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Backforce extends partnership with BIG to 2025

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German chair manufacturer Backforce continues to have BIG’s backs going forward.

Achieving success for over two years together, we are delighted to share that Backforce will continue to have our backs for the future!

Back in September 2019, Backforce introduced us to a whole new level of comfort and quality. With their support, we have reached numerous heights in our competitive efforts as they had our back during our CS:GO team’s run to the top of the world rankings as well as multiple titles. Together we developed the BIG edition of the Backforce One – their flagship product – for the enjoyment of our fans, and embarked on the ambitious expansion into the European market.

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Backforce is also an incredibly involved partner in our content creation, as they support and make content series such as “Backstage with Backforce”, “Backforce Mean Tweets” and “Back in Time with Backforce” possible. These series, along with many new activations, will continue as part of our extended partnership.
Both Backforce and BIG have committed early on to ensure the extension of our partnership as we are very happy with the past few years, and can’t wait to share all of our exciting activations we have in the pipeline with you!

Statement Daniel Finkler, CEO
I am very pleased that our partnership with Backforce has been extended prematurely until mid-2025 after three years of successful cooperation. High-quality and ergonomic gaming chairs are immensely important for our professional players and Backforce has managed to set new standards “Made in Germany” in this important market segment. In the past, especially during the lockdown period, we were able to celebrate our biggest achievements on Backforce chairs. Now we are looking forward to the coming years and a successful cooperation with the Head Of Backforce Stefan Krumme and the Interstuhl team from Tieringen. #GOBIG

Statement Stefan Krumme, Head of Backforce
We are happy to extend our contract with BIG 6 months early for another three years. We share a high trust and respect for the other organization. BIG has an unparalleled record of young talent promotion and being successful in multiple titles at once. Especially in these challenging times you see even more how important the personal chair is for professional players. It must be our goal to see the best performance and therefore players should have to choose their own equipment. We are looking forward to see BIG CS:GO in the Top10 soon – no pressure.

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SIS launches market-leading esports product in Kentucky with bet365

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SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.

This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.

Developed specifically for betting, SIS’ H2H Global Gaming League ™ hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.

SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.

Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.

Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”

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Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”

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Sony Group Becomes Founding Partner of Esports World Cup

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Multi-year collaboration will produce the Anthem and original documentary series of Esports World Cup 2024

The Esports World Cup Foundation (“EWCF”) and Sony Group Corporation (“Sony”) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.

As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024

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“Sony is the perfect partner for the Esports World Cup,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor.”

“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses.” said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. “Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”

With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite and Rainbow Six Siege – as participating games. More games will be announced soon.

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Ocean Sharma Becomes the First Esports Caster to Join World’s Biggest Cricketing League – IPL 2024

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Ocean Sharma, a prominent caster of the country’s Esports industry, has been appointed as the national presenter for the highly anticipated season of the Indian Premier League (IPL) 2024 by Star Sports. This groundbreaking move marks a historic moment in Esports and sports broadcasting, as Ocean becomes the first Indian Esports caster to join the world’s premier franchise cricket league.

Ocean is widely recognised within India’s Esports landscape for his extensive experience and expertise as a caster and game analyst. His notable achievements include casting for official Battlegrounds Mobile India (BGMI) tournaments and global Esports events such as the PUBG Mobile Global Championship 2021: League – East, PUBG Mobile Global Championship 2021: Grand Finals, and PUBG Mobile Pro League – South Asia Spring 2022.

For IPL 2024, Ocean will join hands with the league’s national presenters Mayanti Langer Binny, Jatin Sapru, Tanay Tiwari, Suren Sundaram and more to undertake various responsibilities as an anchor and reporter.

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Ocean Sharma said: “As a passionate cricket fan, being appointed as the national presenter for IPL 2024 is truly a monumental moment for me. It presents an incredible opportunity to bridge the gap between Esports and mainstream sports in India, and I am honored to be at its forefront. With my experience, I am committed to delivering an unparalleled experience for all viewers and cannot wait to kickstart this innings of my career.”

Having enjoyed an illustrious career in Esports, this will not be Ocean’s first stint in the country’s sporting landscape as he has previously showcased his casting talent in high-profile tournaments such as Ultimate Kho Kho and Pro Kabaddi League.

“We are thrilled to see Ocean making strides in India’s sports industry after establishing himself as a notable figure in Esports. His journey is an inspiration for aspiring Esports enthusiasts, showcasing that the sector offers lucrative growth prospects in roles other than being a gamer as well. We are confident that his distinctive presenting skillset will enhance the excitement of IPL viewing for fans nationwide,” said Ketan Singhal, Ocean’s business manager and Founder of Phiesi.

Ocean’s unique content has established him as a distinguished figure in the Indian video gaming community with his Youtube channel comprising more than 858k subscribers and Instagram handle exceeding 450k followers. His inclusion in the IPL star cast is not only an individual achievement but also signifies a significant step forward in recognising the growing influence of Esports in mainstream sports.

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