Latest News
ASX Launches Next Generation Fantasy Rugby to Coincide with Six Nations
																								
												
												
											
ASX Sports, the only next-generation virtual sports exchange to offer fans live, free to play in-game ‘trading’, today added rugby to its platform, powered by data from Rugby Analytics.
The launch comes ahead of the February 5 kick-off of the annual Six Nations Championships and the opening game between Ireland and Wales; and will cover all 15 games in the five-week tournament allowing fans a new dimension to enjoying and participating in the action. In the US, the Six Nations will be broadcast on NBC Sports and its Peacock streaming service. The US has an estimated 1.3 million people participating in rugby and a further 8.8 million active fans (according to sports and entertainment insights and analytics firm Gemba).
Statistics from Europe from last year’s tournament show a rising TV audience for the Six Nations with England versus Scotland hitting a peak of 8.4 million viewers in the UK on ITV and France versus Ireland attracting close to 6 million viewers on France 2, the best television audience for a Six Nations match since 2014.
Paddy Power, President at ASX, said: “The Six Nations is one of the most exciting international sporting events, enjoyed by a global audience. We are now offering fans even more engagement through our live, real-time fantasy games and second-screen experience. The anticipated success of this launch will provide us with momentum and a springboard to add other sports leagues and tournaments in short order.”
ASX’s Sports NFT Exchange resembles a virtual stock market and opens the door to a new era in fan engagement. Initial Player Offerings (IPOs) will be held before each Six Nations game and the value of each player will fluctuate in real time, based on performance data ASX processes from Rugby Analytics allowing fans to buy and sell players throughout free to play games to optimize the value of their player portfolios.
In conjunction with the Six Nations Championships, ASX is also launching Sportzcoins, tokens that fans can win in contests and additionally 50 Sportzcoins tokens will also be awarded to every new user who registers to celebrate the official launch of rugby on ASX. Fans can use the tokens to gain entry to premium contests hosted by ASX or to acquire and receive early access to upcoming NFT drops validating ‘ownership’ to specific players.
The launch of rugby on ASX positions the firm to aggressively expand its innovative offerings and partnerships with sports leagues and franchises ahead of its Series A raise that is expected to close in Q1.
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3 Witch Pots
Endorphina Releases New Halloween Title – 3 Witch Pots
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Endorphina, a leading B2B casino software provider, has released its newest Halloween title, 3 Witch Pots. The slot features 5 reels, 4 rows, and 40 fixed paylines.
This Halloween addition to the Endorphina slots portfolio takes players on a mystical journey to help a skillful witch’s lair. Legend has it that she guards three enchanted potions, each bubbling with its own unique magic. Only the bravest players lend her a helping hand in mixing her mysterious potions – those who anger her get turned into frogs.
3 Witch Pots combines spooky visuals, eerie sound design, and smooth gameplay. In this slot, players can choose from three distinct bonuses – 24 Free Games, Pumpkin Hold Bonus, and Spooky Pick’em Bonus. With Wilds, Jackpots up to 1000x total bets, and a max multiplier of x1300, 3 Witch Pots offers the ideal Halloween gaming experience.
Do you have what it takes to help the witch with her potions and uncover magical rewards?
The post Endorphina Releases New Halloween Title – 3 Witch Pots appeared first on European Gaming Industry News.
2026 iGaming Trends Report
AI, Regulation, and Brand Power: SOFTSWISS 2026 Trends Report Reveals Where Industry is Heading
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SOFTSWISS, a global tech leader in iGaming solutions, has released its 2026 iGaming Trends Report, developed in partnership with NEXT.io. The fourth edition of this annual study provides a data-driven roadmap for operators, suppliers, and industry stakeholders as they prepare for the next phase of industry evolution.
The report is based on a survey of over 350 iGaming professionals and the AI-driven analysis of more than 120,000 media headlines, making it one of the most comprehensive overviews of the global iGaming landscape to date. It combines qualitative and quantitative research methods, including independent analytics from Kantar, one of the leading research agencies, and internal insights from 30 SOFTSWISS experts.
Covering key global regions and industry domains, including marketing, regulation, technology, responsible gambling, cybersecurity, and AI, the 2026 iGaming Trends Report offers an in-depth look at the factors driving market transformation:
- AI Goes Operational: The perceived importance of AI scored 8.41/10 in 2025, up from 8.15 the previous year, with 56% of surveyed companies listing AI integration as one of their top three business priorities.
 - Brand Over Bonus: Influencer marketing dominance has dropped by 10 percentage points since 2023, while brand reputation and trust now play a bigger role than bonuses in player acquisition.
 
