate our offerings in the Latin American iGaming landscape, providing our players with top-tier gaming experiences.”

Aposta Ganha

Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

Published

2 days ago

April 17, 2024

GamingAmericas.com

aposta-ganha-partners-with-fast-track-to-enhance-player-engagement-in-the-brazilian-market

Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

Simon Lidzén, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”