- Marketing Reinvented: Operators are shifting their focus from performance-only tactics to brand-led ecosystems. iGaming companies are now tracking brand equity metrics, such as Top of Mind and Purchase Intent, as strategic KPIs.
 - Regulation Reshaped: New markets, including Brazil, Finland, and France, are transitioning to competitive licensing models, while countries such as the UK and Lithuania are introducing tighter advertising controls.
 - Responsible Gambling 2.0: AI-based tools are being deployed to identify at-risk player behaviour in real-time, a step now expected by regulators in jurisdictions, including Ontario and Greece.
 - Cybersecurity as a Core Metric: Phishing incidents have increased by 180% since 2023, while 35% of smaller operators report inadequate cyber resilience, highlighting the growing connection between trust, compliance, and player retention.
 
This year’s edition introduces a new Microtrends section, exploring early-stage shifts and emerging ideas with near-term potential. This dedicated chapter highlights the smaller signals shaping tomorrow’s market opportunities.
Each microtrend is supported by real-world examples and regional case studies, illustrating how forward-looking operators and suppliers can capitalise on these developments before they reach mainstream adoption.
The report also includes a regional outlook developed by NEXT.io, covering Europe’s recalibration, North America’s measured growth, South America’s compliance-driven execution, and Asia’s controlled innovation model.
Ivan Montik, Founder of SOFTSWISS, comments: “In recent years, the sector has moved into maturity. What now matters is disciplined profitability, operational resilience, and the ability to deliver durable player value. This fourth edition reflects that shift. We examine the macrotrends reshaping the sector, the micro-level tactics and technologies that improve performance, and a regional outlook developed in partnership with NEXT.io. Taken together, these chapters provide a structured view of what will shape 2026 and the decisions it asks of operators, suppliers, and partners.”
In support of its ebook, SOFTWISS will present the 2026 iGaming Trends Marathon at the SiGMA Central Europe Summit on 5 November 2025. A four-hour event will take place from 12:00 to 16:00 on the People, Partners & Performance Stage, featuring keynotes and panels with leading global industry experts.
Last year’s edition of the Trends Report attracted significant industry attention, with over 13,000 downloads, confirming its value as one of the sector’s most respected analytical resources.
Operators and industry professionals can download the 2026 iGaming Trends Report here.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post AI, Regulation, and Brand Power: SOFTSWISS 2026 Trends Report Reveals Where Industry is Heading appeared first on European Gaming Industry News.
Aquisitions/Mergers
Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights
														Reading Time: 2 minutes
Acquisition to Accelerate Revenue, Adjusted EBITDA, and Free Cash Flow Growth and will be Accretive to Adjusted EBITDA Margins and Free Cash Flow Conversion
Sportradar Group AG today announced it has completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. The closing marks a milestone in Sportradar’s growth strategy, further strengthening and differentiating its position as a leading technology and content provider in the most bet upon global sports, including soccer, tennis and basketball.
The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. With this, Sportradar sports coverage totals more than 1 million matches annually.
The acquisition enhances the Company’s content distribution and will further fuel product development. Sportradar expects to seamlessly integrate and monetize these rights across its highly scalable technology platform and client network.
Given the unique transaction structure, the acquisition is expected to be accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion while accelerating the Company’s robust revenue, adjusted EBITDA, and free cash flow growth. Sportradar is not required to provide any financial consideration as part of the acquisition. Instead, the deal includes total financial consideration to Sportradar of $225 million comprised of approximately $122 million in cash prepayments by the seller to certain sports rightsholders and approximately $103 million to Sportradar. The payments to Sportradar, which are subject to customary purchase price adjustments, will be made over a two-year period.
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”
The post Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights appeared first on European Gaming Industry News.
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